The quick and unexpected success of OLT Express airline in the domestic market (unfortunately it has just ended with a bunkruptcy of OLT ) forced LOT Polish Airlines, the flag carrier of Poland, to launch its first major image campaign in years. The airlines is awaiting the delivery of the brand new Boeing 787s – the so-called “Dreamliners” – and it […]| Adbuzzer Blog
Redd’s – the popular fruit-flavoured beer targeted to women in Poland – has just added a new limited edition cranberry flavour to boost sales during the crucial summer season. The newly-launched Redd’s Cranberry is the 4th compliment to the standard Redd’s range which consists of: Redd’s Apple, Redd’s Sun (tropical fruit) and Red’s Red (raspberry) – […]| Adbuzzer Blog
Last summer I described here in my blog how it happened that FoodCare’s Tiger Energy Drink evolved into Black Energy Drink. Almost a year passed and now we witness the first big budget, celebrity-endorsed campaign effort which is a clear attempt to boost the awareness of the new brand and win back the customers who remained loyal to Tiger […]| Adbuzzer Blog
In 2011, Plus – one of the major mobile networks in Poland – introduced a new advertising format for communicating its business offer. The campaign entitled Moda na Biznes [Business style] – which employs mostly TV ads and print advertising – parodies Dynasty, the notorious American prime-time soap opera of the 1980s which was also extremely popular […]| Adbuzzer Blog
OLT Express is a new Polish airline that was established in 2011 after a company called Amber Gold took over two airlines: OLT Jetair (operating mainly on local Polish routes) and Yes Airways (a charter airline) and merged them together to form one airline called OLT Express. Regarding the domestic market, OLT Express is the […]| Adbuzzer Blog
It is less than 2 months left before the biggest football event in Polish history begins on 8 June 2012 – the UEFA European Football Championship – all the major marketeers that are sponsors of the event or Polish National Football Team have already kicked off their main campaign efforts communicating their involvement with the event. A […]| Adbuzzer Blog
Tyskie – a light pilsner type of beer containing 5.6% alcohol by volume – is the most popular beer brand in Poland and a long time market share leader, but also an export brand which has won several prestigious awards in the brewing industry around the world. For a long time, Tyskie has been building an image […]| Adbuzzer Blog
Chuck Norris, the famous American actor and martial artist, is the latest international celebrity to join the roster of BZ WBK’s campaign stars – he follows in the footsteps of Antonio Banderas who headlined BZ WBK’s cash loan campaigns throughout 2011. BZ WBK is the 4th largest bank in Poland which gained notoriety by hiring famous foreign […]| Adbuzzer Blog
Crunchips is a very popular brand of potato chips in Poland – it is manufactured by Lorenz Snack-World, a German company which has some production facilities in Poland. The chips category in Poland has one strong leader which is the Lays brand with over 30% market share, and Crunchips comes as the second brand in the category, although the low-priced private […]| Adbuzzer Blog
Berlinki, a Polish brand of quality sausages, are continuing their successful advertising format of movie parodies which was kicked off last year with the sausage versions of Pulp Fiction and Gone …| Adbuzzer Blog
