Learn how to use cluster analysis and geodemographic segmentation to uncover high-value customer segments and boost your retail strategy.... The post Identifying high-value customer segments using cluster analysis appeared first on Ikano Insight.| Ikano Insight
How localised demand signals can refine your product distribution strategy, improve availability, and boost conversion rates with supply chain analytics.... The post Aligning product distribution with localised demand signals appeared first on Ikano Insight.| Ikano Insight
Discover the key to precise targeting, and how geodemographic segmentation can refine customer acquisition strategies. ... The post Translating geodemographic patterns into targeted customer strategies appeared first on Ikano Insight.| Ikano Insight
Most retailers waste budget targeting the wrong customers. Discover why legacy targeting fails and how to find untapped, high-value customers with data.... The post Why your retail marketing is targeting the wrong customers (and what to do about it) appeared first on Ikano Insight.| Ikano Insight
This partnership marks a significant step in Ikano Insight’s mission to empower companies with smarter, data-driven sustainability strategies. The use of AI Agents will change how sustainability management is done, and this partnership is the first to bring that capability into Europe.... The post Ikano Insight partners with Unravel Carbon – ESG & sustainability software and AI agents appeared first on Ikano Insight.| Ikano Insight
We’ll start by outlining how to gather and segment your retail sales metrics effectively, before looking at how to layer in geospatial context, from customer catchments to product spend potential.... The post Combining geospatial data with sales metrics for deeper retail insights appeared first on Ikano Insight.| Ikano Insight
By combining retail data with mapping technologies, businesses can now uncover previously hidden insights about their customers, competitors, and untapped potential.... The post Identifying market gaps and new opportunities using geospatial data appeared first on Ikano Insight.| Ikano Insight
Geospatial analytics is emerging as a cornerstone of modern decision-making, helping retailers identify the ‘where’ behind the ‘why’ of customer behaviour. ... The post Retail business insights using geospatial analytics appeared first on Ikano Insight.| Ikano Insight
We live in an age of information, meaning success no longer hinges on guesswork, but on data-driven decision-making, and that’s where geospatial data becomes invaluable to your business. ... The post How to choose the best retail store location using geospatial data appeared first on Ikano Insight.| Ikano Insight