For years, sustainable tourism has been the rallying cry of an industry under pressure to do better. It gave us language, tools, and frameworks that reshaped how we think about impact. But what happens when the disruptor becomes the establishment? When the language of sustainability itself risks becoming tired, formulaic, even counterproductive? That’s the provocation […] The post Sustainable Tourism Is Dead. Long Live Sustainable Tourism first appeared on WTM Global Hub.| WTM Global Hub
Dubai, United Arab Emirates, 24 September 2025: Arabian Travel Market (ATM) has announced the launch of ATM Travel Tech, a new co-located event that will debut at ATM 2026, taking place from 4–7 May 2026 at the Dubai World Trade Centre (DWTC). Evolving from its previous role as a high-growth sector on the show floor, […] The post Arabian Travel Market to launch dedicated Travel Tech show at 2026 edition first appeared on WTM Global Hub.| WTM Global Hub
50% of YHA properties are now Ecotourism Australia Certified YHA Australia are continuing their green journey with 50% of the nation-wide network now certified by Eco Tourism Australia. YHA Sydney Central, YHA Cairns, YHA Thredbo, and YHA Newcastle now join the growing list of eco-certified properties, alongside the seven YHA locations that have already achieved […] The post YHA Australia Advances Sustainability Journey with Newly Certified Properties first appeared on WTM Global Hub.| WTM Global Hub
In this article Matthew Gardiner, Director of Travel Massive London and host of the WTM Marketing Summit, explores the rise of Live Tourism, revealing how festivals, concerts, and cultural events are transforming destinations into global stages and why creating unforgettable, shareable moments is now the ultimate driver of travel demand. For decades, the business of […] The post Why Destinations Must Think Like Event Producers first appeared on WTM Global Hub.| WTM Global Hub
World Travel Market London, organised by RX, is delighted to announce that the ITT Future You Forum will take place at this year’s event, continuing a partnership that has been in place since 2009. ITT Future You is an initiative founded by the Institute of Travel and Tourism to inspire the next generation of aviation, […] The post ITT Future You Forum lined up for WTM London 2025 first appeared on WTM Global Hub.| WTM Global Hub
Riyadh, Saudi Arabia, 10 September 2025: RX, a global leader in events and exhibitions and organiser of Arabian Travel Market (ATM), World Travel Market (WTM), and WTM events in Cape Town and Sao Paulo, has officially announced the launch of WTM Spotlight in Saudi Arabia. The inaugural event is scheduled to take place in Riyadh, […] The post RX Launches WTM Spotlight with inaugural event in Saudi Arabia first appeared on WTM Global Hub.| WTM Global Hub
World Travel Market (WTM) London, the world’s most influential travel and tourism event, has announced that the conference programme for 2025 is now live, with 40 sessions already in place with more to follow. This year, for the first time, there is a unifying theme across all stages and sessions: Reimagining Travel in a Changing […] The post Conference programme taking shape as WTM London 2025 gears up for the biggest-ever event in its 45-year history first appeared on WTM Global Hub.| WTM Global Hub
Dubai, United Arab Emirates, 3 September 2025: Arabian Travel Market (ATM) has officially announced the theme for the 2026 edition of the leading international travel and tourism event in the Middle East, where the crossroad of East meets West: “Travel 2040: Driving New Frontiers Through Innovation and Technology.” Taking place from 4–7 May 2026 at […] The post Arabian Travel Market 2026 theme to focus on the future of global travel first appeared on WTM Global Hub.| WTM Global Hub
Let’s take a view. Travel is, once again, struggling. It always does in times of stress. But this time the stress feels deeper. Wars are more visible. Politics more fragile. Supply chains more volatile. Technology more invasive. And travellers? More demanding, less trusting, and not always better behaved. Yet through it all, we keep showing […] The post Travel, Technology, and the Case for Empathy: Why We Still Show Up first appeared on WTM Global Hub.| WTM Global Hub
Dubai, United Arab Emirates, 19 August 2025: ‘Big-ticket’ events are playing a pivotal role in driving international tourism and accelerating economic growth, according to experts speaking recently at Arabian Travel Market (ATM) 2025. In the GCC alone, the event and exhibition market is expected to reach US$827 million by 2029, growing at a CAGR of […] The post Big-ticket events set the stage for tourism growth in the Middle East first appeared on WTM Global Hub.| WTM Global Hub
COVID has been a 'total disaster' for tourism to Sicily, as it has been for many destinations. But now the Italian region is investing millions of euro to incentivise international visitors to return.| WTM Global Hub
World Travel Market London has today announced its 2024 Conference Advisory Team. The panel, selected from almost 50 submissions following a ‘Call for Advisors’, is working with the World Travel Market team to develop and curate the show’s market-leading Conference Programme. The programme features six content streams that have an eye firmly on the future| WTM Global Hub
Independent communications agency, Davies Tanner, has extended its growing portfolio, winning the World Travel Market (WTM) PR account, for an initial two-year term, following a highly competitive tender process. The account will be led by Client Services Director, Becca Krug and Senior Account Director, Evie Kennedy, supported by an expert team blended from two of Davies| WTM Global Hub