The Leading Free Professional Network for Membership and Association Professionals in the UK & EU. Find out more about our growing network of circa 8000 members.| Memberwise
Understanding your users is at the heart of any successful digital experience. But true understanding takes more than just surface-level metrics. It requires a balance of quantitative and qualitative insight - one showing what users do, the other revealing why they do it. When used together, they drive smarter decisions and stronger digital outcomes. [...]| MemberWise
The thought of visiting the local Blockbuster store with your membership card in hand, brings a warming sense of nostalgia for an 80s child like me. But what’s the story behind the demise of this iconic membership business? In its prime in 2004, Blockbuster boasted 9,000 stores worldwide, with revenues of $6 billion and [...]| MemberWise
The MemberWise Network is the leading free best practice network for membership and association professionals in the UK/EU. This year we embark on an ambitious programme to tool up the sector in response to the requirement to grow. Here is where we start. We wholeheartedly believe that common roles within Membership Organisations and Associations [...]| MemberWise
Are you one of the 2m + who have seen the viral AI generated Yeti vlogs on YouTube?| Memberwise
The landscape of membership is changing. Retention is tough, and attracting new members is even tougher. Simply offering benefits no longer guarantees loyalty or success. According to the 2024 MemberWise Digital Excellence Report, around 34% of membership organisations have seen a decline in membership numbers over the last year. On top of this, over [...]| MemberWise
Introduction One thing you can always count on is that your members' needs will evolve. Static, one-size-fits-all benefits are giving way to more relevant, ongoing perks to match this evolution. The membership organisations that thrive today are those adding value at various stages throughout the member journey so that their offering feels essential rather [...]| MemberWise
Let's be honest, today's members expect a lot from organisations. They want everything to be easy, quick, and fully personalised. Getting someone from their first sign-up to becoming a true champion of your organisation takes more than just good intentions. You need the right tools to make that journey as smooth as possible. A [...]| MemberWise
The Data (Use & Access) Act 2025 (DUAA) introduces significant changes to the UK’s data protection framework bringing both opportunities and new| Memberwise
As we enter the AI era, your members can now get instant answers and insights to complex questions —for free. So what does this mean for membership organisations? Let’s be honest—when a member has a question, they’re not waiting for your reply. They’re asking ChatGPT. Why wouldn’t they? It’s fast, free, and available 24/7. [...]| MemberWise
In today’s dynamic and regulated professional landscape, Continuing Professional Development (CPD) has evolved from a compliance checkbox into a strategic lever for workforce transformation. For professional associations across the UK and Europe, the challenge is no longer whether to offer CPD, but how to elevate it to deliver measurable impact for members, regulators, and [...]| MemberWise
In our last blog, we explored how optimisation tools and smart personalisation can transform member engagement. But how do you measure that transformation?| Memberwise
After 15 years of implementing software for membership organisations and charities, I've seen a curious phenomenon: projects that tick every specification box| Memberwise
From streaming platforms and meal kits to Spotify and Netflix, monthly recurring payments are piling up. Members already juggling multiple subscriptions may| Memberwise
Imagine a vibrant membership association where every member's voice is heard and appreciated. Sounds like a dream, doesn't it? However, that's not quite the case. It's a foundation for a thriving community of like-minded people. Member feedback is the lifeblood of growth and innovation. So you'd better make that count. How can you transform| Memberwise