Salesforce Releases Newest Version of Agentforce - Demand Gen Report
Agentforce 360 now features a new conversational builder, hybrid reasoning for greater control and accuracy, and voice capabilities.| Demand Gen Report
Artificial intelligence (AI) is becoming a major factor in search. Not only has Google introduced AI Overviews, which summarize results at the top of the screen, AI engines like ChatGPT and Perplexity are taking a share of searches away from Google, and present search results in an entirely different way. ChatGPT in particular has grown […] The post B2B Marketers Need to Know AEO – Answer Engine Optimization appeared first on Demand Gen Report.| Demand Gen Report
Artificial intelligence (AI) is completely reshaping the way B2B marketers understand customers, design workflows, and drive growth. Yet most B2B Marketing teams are still experimenting with just the basics (chatbots or copywriting assistance) without building an AI-Native mindset and workflows that unlock real competitive advantage. On Oct. 28, 10 Tactical Steps to Become an AI-Native […] The post SPS25: New Session Added Focused for B2B Marketers Using AI appeared first on Demand Gen Report.| Demand Gen Report
Digitalzone is now offering DZ One, the industry’s first Agentic AI demand gen platform that’s entirely free. Digitalzone’s approach to artificial intelligence (AI) isn’t about chasing hype— it’s about solving problems marketers have been voicing for years: wasted spend, rejected leads, disconnected data, and time lost stitching together vendors, according to company officials. DZ One’s […] The post Digitalzone Launches Free Agentic AI Co-Worker for B2B Demand Gen appeared f...| Demand Gen Report
At their annual conference this week, Gong rolled out new product innovations built to unify and orchestrate essential go-to-market workloads across the entire revenue organization. Built into the Gong Revenue AI Operating System (OS), these capabilities are designed to help teams win more deals with greater intelligence, automation, and visibility. The new products are designed to […] The post Gong Unveils New AI Innovations to Help Rev Teams appeared first on Demand Gen Report.| Demand Gen Report
Most webinars about “planning” will hand you another template. Another funnel. Another marketing acronym. This is not the webinar Josh Baez of NetLine will be offering during the 12th Annual Strategy & Planning Series (SPS) (#SPS25) set for Oct. 27. Titled Strategy Happens in the Margins: The Quiet Return of Curiosity, Chaos, and the Joy […] The post SPS25: How to Make Space for Your Boldest B2B Marketing Ideas appeared first on Demand Gen Report.| Demand Gen Report
B2B marketers face mounting pressure to demonstrate clear revenue impact for the content they produce as the old playbook of chasing metrics like clicks and downloads is no longer enough. Today, success is measured by tangible business outcomes, forcing a shift toward strategies that prove content’s direct contribution to pipeline and sales. PathFactory recently released […] The post How to Prove Content ROI in the AI Era: An Interview with PathFactory’s Katie Jones appeared first on De...| Demand Gen Report
Lemlist, a leading sales engagement platform has acquired artificial intelligence (AI) platform Claap, aimed at transforming every sales conversation into actionable insights and context-aware AI agents. With the self-funded acquisition, international scaleup lemlist will now provide sales teams with AI-generated actionable insights based on recorded conversations with prospects, making the sales process “smarter” and more […] The post Sales Engagement Platform lemlist Acquires AI Platf...| Demand Gen Report
Artificial intelligence (AI) is rewriting the marketing flight manual, opening up a universe of new possibilities for efficiency and personalization. But with every launch comes turbulence: shrinking click-through rates, growing data privacy concerns, and the rise of AI-generated search results are becoming increasingly common hurdles. To stay in orbit, B2B marketers need a content strategy […] The post SPS25: Tools and Tips Content in the Age of AI appeared first on Demand Gen Report.| Demand Gen Report
Branch has released its State of App Growth report that show companies struggling to have a fully unified view of their app marketing performance across multiple channels as well as their ability to accurately attribute app installs. Only 8% of marketers report having a fully unified view of app performance across channels, while the majority are […] The post Branch Report Details State of Mobile Marketing appeared first on Demand Gen Report.| Demand Gen Report
Agentforce 360 now features a new conversational builder, hybrid reasoning for greater control and accuracy, and voice capabilities.| Demand Gen Report
Rob Tarkoff will assume the role from co-founder Doug Winter, who has led Seismic since its founding more than 15 years ago.| Demand Gen Report
The future of RevOps is not just automated—it’s autonomous, strategic, and powered by AI agents ready to redefine what’s possible.| Demand Gen Report
Alignment is a competitive advantage and the key to building faster, smarter, and more customer-centric go-to-market motions.| Demand Gen Report
While established players continue to lead, significant growth from smaller and mid-sized agencies signal a highly-competitive future.| Demand Gen Report
With Ignition, Token Creative was able to eliminate separate documents or manual data entry and collected payments automatically| Demand Gen Report
Olto has raised $5.1 million in pre-seed funding for their artificial intelligence (AI) demo engineer targeted for the B2B industry.| Demand Gen Report
Enterprise respondents report deploying AI across a broader range of R&D and GTM functions compared to their growth-stage peers.| Demand Gen Report
The dealership partnered with Zuant 3D, a company that constructs replicas of any space in the digital realm.| Demand Gen Report
Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.| Demand Gen Report
“As sales organizations strive to retain and grow their customer base, they must address the value gap,” said Gartner's Daniel Hawkyard| Demand Gen Report
Maserati Ascot Matterport Zuant 3D | Demand Gen Report
ServiceNow and Xactly are collaborating to provide the sales industry enhanced visibility into Sales Performance Management.| Demand Gen Report
Company officials see this integration making a major shift in how buyers engage with premium proprietary placements.| Demand Gen Report
Partnering with Brandmovers, NABCO executes 15–20 promotions annually, driving significant ROI and fostering stronger customer engagement.| Demand Gen Report
A single Sugar sales-i campaign generated over $183,000 in additional sales for consumables for UK-based Chassis Cab.| Demand Gen Report
Xactly Design is being offered with two new platform-enabled solutions: Xactly Reporting and Xactly Extend’s Builder| Demand Gen Report
Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining a significant amount of mind| Demand Gen Report
B2B social trends content marketing featured Oktopost social media | Demand Gen Report
Tiga.ai, a provider of artificial intelligence (AI) for B2B sales, launched a new AI platform for go-to-market (GTM) teams. Founded by former Eloqua and| Demand Gen Report
