One of Alma’s projects is up for a national media award. Undertaken on behalf of national politics and culture magazine, The Lead, the initiative has seen Luke Beardsworth and Ed Walker creat…| Alma
“Elon has presented X to be the new face of news – which is wild to me. There is a level of journalistic responsibility that does exist that you can’t apply to 50,000 people posting on X for …| Alma
Whether you’re a gung-ho enthusiast or a reluctant skeptic, there are relevant AI tools and solutions for your team. Even if you do not personally use them, someone in your team probably does. I’m …| Alma
I was recently down in London to be part of a panel on how AI was likely to impact on community journalism and local journalism. It’s impossible to have a conference without having at least some discussion of the role of the rise of Large Language Models (LLMs) as the likes of ChatGPT, Open AI, […]| Alma
Three young girls from Southport dead, a campaign of misinformation and the hijacking of grief by the far-right. The riots at the end of July and beginning of August were triggered, at least in some part, by the death of What followed was targeted and deliberate disinformation spread via social media which took the form […]| Alma
Somehow we find ourselves halfway through 2024. Despite quietly muttering to ourselves about how quickly time is flying by, it feels like a good time to pause and take a look at what Alma has already achieved for clients this year.| Alma
Journalists are good at very many things – but talking positively about what they do isn’t always one of them. The vast majority of reporters and editors work with a level of integrity and determination that belies the level of distrust members of the public have towards those in the industry. Most, not all, local […]| Alma
Politics is a divisive topic, and how you deal with it will depend on your personal and corporate priorities, level of interest, and circumstances. This is not a one-size-fits-all situation - you have options. But if your business has more than one employee, it is important to choose your position and make that clear so that your team understand what is expected.| Alma
We’re delighted to be teaming up with fellow consultancy Chrysallis Transformations. Run by experienced editorial leader Jeremy Clifford the partnership will see Alma and Chrysallis build on a number of projects we’ve already collaborated on. From deep-dives on digital audiences for The i through to training sessions for journalists, the skills of Alma and Chrysallis […]| Alma
While many may think local journalism ‘is dead’, then Alma has been showing this is far from the case as we innovate with The Lead. Taking The Lead’s brand of long-form journalism onto a local setting, we quickly developed a way of digital storytelling to engage local audiences.| Alma
Communication designed to deliver your objectives. “Strategic Communications” can mean different things to different people, and look wildly different depending on the business or context, but at i…| Alma
