There is a big difference between social listening and social monitoring, although the two terms are often used interchangeably. Social listening is the process of tracking what is being said about your brand online, while social monitoring is the act of tracking specific keywords or topics across social media platforms. Social listening can help you […]| www.wai.uk
Search engine optimisation (SEO) is one of the internet marketing strategies businesses use to boost their online presence. The core purpose of this strategy is to improve your business’s website and make it visible to potential customers. It is an ever-changing practice that uses different algorithms to give websites a better experience in terms of […]| www.wai.uk
“A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well.” A good or bad brand is all in the human’s head; there is nothing such as bad in the world. It’s the counterattacks and their tendency which make it negative. The same […]| www.wai.uk
Have you ever wondered why your bounce rate is so high? You have amazing products and outstanding offers; plus, the content is phenomenal but still fails to retain your visitors. Why is that? Let us explain you with a simple example below. You might even think you have used great web design to develop your […]| www.wai.uk
A brand’s reputation is a precious asset that needs to be constantly maintained to gain success. Since exposure to the internet and digital media has made the market more competitive, gaining a solid position has become a nightmare for entrepreneurs. The internet has opened up brands for intense and detailed public analysis. Therefore, businesses must […]| www.wai.uk
Local SEO is an important part of any business’ marketing strategy. It helps businesses promote their products and services to local customers. It is a powerful tool that can help businesses grow their customer base and reach new markets. By optimising their website for local search engines, businesses can attract more local customers and improve […]| www.wai.uk
Strategic reputation management is the process of identifying, monitoring, and influencing the stakeholders that can impact your business’ reputation. One bad review can impact your business reputation negatively. You can lose customers, trust, and credibility. Protecting your business reputation is essential for maintaining a successful business. So, it’s important to have a strategic plan in […]| www.wai.uk
Your website acts as a gateway for your brand image. It strikes a virtual first impression that is needed to make when you are into the stream of a business. For example, if your nature of business is selling organic produce, having an aesthetic theme related to the genre will create an atmosphere that elevates […]| www.wai.uk
Have you ever considered that your trades business reputation is the most important asset you have? It can mean the difference between landing a big job or being passed over. That’s why it’s so important to manage your reputation effectively. Even before the internet, tradesmen built their businesses based on word-of-mouth recommendations and satisfied clients. […]| www.wai.uk
App Development - Here are 5 Things to Consider: What platform to use • What features to include • Budget • Target audience • Project timeline.| www.wai.uk