Automated Billing Streamlines Operations for Token Creative - Demand Gen Report
With Ignition, Token Creative was able to eliminate separate documents or manual data entry and collected payments automatically| Demand Gen Report
Is lead nurturing still relevant in a world of intent data, artificial intelligence (AI) everywhere and highly personalized ABM campaigns? The simple answer is “yes.” But it’s undeniably becoming more challenging. Budget pressures, longer sales cycles and more complex customer journeys are turning up the heat on B2B marketing teams everywhere. Yet some are still […] The post Mind the Lead Nurture Gap: New Strategies for B2B Marketing Success appeared first on Demand Gen Report.| Demand Gen Report
With Ignition, Token Creative was able to eliminate separate documents or manual data entry and collected payments automatically| Demand Gen Report
As part of its Fall Spotlight product showcase at INBOUND, HubSpot today has unveiled updates to Sales Hub and the all-new artificial intelligence (AI)-powered CPQ for Commerce Hub to help reps leverage the benefits of the hybrid human-AI sales team. The new AI features, all in beta, are focused on eliminating tedious, manual work and let […] The post HubSpot Offering New AI Features Marketing, Sales and Commerce Hubs appeared first on Demand Gen Report.| Demand Gen Report
Marketing is at the forefront of a transformation being driven by artificial intelligence (AI). AI implementation is transformational at scale, but it is not uniform. To gain an understanding of the integration of AI in marketing processes, Outcomes Rocket surveyed more than 1,000 marketers across various functions and company sizes. The results provided a clear […] The post AI Continued Adoption by Marketers: Outcomes Rocket’s Saul Marquez Discuss Survey Results appeared first on Demand ...| Demand Gen Report
Olto has raised $5.1 million in pre-seed funding for their artificial intelligence (AI) demo engineer targeted for the B2B industry.| Demand Gen Report
Enterprise respondents report deploying AI across a broader range of R&D and GTM functions compared to their growth-stage peers.| Demand Gen Report
CaptivateIQ has launched the next generation of its platform that combines incentive compensation management with sales planning capabilities into one, artificial intelligence (AI)-infused workspace. With the announcement, CaptivateIQ helps both operations and compensation teams keep up with the rapid pace of change by introducing new capacity planning, quota management and predictive modeling capabilities to its […] The post CaptivateIQ Unifies Sales Planning, Incentive Compensation appear...| Demand Gen Report
StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side platform to launch a Snowflake Cortex-powered Snowflake Native App within the Snowflake ecosystem, turning complex data preparation into a streamlined workflow that any marketer can use. Company officials promoted the launch as a significant leap forward for enterprise advertisers […] The post StackAdapt Unveils App Designed for First-Party Data appeared first on Demand...| Demand Gen Report
The evolving landscape of sales leadership has ushered in a new era— one where the chief sales officer (CSO) is no longer defined solely by their ability to drive numbers, but by their capacity to inspire, develop, and lead people. Gartner research highlights a critical mandate for CSOs: mastering people leadership to unlock the full […] The post Unlocking Sales Success: Why People Leadership is the CSO’s Secret Weapon appeared first on Demand Gen Report.| Demand Gen Report
Account-based marketing (ABM) once operated like a skilled craftsman’s workshop. Marketers carefully selected their tools, meticulously researched each target account, and hand-crafted personalized campaigns one by one. Artificial intelligence (AI) is changing this dynamic as it enables ABM practitioners to maintain the same level of precision while dramatically expanding their capacity to engage multiple accounts […] The post Shape the Future of ABM: Participate in the 2025 Survey appear...| Demand Gen Report
The dealership partnered with Zuant 3D, a company that constructs replicas of any space in the digital realm.| Demand Gen Report
Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.| Demand Gen Report
“As sales organizations strive to retain and grow their customer base, they must address the value gap,” said Gartner's Daniel Hawkyard| Demand Gen Report
Maserati Ascot Matterport Zuant 3D | Demand Gen Report
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first| Demand Gen Report
As businesses strive to forge meaningful connections with their clients, the art of engaging dialogue has emerged as a potent tool. Conversational marketing, once a niche approach, has now become a cornerstone of successful B2B strategies, as 83% of customers said they would be more loyal to a brand that offers a chatbot for menial tasks.| Demand Gen Report
ServiceNow and Xactly are collaborating to provide the sales industry enhanced visibility into Sales Performance Management.| Demand Gen Report
Company officials see this integration making a major shift in how buyers engage with premium proprietary placements.| Demand Gen Report
Partnering with Brandmovers, NABCO executes 15–20 promotions annually, driving significant ROI and fostering stronger customer engagement.| Demand Gen Report
A single Sugar sales-i campaign generated over $183,000 in additional sales for consumables for UK-based Chassis Cab.| Demand Gen Report
Xactly Design is being offered with two new platform-enabled solutions: Xactly Reporting and Xactly Extend’s Builder| Demand Gen Report
Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining a significant amount of mind| Demand Gen Report
B2B social trends content marketing featured Oktopost social media | Demand Gen Report
Tiga.ai, a provider of artificial intelligence (AI) for B2B sales, launched a new AI platform for go-to-market (GTM) teams. Founded by former Eloqua and| Demand Gen Report
Since 2019, the B2B Sales & Marketing Exchange (#B2BSMX) brought together thousands of B2B practitioners looking to level up their approaches in all| Demand Gen Report
The B2B Marketing Exchange, an event series produced by Demand Gen Report, announced Neil Patel, Co-founder of NP Digital and best-selling author, as a| Demand Gen Report
