When I think of business acumen, the show Shark Tank comes to mind. If you are not familiar with it, I really recommend you check it out. The premise is that hopeful entrepreneurs pitch their company to a panel of 5 successful business people (a.k.a Sharks) in hopes of getting investment for their company. It’s very interesting to see the pitch, the negotiation and the Shark’s rationale for investing or staying away from a particular opportunity.| Daniel Elizalde
To close the deal or satisfy an important customer, Product Teams often agree to develop one-off features for that particular customer. That’s a slippery slope and, in the long run, an innovation killer for B2B product teams. Overall, the Product Team has the right intentions since their goal is to make the customer successful. But in practice, they are digging […]| Daniel Elizalde
Table of contents: Background – Why Incorporate Sustainability into Your IoT Product Making the Case to Executives – Sustainability is Good for Business Setting Your Sustainability Targets A Structured Approach to Sustainable IoT Products Defining your baseline Identifying opportunities for your IoT product Balancing decisions with the rest of your product strategy Creating a Plan of Action Background – Why […]| Daniel Elizalde
I often have conversations with Product people looking for a bigger purpose in their careers. They tell me they are tired of building “convenience apps” and chasing the latest FAANG or AirB&B trend. They would like to apply their skills to fight climate change but are overwhelmed and confused about where to start. “Climate change” or “energy transition” are big […]| Daniel Elizalde
In this World Product Day, I want to shine a light on one of the biggest opportunities for the PM profession: applying technology to fight the Climate crisis. I know the PM profession has an echo chamber that aims to be like FAANG companies. Don’t get me wrong, those are great companies, but I believe we could apply our expertise […]| Daniel Elizalde
For most companies, B2B product innovation is a black box, resulting in frustrated Product teams and millions of dollars wasted on products nobody needs. But it doesn’t have to be like this. In this webinar hosted by Product People, I explain why companies fall into the black box tra. I’ll walk you through the B2B Innovator’s Map, an actionable, step-by-step, […]| Daniel Elizalde
As Product Managers, we like to think that our product will succeed if we listen to our users and build features to address the pain of a large market. That is correct in principle, but unfortunately, it’s a very B2C view of the PM profession. In B2C, you have a large number of customers who contribute a tiny portion of […]| Daniel Elizalde
As a B2B Product Manager or Innovator, you’ve probably heard a million times about the importance of “understanding your users.” But what does it really mean to understand your users? And how can you use that information to build better products and get more buy-in from your stakeholders? There are many valuable frameworks like Personas and Jobs-To-Be-Done to articulate the […]| Daniel Elizalde
I had a great time as a guest on the Innovation Talks podcast by Sopheon. In this episode, Paul Heller, the host, and I discuss the complexities of innovation in a B2B context, and we dive deeper into examples of what it takes to innovate in hot areas like Energy and Climate. We also discussed critical topics of my book, […]| Daniel Elizalde
Artificial intelligence (AI) has come a long way. The technology advancements have been impressive, and they come at lightning speed these days. Today, Generative AI is taking the world by storm, with applications (and risks) appearing to be endless. There is a lot of fantastic technology and also a lot of hype. Unfortunately, many companies latch onto the hype, and […]| Daniel Elizalde
When delivering new products to early customers, you need to strike a balance between speed to market and enough functionality to deliver real value. Many Product teams approach speed to market with a “minimum viable product” or MVP mentality. Although the idea of an MVP sounds appealing, I’ve found a fundamental problem with MVPs in B2B innovation: MVPs, by definition, […]| Daniel Elizalde
The best way to increase your chances of success when launching a new product is to ensure you clearly understand the customer problem your product will solve. Unfortunately, many companies lack this clarity because they are focused on a technology-first approach or because the stakeholders can’t agree on the customer problem to tackle first. Whether you are building Enterprise Software […]| Daniel Elizalde
There is a big problem with the term product market fit. Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. You also need clear milestones to align your company with your innovation efforts and retain the support of leadership. Unfortunately, most companies operate with abstract terms and intangible metrics. Ask any Product […]| Daniel Elizalde
During the late ’90s, I met with Kodak in their HQ in Rochester, NY for a consulting project. I was impressed with the size of their campus. Our meeting was in building 84! As I entered the front door, I remember feeling inspired by all the history and accomplishments of such a successful company. For over a century, Kodak was synonymous […]| Daniel Elizalde
One of my favorite Product mantras is, “Fall in love with the problem, not the solution.” For as long as I can remember, I’ve been passionate about applying technology to address climate change. And with today’s headlines, it’s no surprise that climate tech regularly comes up in my podcasts, interviews, and conversations. My colleagues and friends are surprised to learn […]| Daniel Elizalde
For the past 20 months, I’ve been working hard on writing my first book, The B2B Innovator’s Map. It’s been a very rewarding and frustrating experience. Writing a book is not only a lot of work, but it is also a daily rollercoaster of emotions. You fluctuate between loving and hating your work and worrying about how your content will […]| Daniel Elizalde
Most companies don’t understand the needs of B2B customers and therefore waste a lot of time and money building products that nobody wants to buy. Understanding your customer’s needs is a continuous process, meaning it is something you need to do throughout the lifecycle of your product. In other words, customer discovery is not a one-and-done exercise. It is a […]| Daniel Elizalde
As technology advances, there is constant pressure to release more functionality faster. Through APIs (Application Programming Interfaces), cloud software providers can leverage each other’s functionality in real-time. (If you are new to APIs, here’s a good introduction.) For context on the widespread use of APIs today, consider the following… Netflix can stream to over 200 different device types thanks to its API. […]| Daniel Elizalde
Subscribe to the podcast on Apple Podcasts | Android | Stitcher | Spotify Episode details: Cybersecurity in Industry 4.0: The Good, the Bad, and the Ugly, with Rob Dyson I have a fascinating show for you today. My guest is Rob Dyson. Rob has decades of experience in the security space, and he is currently the Global OT and […]| Daniel Elizalde
Subscribe to the podcast on Apple Podcasts | Android | Stitcher | Spotify Episode details: Why Edge and AI hold the key to scaling Industry 4.0 with Jose Favilla I have a fascinating show for you today that is part of my collaboration with IBM. My guest is Jose Favilla. Jose leads the global Industry 4.0 initiatives for IBM. […]| Daniel Elizalde
People often refer to Product Management as the “everything profession.” In a way, that’s true. We are the hub for all departments, juggling many critical tasks at the same time. Sometimes, we get caught up in the “management” portion of our profession and lose track of moving toward “leadership.” Management is about execution. Leadership is about inspiring others to follow […]| Daniel Elizalde
Subscribe to the podcast on Apple Podcasts | Android | Stitcher | Spotify Episode Details – Product Innovation and Jobs to Be Done with Tony Ulwick Today we are joined by the pioneer of the Jobs-to-be-Done (JTBD) theory, the inventor of the Outcome-Driven Innovation (ODI) process, and the founder of Strategyn, Tony Ulwick. When Tony was working as a […]| Daniel Elizalde
Subscribe to the podcast on Apple Podcasts | Android | Stitcher | Spotify Episode Details – How to Price New B2B Products with Mark Stiving Pricing your products is key to successful products. But what is the best pathway to finding you optimum prices? Mark Stiving returns to the show today to unpack his approach, which uses the concept […]| Daniel Elizalde
Subscribe to the podcast on Apple Podcasts | Android | Stitcher | Spotify Episode Details – Continuous discovery habits with Teresa Torres Today we are joined by expert discovery coach and prominent thought leader on the topic of product discovery, Teresa Torres! Teresa is the author of the powerful new book, Continuous Discovery Habits, and in our conversation, we dig into […]| Daniel Elizalde
Episode Details – Losant’s Journey from Idea to Successful Enterprise IoT company with Charlie Key Today’s guest, Charlie Key, is the Founder and CEO of Losant, a leading development platform for enterprise IoT products and services. In this episode, Charlie shares plenty of insights into how Losant has achieved success, including key milestones that have shaped the company, the importance […]| Daniel Elizalde
Subscribe to the podcast on Apple Podcasts | Android | Stitcher | Spotify Episode Details – Behind the scenes of Workday’s product strategy with Connie DeWitt Today we get an amazing insider’s look at how Workday, one of the most successful enterprise software companies in the world, approach product strategy! To help us in this quest, I am joined […]| Daniel Elizalde
Subscribe to the podcast on Apple Podcasts | Android | Stitcher | Spotify Episode Details – How Subscription Models Help You Win, Keep, and Grow Customers with Mark Stiving Transitioning to a subscription model is not easy but the challenge is worth it because SaaS products provide a host of benefits to both the companies that offer them and […]| Daniel Elizalde
Episode Details – Behind the Scenes of Dolby’s New Cloud Platform with Stephane Giraudie What if developers could incorporate lifelike HD audio and video capability into any application they built so that users did not have to resort to third-party apps to communicate? This is precisely the service provided by Dolby’s new cloud-based audio, voice, and video API platform, Dolby.io. […]| Daniel Elizalde
Subscribe to the podcast on iTunes | Android | Stitcher | Spotify Episode Details – Product Research Rules with C. Todd Lombardo Getting to know your customer’s pains is one of the biggest challenges of building enterprise software. Joining me to take a deep dive into this topic is my good friend and return guest, C. Todd Lombardo. “Start […]| Daniel Elizalde
Subscribe to the podcast on iTunes | Android | Stitcher | Spotify Episode Details – How Great Positioning Leads to Great Roadmaps with April Dunford Today, my guest is April Dunford, author of the best-selling book, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It. She is also the founder and CEO of […]| Daniel Elizalde
Subscribe to the podcast on iTunes | Android | Stitcher | Spotify Episode Details – How to Create Clarity and Alignment Across Your Organization with Stefano Mastrogiacomo Throughout the life of the Enterprise Product Leadership podcast, I’ve had critical conversations on many product leadership topics such as driving a data strategy with Bill Schmarzo, how to test business ideas […]| Daniel Elizalde
Subscribe to the podcast on iTunes | Android | Stitcher | Spotify Episode Details – How to partner with startups to fuel your innovation with Haven Allen Launching software products to market is very hard. But adding a hardware component makes it 10 times harder. Not only do you have the typical product and market challenges of software, but […]| Daniel Elizalde
Subscribe to the podcast on iTunes | Android | Stitcher | Spotify Episode Details – How to Build Robust User-Research Practices with Steve Portigal Understanding user’s needs continue to be one of the top challenges for enterprise and industrial product leaders. And although the practice of user-research has been around for a while, most of the information out there seems […]| Daniel Elizalde
Subscribe to the podcast on iTunes | Android | Stitcher | Spotify Episode Details – Is 5G worth it? with Rob Tiffany 5G promises to be a revolutionary technology that will impact all aspects of our lives. But how much of that is real? And how much of it is just hype? To get to the bottom of this, […]| Daniel Elizalde
Subscribe to the podcast on iTunes | Android | Stitcher | Spotify Episode Details – Crossing the Chasm: How to Effectively Drive Innovation with Geoffrey Moore It is no exaggeration to say that Geoffrey’s books have molded my product career throughout the years. From Crossing the Chasm to Inside the Tornado, Dealing with Darwin to Zone to Win — his […]| Daniel Elizalde
Subscribe to the podcast on iTunes | Android | Stitcher | Spotify Episode Details: How to avoid innovation theater with Tendayi Viki In our conversation, we discuss what it takes to create a culture of innovation in established conversations, and the role product leaders play in driving that process. We also discuss the differences between making real progress vs. […]| Daniel Elizalde
Subscribe to the podcast on iTunes | Android | Stitcher | Spotify Episode Details: How to Change the World Without Getting Burnt-Out with Shannon Lucas Most of the material I see for product leaders tends to focus on “doing the job,” meaning: how you do the work of product leadership or product management. Rarely do they focus on the […]| Daniel Elizalde
Subscribe to the podcast on iTunes | Android | Stitcher | Spotify Episode Details: How to Build a Successful Company with Eric Simone In this episode, Eric shares his journey with ClearBlade and how his roots in enterprise software have influenced every decision he has made in building the company. We also discuss Eric’s approach to edge computing (and […]| Daniel Elizalde
The Internet of Things, both for enterprise and industrial applications, is still at a very early stage of development and adoption. A recent study by Cisco revealed that over 70% of all IoT initiatives fail. Although many factors contribute to this statistic, the one constant I’ve seen across companies large and small is the lack of a process to understand their […]| Daniel Elizalde
Subscribe to the podcast on iTunes | Android | Stitcher | Spotify Welcome back to Enterprise Product Leadership! I’m your host, Daniel Elizalde. With a new season comes new changes — one of which is the title of the podcast! From IoT Product Leadership to Enterprise Product Leadership, the podcast is broadening its scope beyond IoT to focus on the […]| Daniel Elizalde
Many companies make the mistake of launching IoT solutions without a business model plan or a pricing strategy. In this interview at the Impact Pricing podcast, I discuss best practices to avoid this pitfall. Companies often fall into the trap of believing that what has worked for other companies will work for them. These companies fail to understand that IoT […]| Daniel Elizalde
I was very excited to speak at the Lean Product & Lean UX Silicon Valley virtual meetup, where I discussed how Product Leaders could drive product innovation with emerging technologies. This was an incredibly exciting talk for me for several reasons. For one, I had the opportunity to share some of my best practices around Product Leadership with emerging technology. […]| Daniel Elizalde
I received 73 responses to my survey. I understand this means the information is not statistically significant, but it does provide a good qualitative pulse on the top IoT challenges PMs are struggling with today. Approximately 55% of responses came from Managers and 45% from people in Leadership roles (Director and above). Regarding company size, I received an almost even […]| Daniel Elizalde
You’ve probably heard a lot about how the Internet of Things (IoT) will revolutionize many areas of our life. And even with all this potential, many Product Managers are still struggling to understand the basic concepts of IoT and how they can use it to provide additional value to their customers and company. Note: If you are new to IoT, […]| Daniel Elizalde
If you’re confused about IoT platforms, believe me, you are not alone. Many Product Leaders have the same challenge. It’s a complex topic and one that I get a lot of questions about. In this post, I’ll give you a clear picture of how to approach IoT platforms, including: What is an IoT platform and why you need one How […]| Daniel Elizalde
I believe IoT can help fight Climate Change. Unfortunately, many people only associate IoT with “convenience products” that don’t add a lot of value, such as smart toasters. (Just in case you were wondering why I’m on stage with images of big toasters) =) As our population grows to 9.8 billion people by 2050, we will continue to strain the […]| Daniel Elizalde
IoT can be a force of good to help fight some of the biggest problems in the world. That’s why I’m so excited about this episode. In this episode, Ranveer walks us through the FarmBeats project, where he leads research on applying IoT to improve yields in farms. This is the fourth episode in my IoT series with Microsoft and it’s a great one. To learn more about Ranveer, about Microsoft FarmBeats, and […]| Daniel Elizalde
IoT security is one of the biggest challenges that IoT companies face today. In my previous episode number 29, I had a very insightful interview with Matt Eble, where we discussed IoT Security from a process perspective, and we learned about the IoT Security Maturity Model that Matt created in conjunction with the Industrial Internet Consortium. In this episode, we […]| Daniel Elizalde
This is the second time I have a guest from Praetorian on the show. On episode number 2, I interviewed Paul Jauregui, and we had a great conversation about creating a culture of security within your IoT organization. In this episode, Matt shares his expertise around implementing IoT security and shares the work he did with the Industrial Internet Consortium to develop their […]| Daniel Elizalde
You can check out our previous conversation in episode number 15, where Sam shared his vision and strategy for the Azure IoT platform. In this episode, we talk about Digital Twins. Sam shares how the technology works and shares very interesting use cases on how companies across industries, from manufacturing to smart buildings, are implementing this technology to add increasing […]| Daniel Elizalde
Bruce and C. Todd are experienced Product Leaders and co-authors of the book: Product Roadmaps Relaunched, which by the way I think is one of the best Product books to come out in recent years. I’ve known Bruce and C. Todd for a while now. Every time we get together we have very rich and passionate product conversations. So I’m […]| Daniel Elizalde
In this episode, we discuss some critical challenges companies face when starting their IoT journey. This includes challenges around choosing which application to focus on first, how companies should think about their place in the IoT ecosystem, and common obstacles for finding IoT talent. This is an episode no IoT product leader should miss. Subscribe on iTunes | Android | […]| Daniel Elizalde
Subscribe on iTunes | Android | Stitcher | Google Play Episode Details: How to Achieve Product/Market Fit with Dan Olsen “When you have a connected product, you can get so much analytics that as a manager you can use to have a feedback loop to ask questions, get insights, and come up with a hypothesis. So our ability, because of that data to rapidly improve […]| Daniel Elizalde
I’ve known Teresa for many years and I consider her one of the top thought leaders in the Product space. In this episode, we talk about the importance of adopting a continuing discovery practice when building your IoT products. This is an episode that no IoT Product Leader should miss. Subscribe on iTunes | Android | Stitcher | Google Play […]| Daniel Elizalde
It’s estimated that 15 billion devices are already connected to the Internet. By 2020, that figure will rise to over 50 billion connected devices. This is the Internet of Things (IoT), the latest industrial revolution that will have an enormous impact on business and daily life. Each industrial revolution has created the need for a new kind of engineer who can implement, maintain, and innovate on its new […]| Daniel Elizalde
As the Internet of Things continues to grow, more and more companies are leveraging this technology and business trend to grow their business and impact their bottom line. Despite the vast opportunities the Internet of Things provides, many companies are struggling to build IoT products and manage all of their corresponding complications. There is one thing these companies are missing: […]| Daniel Elizalde
In my IoT practice, I talk to many IoT Product Leaders overwhelmed by the complexity of bringing and IoT product to market. That’s why I’m very excited to have Barry on the show and have him share his experience on how large and small companies alike can innovate much faster and with much less effort. This is an episode that […]| Daniel Elizalde
In this episode of the IoT Product Leadership podcast, we discuss how artificial intelligence is powering the Internet of Things. My guest is Keith Strier, Global Leader of Artificial Intelligence at EY. This is the second time I have a guest from EY in my show. In episode 16, I interviewed Aleksander Poniewierski, Global Head of IoT for EY, so I’m very excited to have this conversation with Keith to […]| Daniel Elizalde
In this episode, Jim shares valuable advice on how to manage the innovation process. We discuss his approach to validating your hypothesis, defining business models, and gaining support within your organization. I learned a lot by talking to Jim in this episode, so if you are launching a new product within a startup or even within a large organization, I’m […]| Daniel Elizalde
I had the opportunity to work with Anthony in the past, and I was always very impressed with his knowledge, passion, and willingness to work with Product teams to create opportunities and remove roadblocks. That’s why I’m so excited to have him in the show to share his expertise with you. In this episode, Anthony shares his experience driving policy at multiple […]| Daniel Elizalde
So where should Product Managers start, and what are the ingredients of a great user onboarding experience? In this post, I share the business case for investing in user onboarding, along with guidance on how to improve your product’s user onboarding experience. Good User Onboarding Increases Customer Adoption And Revenue Let’s start at the beginning: people don’t buy products, they buy a solution […]| Daniel Elizalde
Aleksander brings a unique perspective that I haven’t had in the show yet. EY is one of the top consulting companies in the world, and as a result, they have worked with thousands of companies across many markets and verticals. Aleksander shares his experience on what works and doesn’t work companies embark on their IoT journey. He also shares his philosophy on IoT data monetization. This is […]| Daniel Elizalde
The IoT Product Roadmap —Your Key to Aligning Stakeholders and Teams An IoT product roadmap needs to show the product direction as well as the impact of new features in a way that makes sense for all stakeholders. Your stakeholders might be from Sales, Marketing, the Executive team, Engineering, and more. They all have different needs and different levels of […]| Daniel Elizalde
Azure IoT has become one of the leading IoT Platforms in the market, so I’m very excited to go behind the scenes and talk to Sam about his approach and experience leading the Azure IoT team. Sam also shares his advice on how to align your organization behind your product vision and strategy. Whether you are building end-to-end products or IoT […]| Daniel Elizalde
When business is booming, new challenges arise for getting features to market faster, scaling quickly, and differentiating your products from competitors. So how do you navigate growth as a Product Manager? As part of their webinar series, ProductPlan organized an online panel to tackle this exact question. I was very excited to join the webinar, along with ProductPlan co-founder Jim […]| Daniel Elizalde
My guest is Larsh Johnson, CTO at Stem. I had the opportunity to work with Larsh at Stem. I learned a lot from him, and I was always very impressed by his leadership skills and knowledge of all the areas involved in creating complex technology products. That’s why I’m so excited to have him on the show and have him […]| Daniel Elizalde
My guest in this episode is Mark Felegyhazi, CEO of Avatao. Mark is a cybersecurity expert, who is passionate about strategic risk management, product management and anything that involves humans interacting with technology. His company, Avatao, is an online training platform for developing IT security skills to build secure software. Subscribe on iTunes | Android | Stitcher | Google Play Episode […]| Daniel Elizalde
Cesar and I have been friends for many years. We’ve worked together and he has been my mentor throughout the years. In fact, I’ve learned everything I know about professional services from him, so I’m very excited for him to share his experience with you. In this episode, we discuss how product companies can leverage professional services to support their […]| Daniel Elizalde
I gave this talk as part of Product School’s ProductCon 2018 conference in Silicon Valley. My goal was to complement the conference’s agenda with a topic that is often overlooked: securing our products. To learn about product security, professionals usually have to attend security-focused events. This segmentation of responsibilities is having a significant impact on the overall health of our IoT […]| Daniel Elizalde
In this episode, we discuss Rich’s four laws of software economics and how they impact your overall IoT product strategy. We also talk about how Rich coaches product teams and we get valuable advice on what he looks for when hiring Product Managers. Subscribe on iTunes | Android | Stitcher | Google Play Episode details: You Can’t Outsource Strategy You can’t outsource strategy. […]| Daniel Elizalde
We also talk about the organizational challenges companies face when launching IoT products and the internal challenges they face to foster the adoption of their IoT initiatives. In addition, Miguel shares with us the skills he looks for in Product Managers and other Product professionals. Subscribe on iTunes | Android | Stitcher | Google Play Episode details: IoT Adoption – Lessons […]| Daniel Elizalde
Subscribe on iTunes | Android | Stitcher | Google Play Episode details – How Industrial IoT is reshaping the Energy sector: About Susan Peterson-Sturm: Susan Peterson-Sturm was recently (May 2017) appointed digital lead of BU Power Generation & Water within the Industrial Automation division of ABB. She is an industrial control leader with 15 years’ experience working with energy companies to […]| Daniel Elizalde
Subscribe on iTunes | Android | Stitcher | Tunein | Google Play About this episode: The Power of Edge Computing in IIoT Applications About Aaron Allsbrook: Aaron Allsbrook, ClearBlade CTO and product visionary for the ClearBlade Platform and EDGE brings decades of application tooling development and runtime experience to the emerging technologies in the Internet of Things. Early on, Aaron engineered […]| Daniel Elizalde
Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Episode details: Behind the scenes of the Samsung ARTIK IoT Platform About Vish Pai: Vish Pai leads Samsung’s ARTIK end-to-end IoT Cloud Platform, managing IoT product portfolios across complete software lifecycle including embedded software, cloud platform, and user applications. Vish has 10+ years of diverse experience working at […]| Daniel Elizalde
Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Topics we discuss in this episode: Peter shares his background and about Bright Wolf. Key benefits IoT brings to industrial companies. The biggest challenges industrial companies face as they start embracing IoT. How Industrial IoT is a progression of business outcomes. How to adopt system agility and an […]| Daniel Elizalde
Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Topics we discuss in this episode: Paul shares his background and about Praetorian. Paul talks about the biggest challenges companies face when building IoT products. How Product Managers convince executives to invest in security. Paul discusses how, “Security is not a feature, it’s a process.” How Product Managers balance build vs buy decisions around […]| Daniel Elizalde
Erik Walenza, CEO at IoTOne, conducts interviews to explore success factors and challenges in Industrial IoT markets with CEOs, investors, and experts. In this podcast episode, Erik invited me to discuss my views and approach to Industrial IoT product strategy. In this podcast interview, Erik and I discuss common challenges companies face when launching Industrial IoT initiatives. I also walk through […]| Daniel Elizalde
The process of acquiring real-world signals, or Data Acquisition, is a mystery for most PMs, especially if you haven’t been exposed to hardware. But the more you know about how an end-to-end IoT product works, the more informed conversations you’ll be able to have with your engineering team. Remember that the goal is not to become a technology expert or […]| Daniel Elizalde
As Product Managers, we can’t keep chasing the next big thing all the time. It’s true we need to understand where technology is going, but we need to be more pragmatic and realize there is no single “killer app” for anything. Particularly for IoT. Is predictive maintenance the killer app for IoT? Predictive maintenance refers to the practice of adding […]| Daniel Elizalde
What is your data strategy? At the end of the day, an IoT product is no different than any other product in the mind of the customer. It either delivers value or it doesn’t. It either solves the job it was hired to do or it doesn’t. Why am I telling you this? Because one of the biggest challenges companies […]| Daniel Elizalde
Throughout the years, UX practices have evolved and adapted to the latest technology trends, from the desktop application era, to the web revolution, to the mobile revolution. But now, product and design teams face a new UX challenge, one that might be bigger than all the previous ones combined: the IoT revolution. As this new era of technology continues to […]| Daniel Elizalde
These days, more and more companies are kickstarting IoT (Internet of Things) product initiatives, and these companies have a strong need for skilled professionals that can handle the complexity of IoT. These professionals include engineers, data scientists, designers, and of course, IoT Product Managers. But the IoT industry is very young, and both companies and Product Managers are still trying to understand what […]| Daniel Elizalde
After surveying hundreds of Product Managers across industries and backgrounds, I’ve found that only about 20% of PMs working in IoT have hardware experience. By contrast, over 76% of them are familiar with managing software products. But in IoT, hardware and software work together across the IoT Technology Stack. And managing hardware products requires very different skills than managing software. That is one of […]| Daniel Elizalde
There are a lot of articles making the argument that Product Managers don’t need domain knowledge. By domain knowledge, I mean specific experience in an industry or vertical. For example, experience in eCommerce, Energy, Finance, Healthcare, etc. These articles claim that as long as a PM knows how to understand users, prioritize features, create a roadmap, and work with engineering, then […]| Daniel Elizalde
Listen to the podcast Here’s a summary from Bruce Sinclair: “In this episode of the IoT Business Show I speak with Daniel Elizalde about his IoT Decision Framework and how to use it to tame even the most complex of Internet products.”| Daniel Elizalde
Imagine this. You are drinking your Sunday morning coffee when you see in the news that hackers took control of a connected device. As the reporter tells the story and recounts the damages, you realize they are talking about your product! Hackers exploited a security hole you didn’t know you have. Things are not looking good for you or your product! The reason […]| Daniel Elizalde
The Internet of Things (IoT) continues to be one of the biggest buzzwords around. You hear about it everywhere: from industry publications, tech publications, blogs, and even in the news. Every article I read usually starts by stating that by 2020 (or some year in the near future), we’ll have billions of connected devices. And it’s true that more and more IoT products are […]| Daniel Elizalde
By 2020, it’s estimated that 50 billion devices—from smartphones to kitchen appliances and well beyond—will be connected to the Internet. This phenomenon is known as the Internet of Things (IoT). With this kind of explosive growth, consumer and industrial companies alike are seeking a new breed of business and technology professionals who can make the unique strategic decisions that IoT […]| Daniel Elizalde
Internal tools are one of the most overlooked parts of any robust IoT solution. Product Managers usually focus on the customer-facing parts of the solution and leave internal tools as an afterthought. However, IoT solutions typically require a significant amount of monitoring, controlling, and behind-the-scenes operation. Related article: Internet of Things: A Primer for Product Managers If you don’t plan ahead and build […]| Daniel Elizalde
I originally wrote this article as a guest post on MindTheProduct.com A failed launch is a terrible situation in which your product starts breaking or misbehaving as soon as it is launched into production. You and your team have spent the past few months planning and executing the requirements, but the day you launch to production, something goes wrong. Users can’t […]| Daniel Elizalde
The feature factory approach might work for very early-stage products. But depending on your product and on its place in the overall technology adoption curve, adding new features (a.k.a working on a feature factory) might not advance the overall goals of the company. That’s why in my IoT courses I strongly emphasize that a Product Manager’s role is not just to add new features but to add value to the company.| Daniel Elizalde
Product Management for an Internet of Things product can be very daunting and confusing, even for the most seasoned Product Managers. That’s because IoT products are more complex than your average product since you need to consider the complexity of five layers of technology: device hardware, device software, communications, cloud platform, and cloud applications.| Daniel Elizalde
In this post, I demystify enterprise software by giving you a holistic understanding of what it is, what it is not, and how to think about enterprise customers.| Daniel Elizalde
