By collaborating directly with farms, suppliers, and international third-party suppliers like Fairtrade USA, Rainforest Alliance, Fairtrade America, Fair Food Program, Equitable Food Initiative, and Regenerative Organic Certified, we help to provide things like improved wages, health care, student scholarships, planting trees to prevent erosion and more. By working together, we can change the global food system for the better!| The Whole Story
Every sip of Wild Orchard tea reveals the deep flavor of a single-variety tea plant, Camellia sinensis var. sinensis, which is grown on a truly unique farm. Located on the volcanic island of Jeju, South Korea, the farm is lush with tea trees thriving amidst the native wildlife. The tea trees are watered purely by rainfall and flavored by the mist that rises from the surrounding ocean. The first tea trees were all grown from seeds—not from cuttings—planted more than two decades ago in t...| The Whole Story
Whole Foods Market is the sum of our suppliers, our Team Members, and our customers. They are our inspiration. Welcome to the Whole Story.| The Whole Story
Every sip of Wild Orchard tea reveals the deep flavor of a single-variety tea plant, Camellia sinensis var. sinensis, which is grown on a truly unique farm. Located on the volcanic island of Jeju, South Korea, the farm is lush with tea trees thriving amidst the native wildlife. The tea trees are watered purely by rainfall and flavored by the mist that rises from the surrounding ocean. The first tea trees were all grown from seeds—not from cuttings—planted more than two decades ago in t...| The Whole Story
Ruby Jean is the late grandmother of Chris Goode, founder and CEO of Ruby Jean’s Juicery.Ruby Jean was raised on a soul food diet and lived on very meager means, never in her life learning how to drive a car. She eventually moved to Kansas City, Mo.,in the late 1950s with several other family members.She raised her family the same way she was raised, with a diet leaning heavily on salty, fatty foods like cornbread smothered in butter, fried chicken and luscious homemade desserts every day, ...| The Whole Story
Ruby Jean is the late grandmother of Chris Goode, founder and CEO of Ruby Jean’s Juicery.Ruby Jean was raised on a soul food diet and lived on very meager means, never in her life learning how to drive a car. She eventually moved to Kansas City, Mo.,in the late 1950s with several other family members. […] The post A Love Letter to Ruby Jean appeared first on The Whole Story.| The Whole Story
As an extension of Whole Foods Market's commitment to nourishing people and the planet, Whole Foods Market Foundation provides funding to innovative collaborators who are transforming lives across the globe. One tangible way the Foundation accomplishes this mission is through the work of Whole Planet, a pillar dedicated to helping micro-entrepreneurs and smallholder farmers living in poverty build long-term financial resilience. To mark Whole Planet’s 20th anniversary and its broadening ...| The Whole Story
Did you know that palm oil is the most used vegetable oil on the planet? That creates a big supply chain with some big problems, but allows for some big opportunities. In recent years, Palm Oil has become associated with deforestation, habitat destruction, pollution and CO2 emissions, and human rights abuses. But here at Whole Foods Market, we’ve been finding innovative suppliers who are reinventing the palm supply chain.| The Whole Story
Did you know that palm oil is the most used vegetable oil on the planet? That creates a big supply chain with some big problems, but allows for some big opportunities. In recent years, Palm Oil has become associated with deforestation, habitat destruction, pollution and CO2 emissions, and human rights abuses. But here at Whole Foods Market, we’ve been finding innovative suppliers who are reinventing the palm supply chain.| The Whole Story
Jenny Yang had always enjoyed the local staple Phoenix Bean. So when the opportunity came to buy it, she was not only determined to carry on the tofu-making tradition, but it was also a way for her to launch her own creations with Jenny’s Tofu. An added incentive? To help those who do not consume dairy, like her kids, by promoting the benefits of soy.| The Whole Story
At Whole Foods Market, we’re leading the trends from top to bottom. Check out the 2025 trends and their stories to go deep. The snack aisle is a perfect place for disruption with brands taking on salty snacks like popcorn and adding global flavors to create fusion foods that have mass appeal and entice consumers […]| The Whole Story
From the day we opened our doors in September 1980, steadfast and selective have underpinned the attitude behind the standards of the products we sell — and love. When we review ingredients, we consider the interconnected effects of the way that food is processed and regulated by authorities in the U.S., UK, Canada and beyond. All […]| The Whole Story
Did you know that more than 30 million Americans suffer from life-threatening food allergies? The threat of anaphylaxis looming over every bite of food can leave people, especially children, feeling isolated and anxious. In our stores these issues most directly relate to clear labeling of ingredients, as well as safe food-handling processes. In this feature, […] The post Space At the Table: Food Allergy Awareness appeared first on The Whole Story.| The Whole Story
In the heart of the Midwest is Detroit, a city built on grit and perseverance. For Carlos Parisi, owner of Aunt Nee's, that began during the great financial crisis in 2007, when his family and others needed money in the wake of mass automotive layoffs and the resulting impact on the community. Parisi and a friend began a salsa company that sold simple dry-mix salsa. It saved two families and indebted Parisi to the community of Detroit. In this Whole Story, we explore what happens when childr...| The Whole Story
In the heart of the Midwest is Detroit, a city built on grit and perseverance. For Carlos Parisi, owner of Aunt Nee's, that began during the great financial crisis in 2007, when his family and others needed money in the wake of mass automotive layoffs and the resulting impact on the community. Parisi and a friend began a salsa company that sold simple dry-mix salsa. It saved two families and indebted Parisi to the community of Detroit. In this Whole Story, we explore what happens when childr...| The Whole Story
Since 1990, Cathy Strange has been instrumental in Whole Foods Market’s success. As a world-renowned cheese expert, she played a pivotal role in identifying food trends and fostering relationships with unique suppliers from around the world. Read on to learn more about her innovative new role at Whole Foods Market! As Whole Foods Market’s Ambassador of Food Culture, Cathy will leverage her extensive expertise, champion excellence in our stores, and ultimately nurture a deeper passion for ...| The Whole Story
In 2018, Elliott Myers approached Ali Bolourchi with the task of establishing aquaculture standards for sturgeon farming. Myers knew something special was happening at Tsar Nicoulai Caviar, and it was the partnership between these two that changed the sturgeon caviar industry forever. Learn more about Whole Foods Market’s seafood standards, including our third-party verified Responsibly Farmed standards.| The Whole Story
In 2018, Elliott Myers approached Ali Bolourchi with the task of establishing aquaculture standards for sturgeon farming. Myers knew something special was happening at Tsar Nicoulai Caviar, and it was the partnership between these two that changed the sturgeon caviar industry forever. Learn more about Whole Foods Market’s seafood standards, including our third-party verified Responsibly Farmed standards.| The Whole Story
In 2018, Elliott Myers approached Ali Bolourchi with the task of establishing aquaculture standards for sturgeon farming. Myers knew something special was happening at Tsar Nicoulai Caviar, and it was the partnership between these two that changed the sturgeon caviar industry forever. Learn more about Whole Foods Market’s seafood standards, including our third-party verified Responsibly Farmed standards.| The Whole Story
