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As we move into 2025, the landscape of SEO is undergoing a radical shift—fueled by artificial intelligence and machine learning. Search algorithms are becoming more innovative, with AI shaping how search engines interpret content and rank websites. To stay ahead, businesses must create highly relevant, context-driven content and enhance overall user experience. AI’s influence will […]| Boston Web Marketing
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AI continues to capture new news, and an e-commerce platform is starting to grab peoples attention with ChatGPT Shopping. Unlike traditional search engines that display endless lists of products, CHATGPT has simplified the process by presenting curated product cards. These cards will include images, star ratings, review summaries, and direct “buy” links that will take […] The post ChatGPT Shopping SEO: What is It and How Can It Improve Your Shopping appeared first on Boston Web Marketing.| Boston Web Marketing
Yoast SEO AI+: How It Can Help You Succeed As a business owner, trying to improve their online presence, you can’t afford to leave any stone unturned! One of the biggest difficulties regarding search engine optimization is the fact that things are constantly changing. No change has been more prominent in recent years than that […] The post What You Need To Know About Yoast’s New AI Tool appeared first on Boston Web Marketing.| Boston Web Marketing
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Last month, Google disabled its “&num=100” parameter, a tool that allowed users to view 100 page results per search. Since then, thousands of websites worldwide have experienced significant search declines. According to a new study from Tyler Gargula, a software developer, “87.7% of sites experienced drops in impressions” and “77.6% of sites experienced drops in […] The post Google’s New Update Affects How Your Website & Keywords Rank appeared first on Boston Web Marketing.| Boston Web Marketing
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If you are new to email marketing or are looking for ways to improve your key performance indicators and email performance, you should consider email A/B testing. The best thing you can do when sending emails to potential customers is to have content that is adapted to their preferences so that they convert to your […] The post Does Email A/B Testing Help Increase Performance? appeared first on Boston Web Marketing.| Boston Web Marketing
If you’re a business owner or running the marketing for a small business, you may be wondering whether it’s necessary to create social media accounts for your business. Well, this is not a one-size-fits-all approach; every business is different. Social media is a great way to increase brand visibility and authority; however, there are industries […] The post Is it Necessary for My Business to Have Social Media Accounts? appeared first on Boston Web Marketing.| Boston Web Marketing
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