Get answers to frequently asked questions about Albert to understand how the Marketing AI platform operates cross-channel digital campaigns.| Albert
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How Advertisers Are Finally Getting Their Media Budgets to Work Smarter (Not Harder) Let’s be honest, managing digital ad spend across multiple platforms feels like juggling flaming torches while riding a unicycle. You’re constantly switching between Google Ads, Meta Business Manager, TikTok Ads Manager, and Bing, trying to figure out where your budget is actually […]| Albert
Automation vs. AI: What’s the Difference? Automation in marketing isn’t something new to present, as marketers have relied on automation for years, especially to manage paid media campaigns on Google, Facebook, and Instagram. It’s been a game-changer, making tasks like bid adjustments, scheduling, and reporting much easier and less time consuming. But here’s the thing: […]| Albert
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Companies Are Claiming to Be Albert.ai for Job Searches: What You Need to Know Lately, many people have been reaching out to us around the world, saying they received job offers from HR companies claiming to work with Albert.ai or Zoomd. These offers often come through various platforms like WhatsApp, Telegram, and other messaging apps. […]| Albert
CPG breakfast food marketer uses Albert’s AI technology which continuously optimizes audience performance and shifts ad spend as audience segment performance changes, to maximize advertising ROI Despite the challenges marketers face due to the loss of targeting data, marketers can still rely on their own self-defined audience targeting segments to improve campaign performance by utilizing […] The post Albert.AI improves YouTube ROI by 16.3% for a leading CPG marketer. appeared first on Al...| Albert
By integrating IRI based past sales and marketing performance data as the benchmark, Albert AI enables marketers to identify the increase in sales generated in physical stores by digital marketing Digital marketing started its tremendous growth in the 1990s on the promise that marketers would finally know which ad to serve which user and when […] The post True marketing attribution is enabled by Albert, which allows offline sales to be tied to online marketing appeared first on Albert.| Albert
In today’s world, technology is advancing at an unprecedented rate. From artificial intelligence to virtual reality, we’re seeing an explosion of new technologies that promise to revolutionize the way we live, work, and play. However, with all of this new tech comes a problem: a growing gap between advertisers and technology. As technology becomes more […] The post Bridging the gap between advertisers and technology with Albert.ai appeared first on Albert.| Albert
When it comes to targeting the right people at the right time with the right message, it can be difficult. Now, you can literally accelerate your paid media campaigns with AI.| Albert
ChatGPT, Dall-E… AI is making a lot of global noise, especially taking over the advertising and marketing industry with great hopes of making it better. At Albert, we believe that AI isn’t about fully replacing us humans. Instead, it’s about empowering marketers with tools that help with some of our tasks, and free us to […]| Albert
An interview with Sagi Weinberg, Sales Director at Albert We completely understand why people fear the recent uprising technology. “As ChatGPT, MidJourney and other AI tools gain popularity, people hear about their phenomenal capabilities, yet aren’t familiar with these technologies. Therefore, they tend to think that, just like AI-based robots have replaced employees in large […]| Albert
With ad creative optimization subject to user biases, like preferences for bold headlines, images, and colors, etc., Zoomd-owned Albert AI technology enables true creative optimization driven by real-time creative performance across products, ads, campaigns, and market segments. One of the last areas of marketing to benefit from AI-driven optimization is ad creative. The actual creation […] The post Albert AI for Creative Optimization generates 800% Ad Spend Return appeared first on Albert.| Albert
With the excitement of a new year comes an increasing sense of responsibility to deliver meaningful results for our companies. 2023 started with a bang – not only a looming recession but also article after article predicting how machines will replace many of us in the advertising industry. The best and most optimal results can […]| Albert
We’ve been hearing about robots taking over humans’ jobs for decades in almost every professional specialty imaginable, including industrial factories, the legal industry and, of course, advertising. Yet here at Albert, we believe in human-machine collaboration (AKA advertising technology). There are some tasks that only humans can do, so outsourcing the rest to machines helps […]| Albert
