Social media marketing is a vital component of business strategies in 2025. With businesses vying for consumer attention across multiple platforms, understanding the key differences and best practices for both organic and paid social media strategies is crucial for success. This chapter breaks down organic versus paid social media marketing, the best use cases for Read more »| Intro to Social Media
Influencer Marketing and the Rise of Fandoms in Social Media Strategy | Intro to Social Media
Digital Storytelling: The Heart of Entertainment Marketing | Intro to Social Media
Introduction The pending ban on TikTok in the United States has sparked outrage and confusion among users, creators, and marketers alike. Officially framed as a national security issue, the debate surrounding TikTok’s fate raises deeper questions about freedom of expression, corporate lobbying, and geopolitical tensions. To understand what’s really happening, we must look beyond the Read more »| Intro to Social Media
For Individuals Stay Critical and Verify Information: Don’t Take Everything at Face Value: With Meta reducing oversight, the burden of fact-checking shifts to you. Cross-check information with credible sources before sharing or acting on it. Use Tools for Fact-Checking: Bookmark reliable fact-checking websites (e.g., Snopes, PolitiFact, FactCheck.org) and reference them when you encounter questionable claims. Read more »| Intro to Social Media
Meta is Ending Third Party Fact Checkers: Why This Feels Problematic | Intro to Social Media
Intro to Social Media Copyright © 2021 by Cheryl Lawson is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.| Intro to Social Media
OpenOKState Student Privacy Guidelines | Intro to Social Media
Accessibility Statement | Intro to Social Media