Installs Per Mille: What Is IPM & Why Track It? | adjoe
Find out about the meaning of installs per mille (IPM) & why it’s a crucial metric for you to track for the effectiveness of your ads for user engagement.| adjoe
Find out about the meaning of installs per mille (IPM) & why it’s a crucial metric for you to track for the effectiveness of your ads for user engagement.| adjoe
Find out what a medium rectangle ad is in mobile adtech. How big is an MREC ad, why are they so popular & how can you maximize their impact?| adjoe
What are ad impressions & why are they important? Find out how advertisers & publishers can use ad impressions, or views, to calculate CTR, CPM, eCPM, etc.| adjoe
What are rewarded video ads in mobile advertising? Discover why rewarded video ads is popular for advertisers, publishers & users. 2025 guide!| adjoe
What is IDFA Used For? Advertisers use IDFA data to measure ad performance, optimize campaigns, and perform data-driven user acquisition strategies. When an ad network supports IDFA tracking and the advertiser records ad interactions, the IDFA can let you see which users clicked an ad. Users can turn off such tracking to manually reset or […] The post IDFA appeared first on adjoe.| Adtech Glossary: Adtech Terms You Should Know | adjoe
Familiarize yourself with the most crucial adtech terms you need to know with our Adtech Glossary. From IAP to ARPU, we’ll break mobile adtech for you.| adjoe
What is CPM? Discover more about how cost per mille is used by advertisers & publishers in the adtech industry as a KPI and/or pricing model.| adjoe
What are hardcore mobile games? Discover who engages the most with hardcore, strategy & RPG titles & how to monetize hardcore games well.| adjoe
Discover why mobile A/B testing is a no-brainer for app optimization. Find out what to test & best practices for A/B testing your mobile app.| adjoe
What is eCPM, why does it matter and how do you calculate it? Here's what you need to know about effective cost per mille.| adjoe
What is an SDK & what it is used for in adtech? Read about benefits for developers & what’s included in a software development kit.| adjoe
Why Are Simulation Games Popular? Global mobile simulation game downloads are expected to exceed 18 billion by 2027. But what makes them so popular? Mobile simulation games capitalize on various mechanisms to engage their users – either to stimulate or relax them. These include: All of these elements work together to drive simulation gamers further […] The post Simulation Games appeared first on adjoe.| Adtech Glossary: Adtech Terms You Should Know | adjoe
Bid Requests’ Role in Mobile Advertising? Bid requests facilitate the process of real-time bidding (RTB) for programmatic advertising, where ad space is auctioned off to the highest bidder. A bid request is a piece of code to sell display ads and inventory details. It allows users to see ads most suited to them, and for […] The post Bid Request appeared first on adjoe.| Adtech Glossary: Adtech Terms You Should Know | adjoe
Word games attract a diverse target audience, from casual players looking to unwind to competitive puzzle enthusiasts. The latest mobile games report shows that African players engage the most, followed by Asian gamers. Women dominate the player base, often favoring daily challenges and social features. Who Plays Word Games? Types of Word Games? Word games […] The post Word Games appeared first on adjoe.| Adtech Glossary: Adtech Terms You Should Know | adjoe
How Does In-app Advertising Work? Quick summary of how the IAA ecosystem works: In-app advertising involves a network of players, such as app developers, advertisers, and ad networks, who work together to deliver ads to mobile app users. Different In-App Advertising Formats and Examples // Rewarded ads can include playables and other interactive formats, all offering […] The post In App Advertising (IAA) appeared first on adjoe.| Adtech Glossary: Adtech Terms You Should Know | adjoe
What’s the deal with mobile gaming’s latest hit genre? Discover how hybrid-casual games differ from other games & how they monetize apps.| adjoe
Learn what churn rate is, why it matters, and how to calculate churn rate? reduce churn, boost retention, and grow your mobile games in 2025| adjoe
What are social casino games in mobile gaming? Discover top characteristics of social casino games 2025 genre, who’s playing them & how they are monetized.| adjoe
What are strategy games? Who plays them? How do publishers monetize them effectively? Find out the latest insights into this gaming segment.| adjoe
What is click-through rate (CTR) in adtech? Find out why CTR matters, how to calculate CTR & how to boost a mobile ad’s CTR.| adjoe
What are interstitial ads in mobile adtech? Find out the benefits, drawbacks & mobile interstitials and how to use them.| adjoe
How do banner ads work in mobile advertising? How much impact do they have? Find out about how to successfully use mobile banner ads.| adjoe
In a world where programmatic advertising is gaining traction, explore how an ad exchange works, benefits & how DSPs and SSPs are connected.| adjoe
What is MMP? Why do you need one? What can an MMP offer you? Scroll through our definition of a mobile measurement partner to find out more.| adjoe
What are in-app events & which should a developer track? Discover the benefits of monitoring events as part of UA and monetization strategy.| adjoe
Discover the importance of cost per install in your campaigns. Why does CPI matter in mobile adtech & which other KPIs should you track with it? Read more.| adjoe
Learn what push notification is, how it works & boosts user engagement, app growth, & retention. Definition, guide on push notifications 2025.| adjoe
Discover what mobile ad networks are, why they’re important & how to pick the right mobile ad network. 2025 latest glossary for mobile ad network.| adjoe
What is ROAS & what is a good return on ad spend in the context of mobile marketing? Find out about its importance & how to calculate ROAS.| adjoe
Discover what casual games are in the mobile app economy. Explore key features, types of casual games, demographics & monetization methods.| adjoe
What is your app’s active user rate & how do you calculate it? Find out why successful mobile publishers must maximize their AUR here.| adjoe
Read about average revenue per daily active user (ARPDAU). How do you calculate ARPDAU & why should you track your app’s performance with it?| adjoe
Find out about the importance of in-app purchases for both advertisers & publishers in the app economy – and how to boost IAP revenue.| adjoe
What is app lifetime value? How do you calculate LTV? Find out about why it matters in mobile marketing & how you can boost your LTV.| adjoe
What is MAU? Discover how to calculate monthly active users & what this metric says about an app’s stickiness, engagement rate & retention.| adjoe
What is Daily Active Users DAU? Daily active users definition, how to calculate DAU, importance in app’s user acquisition & monetization 2025| adjoe
Explore definition of a supply-side platform in mobile adtech. From function to benefits to how SSP advertising works – gain insights here.| adjoe
What is ad bid rate? Discover more about the role of bid rate in advertising – what it is, how it works, and why it’s so important.| adjoe
What is user retention rate? Find out the importance of mobile app retention strategies in growing an app’s revenue.| adjoe
What are mobile board games? Discover the characteristics of apps in this genre, the top mobile board games worldwide & how they monetize.| adjoe
What are offerwall ads? Discover why app publishers turn to offerwalls to monetize their apps & the benefits of doing so.| adjoe
Discover all there is to know about mobile hypercasual games, including types of games, who’s playing them & how they make money.| adjoe
