The University of Maryland, Baltimore (UMB) is the state’s public health, law, and human services university devoted to excellence in professional and graduate education, research, patient care, and public service.| www.umaryland.edu
The Office of Communications and Public Affairs leads integrated marketing and communications efforts across the University — internally and externally. We work to ensure a consistent, compelling brand that supports every initiative, campaign, and conversation. Whether you’re promoting a program, launching an event, or advancing a department’s goals, we help amplify your message. Our work strengthens visibility, drives engagement, supports advocacy, and enhances fundraising efforts — ...| www.umaryland.edu
When creating messaging for marketing, especially when developing a monthly marketing matrix, CPA suggests following these tenets as they relate to The Marketing Rule of 7. | www.umaryland.edu
