The IDEAL Content Marketing Framework is a five-step process that ensures your content marketing efforts are strategic, targeted, and effective. The acronym IDEAL stands for: This framework is designed to be flexible, allowing you to adapt it to your specific needs, whether you’re running a small blog or managing a […] The post The IDEAL Content Marketing Framework appeared first on David Hodder.| David Hodder
Introduction: Why E-E-A-T should matter to you E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These four pillars represent a framework that Google uses to evaluate the quality of web pages. While not a direct ranking factor in the traditional sense, E-E-A-T strongly influences how Google’s algorithms perceive and rank […] The post E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) appeared first on David Hodder.| David Hodder
302 quick and simple copywriting prompts and questions that you can customise and use on ChatGPT or Google Gemini.| David Hodder
A project retrospective is a structured meeting held at the end of a project or a project phase, during which team members gather to reflect on the completed work. Use the cheat sheet questions to explore what worked well and what could have been done differently.| David Hodder
A stand-up meeting is a short, daily meeting (usually around 15 minutes) where the team gathers to discuss progress, identify roadblocks, and prioritise work for the day. The typical questions asked during a stand-up meeting follow the “Three Cs” format: In addition to the Three Cs, other questions might be […] The post Common and alternative stand-up meeting questions appeared first on David Hodder.| David Hodder
Zig Ziglar was an American author, salesman, and one of the most renowned motivational speakers of his time. Here are some of Zig Ziglar’s most famous 48 quotes, ordered based on a combination of their popularity, impact, and embodiment of his core philosophies: Motivation and personal growth quotes Goal setting […] The post 48 famous Zig Ziglar quotes appeared first on David Hodder.| David Hodder
Persuasion is the power to influence someone to take action after the person has already decided not to. Problem Identify your audience’s problems. Problem statement template: I help [audience] with [problem] For example, I help runners with knee pain. Pain Know specific negative emotions that your audience is experiencing. Pain […] The post Persuasion and the 6Ps of effective copywriting appeared first on David Hodder.| David Hodder
Being a good manager for the first time can be exciting, but it is daunting and terrifying for most people. However, we’re all humans and you cannot expect to be an expert in something you have never done before. At some point, you will fail. Everyone does. However, remember to […] The post How to be a good manager if you’ve never been a manager before appeared first on David Hodder.| David Hodder
In simple terms, a feature usually describes what a product or service does. A feature explains why a product or service is valuable to the user. Feature Example A smartphone with a 6.7-inch OLED display, 5G connectivity, and a long-lasting battery. Benefit Example The 6.7-inch OLED display offers an immersive […] The post Feature to benefit convertor appeared first on David Hodder.| David Hodder
A USP, or Unique Selling Proposition, is a marketing statement that differentiates a product or brand from its competitors. It’s essentially what makes your business or offering special and desirable compared to others in the same market. It should be concise, clear, and memorable, and it should quickly communicate what […] The post USP (Unique Selling Proposition) statement generator appeared first on David Hodder.| David Hodder