Last Updated on 4th May 2024 Revealing Shopify SEO Benefits, Meeting Challenges, and Implementing Solutions The ecommerce platform Shopify has a number of search engine optimisation advantages for tech-savvy marketers looking to increase their visibility on the web. Firstly, URL structures in Shopify can be customised which allows for keyword optimisation and easy crawling by […] The post Shopify SEO Guide appeared first on Bertey.| Bertey
Here's 40+ keyword research tools to help you plan your new site, or target new audiences and find additional opportunities| Bertey
SEO strategies are changing due to generative AI, which automates and enhances different aspects of the search engine optimisation experience. Here are some key ways how it can revolutionise SEO: Content Creation and Optimisation Generative AI can produce high-quality, relevant content at scale, saving time and resources. It can analyse already existing content, identify where […]| Bertey
Last Updated on 3rd May 2024 Google’s link based algorithms have been the backbone of search since the inception of the Google search engine and it could even be claimed that their early understanding and implementation of link graphs is what made Google stand out and become successful in the first place. Over the years […] The post Google’s Link Based Algorithms – An Overview appeared first on Bertey.| Bertey
Last Updated on 13th March 2024 Optimizing Website Images: A Guide to SEO and Accessibility Images are powerful tools for enhancing your website’s visual appeal, breaking up text, and conveying information in a way that words alone often can’t. However, to truly maximize their effectiveness, it’s crucial to optimize them for both search engine optimization […] The post Image Optimisation for SEO & Accessibility: A Guide appeared first on Bertey.| Bertey
Last Updated on 8th March 2024 Google constantly refines its strategies to enhance user experience and provide more relevant results. One of the pivotal updates that took the SEO community by storm was the Google Pigeon algorithm, a significant algorithmic shift that aimed to revolutionize local search. In this article, we delve into the details […] The post Google Pigeon Algorithm Update: Impact, Purpose and Significance to Local SEO appeared first on Bertey.| Bertey
Last Updated on 3rd May 2024 A comprehensive technical SEO audit checklist that you can use to assess and improve the technical aspects of a website: 1. Crawlability and Indexing: Verify robots.txt file for proper directives. Ensure important pages are not blocked from indexing. Check the XML sitemap for accuracy and submit it to search […] The post Technical SEO Audit Checklist appeared first on Bertey.| Bertey
Last Updated on 2nd March 2024 Competitor Analysis Tools for Digital Marketing & SEO Strategy Competitor analysis tools play a pivotal role in helping marketing managers gain insights into their rivals’ strategies, identify opportunities, and refine their own approaches. In this comprehensive guide, we’ll explore 30 cutting-edge competitor analysis tools that empower marketing managers to […] The post 30 Powerful Competitor Analysis Tools appeared first on Bertey.| Bertey
Last Updated on 1st March 2024 Google, as the dominant search engine, constantly refines its algorithms to deliver more relevant and valuable search results to users. One of the significant elements in this continuous evolution is the introduction of Google Broad Core Updates. Marketing managers need to understand these updates to adapt their strategies and […] The post Google’s Broad Core Algorithm Update – A Comprehensive Guide appeared first on Bertey.| Bertey
Last Updated on 29th February 2024 Google Algorithm Updates: Signs You’ve Been Impacted and Strategies To Recover Google, the search engine giant, constantly refines its algorithms to enhance user experience and deliver more relevant search results. While these updates are intended to improve the overall quality of search results, they can have a significant impact […] The post How Do You Know If You’ve Been Affected By a Google Algorithm Update? appeared first on Bertey.| Bertey
Last Updated on 28th February 2024 Plan Your Smooth Website Migration with Our SEO Checklist Website migration is a complex process that involves moving a website from one domain, platform, or structure to another. While such transitions are often necessary for business growth or technical improvements, they can pose significant challenges to a website’s search […] The post Website Migration SEO Checklist: A Comprehensive Guide appeared first on Bertey.| Bertey
Last Updated on 1st March 2024 Sourcing Images For Your Website Quickly and Easily Visuals play a crucial role in attracting and engaging visitors to your website. While creating a visually appealing website is essential, not every website owner has the budget for high-quality images. Fortunately, there are numerous free and open-source image repositories that […] The post 30 Free and Open-Source Image Sources for Website Owners appeared first on Bertey.| Bertey
Last Updated on 25th February 2024 Google Venice Update and Its Impact on Local Search The Google Venice algorithm update, launched in 2012, marked a significant shift in Google’s approach to search results by placing a heightened emphasis on local relevance. This update was part of Google’s ongoing efforts to enhance user experience by delivering […] The post Google Venice Update 2012 appeared first on Bertey.| Bertey
Last Updated on 8th March 2024 Unveiling Google Hummingbird: A Deep Dive into the Algorithm Revolution Google has continuously strived to enhance its algorithms to provide more accurate and relevant results. One significant milestone in this journey was the introduction of the Google Hummingbird algorithm. Launched in 2013, Hummingbird marked a paradigm shift in how […] The post Google Hummingbird – Purpose, Release Dates, What it Meant for Search appeared first on Bertey.| Bertey
Last Updated on 26th February 2024 The Ultimate 2024 SEO Checklist: 50+ Essential Steps for Success The world of Search Engine Optimization (SEO) continues to evolve at a rapid pace. Staying ahead in the digital landscape requires a comprehensive approach that encompasses various aspects of SEO. In this article, we present the ultimate 2024 SEO […] The post SEO Checklist appeared first on Bertey.| Bertey
Last Updated on 5th June 2024 35 Creative Content Ideas for Recruitment Agencies In the competitive landscape of talent acquisition, recruitment agencies need to continually engage and captivate their audience through compelling content. From attracting top-tier candidates to providing valuable insights for hiring managers, a well-rounded content strategy is crucial. In this article, we’ll explore […] The post Content Ideas for Recruitment Agencies appeared first on Bertey.| Bertey
Last Updated on 26th February 2024 Ideas For a Successful Black Friday Digital Marketing Campaign Black Friday and Cyber Monday are the two biggest dates on the consumer calendar. In the States and Canada these two events need no explanation, with hoards of citizens calling in sick to take advantage of the shopping bonanza. However, […] The post Black Friday Digital Marketing Ideas appeared first on Bertey.| Bertey
Last Updated on 25th February 2024 Is Your Industry Boring? How to Develop Engaging Content It must be disheartening for marketers of dull industries to be told they should be publishing blog content. What can you write about floor tiles that is going to pique interest? But even writers of products and service industries that […] The post Content Ideas for Boring Industries appeared first on Bertey.| Bertey
Last Updated on 25th February 2024 Leveraging Storytelling to Grow Your Brand Through Content: Spinning a storyline through your brand marketing content is a growing trend in the digital sphere and an important part of the services of online pr agencies. Modern brands may be taking advantage of new technology to connect with their audience, […] The post Storytelling for Content Marketing & Branding appeared first on Bertey.| Bertey
Content marketing statistics, each accompanied by a concise summary and respective source to make the case for content in your strategy| Bertey