How to Get Blurbs: A Case Study on Connecting with Influencers
Authors often get stuck on how to get blurbs when publishing their book. In this article I show exactly how I got high profile blurbs for my latest book.| Book Launch | Book Marketing
In all the work I've done with authors over the last five years, there's still one major gap in my knowledge. Most of my time has been spent doing two things: Setting up new platforms for authors and teaching them how to use it Launching new books Both of these…| Book Launch | Book Marketing
Authors often get stuck on how to get blurbs when publishing their book. In this article I show exactly how I got high profile blurbs for my latest book.| Book Launch | Book Marketing
Launching a book is one of the more exposing and stressful things a writer can do. Putting out articles and blog posts is pretty easy. There’s not a lot of fear around one of those failing. But putting out a book is completely different. It’s this thing that you’ve worked on for a long time. […]| Book Launch | Book Marketing
There’s an open secret in the publishing industry… It’s easier to sell someone a book than to get them to read it. While in the short term, selling books is helpful — you make some money, your Amazon ranking goes up — if nobody reads the book, it creates a long-term problem. You can only […]| Book Launch | Book Marketing
Many writers are truly stumped by the following question: How do I grow my audience? They’ve tried blogging or set up a Twitter profile, but haven’t really gained any serious following. They end up getting frustrated and feel like marketing is just a big waste of time. The answer to the audience building question is […]| Book Launch | Book Marketing
It was going to be different this time. I had DECIDED. This time I was going to read the entire book, build the system, and stick with it. I picked up my copy of Getting Things Done, managed to slog my way through the entire manuscript, set up my system of inboxes, check-ins, lists, etc […]| Book Launch | Book Marketing
I’m writing this post under the unusual new circumstances we all find ourselves plunged into. My children are off school for one month (at least) on a sort of extended dance mix of Spring break. I’ve been holed up in my house for over a week with a cold that is hopefully not COVID-19. People […]| Book Launch | Book Marketing
Over the last few days, I’ve fielded a lot of questions about what to do with book marketing during this COVID-19 pandemic. I’ve got all this time, what should I do with it? Is it rude to try to market right now? Am I going to annoy people if I do outreach? In this article, […]| Book Launch | Book Marketing
I've seen this happen far too often. A fiction author wants to start a platform. Let's say he's a scifi author. So he sets up a blog and email list. He starts writing about the craft of writing. He discusses creating the characters, editing, second drafts, and so on. It's pretty exciting. He starts building […]| Book Launch | Book Marketing
There seem to be so many ways to connect with fans and build our author platform. In my book Your First 1000 Copies, I outline a proven three-part framework that any author can use to build their platform, connect with readers, and sell more books: Permission – Communicate with your fans in a way that […]| Book Launch | Book Marketing
If you’re like most authors I talk to, you probably haven’t created an ideal reader persona for your books. I’m not accusing you of being lazy. You’ve written a book, you’re not lazy. Most writers I talk to haven’t created a reader persona for one of two reasons. Either they…| Book Launch | Book Marketing
