Discover how market potential analysis and visualisation drives smarter business decisions.... The post Visualising market potential through area-level performance insights appeared first on Ikano Insight.| Ikano Insight
As competition, costs, and customer demands are in constant flux in today's world, embracing dynamic pricing models is no longer a nice-to-have.... The post Maximising margin with area-specific pricing models appeared first on Ikano Insight.| Ikano Insight
Geospatial data visualisation is becoming a key weapon of commercial strategy across many sectors. Here's why.... The post Unlocking commercial value through integrated location analytics appeared first on Ikano Insight.| Ikano Insight
Learn how to use cluster analysis and geodemographic segmentation to uncover high-value customer segments and boost your retail strategy.... The post Identifying high-value customer segments using cluster analysis appeared first on Ikano Insight.| Ikano Insight
How localised demand signals can refine your product distribution strategy, improve availability, and boost conversion rates with supply chain analytics.... The post Aligning product distribution with localised demand signals appeared first on Ikano Insight.| Ikano Insight
Discover the key to precise targeting, and how geodemographic segmentation can refine customer acquisition strategies. ... The post Translating geodemographic patterns into targeted customer strategies appeared first on Ikano Insight.| Ikano Insight
Most retailers waste budget targeting the wrong customers. Discover why legacy targeting fails and how to find untapped, high-value customers with data.... The post Why your retail marketing is targeting the wrong customers (and what to do about it) appeared first on Ikano Insight.| Ikano Insight
This partnership marks a significant step in Ikano Insight’s mission to empower companies with smarter, data-driven sustainability strategies. The use of AI Agents will change how sustainability management is done, and this partnership is the first to bring that capability into Europe.... The post Ikano Insight partners with Unravel Carbon – ESG & sustainability software and AI agents appeared first on Ikano Insight.| Ikano Insight
We’ll start by outlining how to gather and segment your retail sales metrics effectively, before looking at how to layer in geospatial context, from customer catchments to product spend potential.... The post Combining geospatial data with sales metrics for deeper retail insights appeared first on Ikano Insight.| Ikano Insight