Establishing a customer-centric culture at your company
A customer experience/voice of customer programme is essential for establishing a customer-centric culture at your company. Here's how to get it right.| Thematic
A customer experience/voice of customer programme is essential for establishing a customer-centric culture at your company. Here's how to get it right.| Thematic
Learn how to implement an effective customer service feedback loop to boost satisfaction and loyalty.| Thematic
Learn how to create a seamless customer feedback loop to improve satisfaction, drive innovation, and boost business growth.| Thematic
Learn how to build a user feedback loop that drives continuous improvement, boosts satisfaction, and improves your product.| Thematic
Learn how to take your unstructured qualitative data and turn it into insightful visualizations inside a useful dashboard.| Thematic
Discover effective VoC research methods and frameworks to enhance customer understanding and drive business growth.| Thematic
Learn to transform open-ended comments into structured insights, enrich with metadata, and activate actions for a full 360° customer view.| Thematic
Capture context and sentiment with open-ended survey prompts to drive actionable VoC insights and boost response rates.| Thematic
Compare the cost to build an AI feedback analytics platform vs. buying one. Includes examples, risks, and a TCO checklist.| Thematic
Learn how one retailer cut analysis time 70% with AI feedback tools—and see the framework that guided the buy decision.| Thematic
When “buy” is too rigid and “build” is too slow, learn how a hybrid build-partner model speeds Customer Feedback AI ROI. Plus grab our full guide.| Thematic
Check latency, pipelines, compliance, cost before building. Audit your infrastructure requirements in-house AI text analytics.| Thematic
Why you should choose open-ended comments, and conversations, over rating scales.| Thematic
Use one matrix to see where to build, buy or partner on AI feedback analytics—then dive into our six-layer stack for deeper ROI.| Thematic
Discover five strategic advantages only qualitative research offers—each tied to KPIs such as churn delta, upsell rate, and time-to-feature.| Thematic
Pinpoint what drives customer sentiment with ABSA. A 5-step guide to faster insights, explainability, and action.| Thematic
Transform open-text feedback into KPI-boosting insights that slash churn, speed product fixes, and impress executives with ROI.| Thematic
Explore how AI transforms qualitative data analysis, enhancing efficiency, scalability, and ethical considerations.| Thematic
Run a 5-day rapid qualitative analysis sprint. Works for CX, HR, education, and more—get insights fast without losing rigor.| Thematic
Learn how text analytics transforms unstructured data into actionable insights for enhanced customer experience.| Thematic
What is customer sentiment analysis? It determines how customers feel based on their language. Strong feelings lead to emotionally laden words.| Thematic
Learn how implementing feedback loops can refine your marketing strategy, leading to enhanced customer engagement and business growth.| Thematic
Explore top best practices for implementing a customer feedback loop to enhance satisfaction and drive continuous improvement.| Thematic
Discover how AI is revolutionizing customer insights, improving predictions, and enhancing decision-making for businesses.| Thematic
Discover top customer insights platforms that help businesses analyze data, improve engagement, and make smarter decisions.| Thematic
Discover how customer insights and analytics help businesses make data-driven decisions to improve marketing, sales, and retention.| Thematic
Learn how to leverage customer experience insights to enhance satisfaction, engagement, and loyalty.| Thematic
Discover which business scenarios you'd use Thematic versus Qualtrics. We compare setup, scalability, and insights to help you choose the best solution for your business.| Thematic
Discover the best Qualtrics alternatives for you. With so many choices, it can be confusing. Read our in-depth analysis of the top 10 alternatives.| Thematic
Why sentiment analysis of reviews matters to your organization, and what you need to do to get started with your own program.| Thematic
Everything you need to know about using AI-powered sentiment analysis in your business for fast and accurate sentiment analysis.| Thematic
Explore how customer sentiment analysis works and the steps and strategies you need to follow to get started.| Thematic
Are you getting the most out of collecting and analyzing your customer feedback? How can you ensure your feedback will transfer to solid actionable insights that make a difference to your business?| Thematic
Four students and several algorithms attempted to make sense of responses to open-ended questions in an NPS survey. How well did they do?| Thematic
Discover how to take your Qualtrics customer data to the next level using the power of Thematic's text analytics and PowerBI's useful dashboarding. Start generating rich insights today.| Thematic
What’s the difference between Power BI and Tableau, and which is best for you? We've analyzed over 2,300 reviews. Visit now to discover who comes out on top.| Thematic
Many companies collect vast amounts of raw customer data, but don’t know how best to use it! Here's how to turn your feedback into actionable insights.| Thematic
Become a qualitative theming pro! Creating a perfect code frame is hard, but thematic analysis software makes the process much easier.| Thematic
The top traditional and AI sentiment analysis tools that are shaping the way we analyze text.| Thematic
A Chattermill competitor could help your business achieve its goals better and faster – while putting the voice of the customer at the heart of everything| Thematic
When you’ve got big data, you need the right analytics tools to make sense of it! We’ve pulled together this list of the best text analytics software platforms to help you decide on the right provider for your company.| Thematic
Feedback analysis is a deceivingly hard problem to solve, and very few solutions are truly great. In this guide, we’ll help you differentiate those who over-promise from those who actually deliver.| Thematic
Step-by-step guide describing the process of customer feedback analysis. Learn how to analyze your feedback, and how to act on findings for real change. Includes free template.| Thematic
Having a VoC programme is not just listening to customers and monitoring performance. A mature programme enables you to continuously improve, driving business performance in return. So how do you move up the maturity curve?| Thematic
A Voice of Customer (VoC) program is a systematic way to gather, analyze, and act on customer feedback. It helps you capture customers’ requirements.| Thematic
An essential part of product development, product validation utilizes feedback analysis to eliminate dead ends and false starts. Here’s what you need to know.| Thematic
A focus on customer acquisition often overshadows the vital task of retention. A shocking 66% of consumers end relationships with companies due to poor customer service. This highlights a disconnect: Customers crave positive experiences, yet businesses sometimes must listen proactively. The consequence? Churn – lost revenue, tarnished reputation, and wasted effort.| Thematic
Easily access and analyse feedback data by asking questions and receiving narrative answers. Get what you need from feedback data, instantly!| Thematic
Find useful insights by analyzing open-ended survey questions (or free-text responses to Net Promoter Score questions) by coding them. Learn how here.| Thematic
If you’ve ever stared at an Excel sheet filled with thousands of rows of survey data and not known what to do, you’re not alone. Use this post as a guide to lead the way to execute best practice survey analysis.| Thematic
Atlassian's Mick Stapleton shares his story of the enrichment and automation of the Atlassian customer experience, and how Thematic made it possible.| Thematic
Emotional analysis of customer feedback is only valuable if it can also teach us how to provide a positive emotional experience to our customers.| Thematic
What steps can you take to measure the ROI of Customer Experience improvements? identifying the challenges to ROI reporting will make it easier to consistently report on the impact of CX projects. Whatever the context.| Thematic
Our quick guide providing you 3 unique methods to help you measure the accuracy of feedback analysis solutions to ensure the analysis is reliable.| Thematic
In this article, we explain how to evaluate the accuracy of coding survey responses.| Thematic
When my kids' school sent me a survey with 15 open-ended questions, I volunteered to help them analyze the data. I was curious what other parents said, but I also wanted to test ChatGPT on this feedback. In this blog post, I’ll share my approach and the prompts used| Thematic
With AI-driven thematic analysis software, you can generate actionable insights effortlessly. Here’s what you need to know about this method of data analysis tool.| Thematic
Qualitative data analysis is a process of structuring & interpreting data to understand what it represents. Learn the qualitative analysis process in 5 steps.| Thematic
Knowing how happy your customers are is essential for every business. So how do you make it measurable? We show you how in this easy guide.| Thematic
Many people don’t know what Natural Language Processing is. And yet, we use this fascinating tech every day without noticing. Here are 8 easy examples.| Thematic
5 Text Analytics Methods: Including what is text analytics? Are you receiving more feedback than you could ever read, let alone summarize? How is it done?| Thematic
AI text analytics is a game-changer with 175 Zettabytes of data predicted to be generated by 2025. AI text analysis tools help turn this overwhelming data into valuable insights.| Thematic
A starting guide for coding qualitative data manually and automatically. Learn to build a coding frame and find significant themes in your data!| Thematic
Discover how thematic analysis outperforms sentiment analysis in uncovering hidden trends, delivering actionable insights, and adapting to evolving customer feedback. Learn how to leverage both methods for comprehensive customer understanding.| Thematic
Analyzing customer feedback shouldn’t be time consuming. Review analysis involves using AI to condense raw text feedback into trends, themes & actionable insights.| Thematic
Understanding how to use both qualitative and quantitative data can help you make better decisions and gain deeper insights. Here's what you need to know.| Thematic
How to use conversational analytics to transform customer interactions into business insights to improve experiences and decision making.| Thematic
Unlock hidden insights from your qualitative data with this in-depth guide to thematic analysis.| Thematic
Thematic analysis is a powerful tool for understanding the 'why' behind what people say and do. Discover the top 10 advantages and challenges, and how AI can help overcome these obstacles.| Thematic
Uncover the differences between content analysis and thematic analysis, learn which method is right for your research, and discover powerful tools to streamline your analysis.| Thematic
Interesting stats reveal the true cost of bad CX. Learn how to improve customer satisfaction with AI.| Thematic
Learn how to transform your VOC program into a powerful engine for growth and customer satisfaction.| Thematic
Uncover the hidden "pebbles" eroding your customer experience. Learn how to use customer feedback and analytics to identify and remove friction points, boost loyalty, and engineer effortless experiences. Discover 7 strategies for proactive CX improvement.| Thematic
A full guide to help you build your own customer feedback analysis solution using Large Language Models and Generative AI.| Thematic
Customer Experience Analytics (CXA) is key to understanding why customers buy or churn. This guide will help you use your use customer data to get insights and understanding to drive better business decisions and improve revenue.| Thematic
Feedback loops help businesses to understand their customers' needs better and make informed decisions to improve customer experience. Here's a quick breakdown.| Thematic
Discover the best way to collect, analyze and share product feedback, so that you and your product team can make customer-driven decisions.| Thematic
