Brick Marketing has rolled out three artificial intelligence (AI)-based B2B marketing services designed to help businesses stay ahead in the fast-moving digital landscape. These new services— AI Marketing Solutions, AI SEO (GEO) Search Optimization, and AI Agents for Marketing— leverage AI to enhance strategy, efficiency, and measurable growth while seamlessly integrating with the company’s proven […] The post Brick Launches New AI Marketing Services appeared first on Demand Gen Report.| Demand Gen Report
Marketers want more consented ID coverage to power greater addressability. But to do that, they need a cost-conscious commercial model that utilizes only the strongest linkages across multiple providers, with no duplication. Bringing together the best in data, technology, and governance, Hightouch is partnering with Narrative I/O to empower marketers and media networks to assemble […] The post Hightouch, Narrative Now Offering Multi-Vendor Identity Resolution and Activation appeared first o...| Demand Gen Report
In the ever-evolving world of marketing, artificial intelligence (AI) is emerging as a game-changer. But what does this mean for the marketers who use it? The Jasper report titled The State of AI in Marketing 2025 details how AI platforms are designed to enhance human creativity by taking on time-consuming tasks like content generation and data […] The post Transforming Marketing Creativity and Strategy with AI: A Q&A with Jasper’s Esther Chung appeared first on Demand Gen Report.| Demand Gen Report
External IT spending is expected to approach $5 trillion for the first time, according to the findings of HG Insights’ IT Spend Report: The Ultimate 2025 B2B Market Forecast. Companies have been prioritizing investments in IT in recent years to ride out increasingly challenging market conditions. Despite intensifying global economic volatility, unrest, and fluctuating trade […] The post New IT Spend Report for the 2025 B2B Market appeared first on Demand Gen Report.| Demand Gen Report
6sense has introduced a new a reimagined product that delivers on truly personalized outreach at scale without the manual work. AI Email is an evolution of 6sense’s Conversational Email to help marketing teams create and accelerate pipeline. Powered by intelligent, persona-driven agents, AI Email delivers end-to-end efficiency across the entire email lifecycle: writing, sending, following up, […] The post 6sense Launches AI Email Agents, Names Chris Ball as New CEO appeared first on Dema...| Demand Gen Report
pharosIQ is expanding its atlasIQ capabilities to provide B2B marketers with unmatched visibility into buyers worldwide. With atlasIQ, marketers can now identify and engage technology and services buyers with better precision across industries, regions, and cohorts based on engagement activity down to the contact level and the specific content fueling their purchase decisions. atlasIQ, powered […] The post atlasIQ Expanded for B2B Marketers appeared first on Demand Gen Report.| Demand Gen Report
As marketers plan for 2026, they are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence (AI) tools. For the 12th Annual Strategy & Planning Series (SPS) slated for the last week of October, we are not feeding prompts into ChatGPT, but posing them to leading […] The post Strategy & Planning Series to Focus on B2B, AI Trends for 2026 and Beyond appeared first on Demand Gen Report.| Demand Gen Report
Adverity latest study revealed 45% of the data marketers use to make business decisions is incomplete, inaccurate, or out of date. And 43% of CMOs believe less than half of their marketing data can be trusted. Fixing the Foundation: The State of Marketing Data Quality 2025 survey found this lack of confidence is not confined […] The post Report Finds Nearly Half of Marketing Data is Inaccurate appeared first on Demand Gen Report.| Demand Gen Report
The future of RevOps is not just automated—it’s autonomous, strategic, and powered by AI agents ready to redefine what’s possible.| Demand Gen Report
Artificial intelligence (AI) is everywhere in B2B marketing conversations, but when it comes to account-based marketing (ABM), what’s actually delivering results—and what’s just noise? That is the subject of our next webinar, sponsored by Demandbase, titled AI Meets ABM: What’s Actually Working vs. What’s Hype on Sept. 24 at 2 p.m. In this webinar, join […] The post AI Meets ABM: What’s Actually Working vs. What’s Hype Webinar set for Sept. 24 appeared first on Demand Gen Report.| Demand Gen Report
Alignment is a competitive advantage and the key to building faster, smarter, and more customer-centric go-to-market motions.| Demand Gen Report
While established players continue to lead, significant growth from smaller and mid-sized agencies signal a highly-competitive future.| Demand Gen Report
With Ignition, Token Creative was able to eliminate separate documents or manual data entry and collected payments automatically| Demand Gen Report
Olto has raised $5.1 million in pre-seed funding for their artificial intelligence (AI) demo engineer targeted for the B2B industry.| Demand Gen Report
Enterprise respondents report deploying AI across a broader range of R&D and GTM functions compared to their growth-stage peers.| Demand Gen Report
The dealership partnered with Zuant 3D, a company that constructs replicas of any space in the digital realm.| Demand Gen Report
Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.| Demand Gen Report
“As sales organizations strive to retain and grow their customer base, they must address the value gap,” said Gartner's Daniel Hawkyard| Demand Gen Report
Maserati Ascot Matterport Zuant 3D | Demand Gen Report
As businesses strive to forge meaningful connections with their clients, the art of engaging dialogue has emerged as a potent tool. Conversational marketing, once a niche approach, has now become a cornerstone of successful B2B strategies, as 83% of customers said they would be more loyal to a brand that offers a chatbot for menial tasks.| Demand Gen Report
ServiceNow and Xactly are collaborating to provide the sales industry enhanced visibility into Sales Performance Management.| Demand Gen Report
Company officials see this integration making a major shift in how buyers engage with premium proprietary placements.| Demand Gen Report
Partnering with Brandmovers, NABCO executes 15–20 promotions annually, driving significant ROI and fostering stronger customer engagement.| Demand Gen Report
A single Sugar sales-i campaign generated over $183,000 in additional sales for consumables for UK-based Chassis Cab.| Demand Gen Report
Xactly Design is being offered with two new platform-enabled solutions: Xactly Reporting and Xactly Extend’s Builder| Demand Gen Report
Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining a significant amount of mind| Demand Gen Report
B2B social trends content marketing featured Oktopost social media | Demand Gen Report
Tiga.ai, a provider of artificial intelligence (AI) for B2B sales, launched a new AI platform for go-to-market (GTM) teams. Founded by former Eloqua and| Demand Gen Report
Since 2019, the B2B Sales & Marketing Exchange (#B2BSMX) brought together thousands of B2B practitioners looking to level up their approaches in all| Demand Gen Report
The B2B Marketing Exchange, an event series produced by Demand Gen Report, announced Neil Patel, Co-founder of NP Digital and best-selling author, as a| Demand Gen Report