Our benchmark study tracks the evolution of the pay and free TV, streaming, internet, and mobile environment, including MVPDs, vMVPDs, SVODs, AVOD, FAST, OTA, and 5G.| Horowitz Research
Think Tank for Inclusion and Equity (TTIE) and Horowitz Research – have teamed up to release the fifth "Behind the Scenes: The State of Inclusion & Equity in TV Writing" Report. This study examines the working conditions, career trajectories, and creative experiences of all television writers, with particular focus on those from historically excluded communities, including BIPOC, LGBTQIA+, Disabled, and women writers.| Horowitz Research
A leading global retailer needed to understand how to better serve consumers with disabilities and their caregivers. The goal was to identify existing product gaps and understand these consumers' specific needs and pain points related to their disabilities.| Horowitz Research
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Horowitz Research is a premier consumer insights and market research agency with an expertise in multicultural, media, and millennial research.| Horowitz Research
Culture is always changing, evolving, and morphing, as our communities have new experiences and are exposed to new ideas and new ‘inputs’ of information. Companies need partners, especially consumer insights folks and creatives, who ‘get it’ – people who live, breathe, and represent the communities they aim to target – in order to really connect in the most meaningful of ways.| Horowitz Research
As NFL season dominates screens across the U.S., many fans are doing more than just watching, they’re actively shaping the game-day experience. From shopping in real time to engaging across multiple platforms, today’s NFL audience is blending technology and interactivity to redefine what it means to be a fan.| Horowitz Research
Attracting audiences to live content beyond sports is a challenge in today’s media ecosystem. A recent Horowitz study suggests that, especially for younger audiences, interactivity may be key to driving them to live TV and delivering higher levels of advertising engagement.| Horowitz Research
The majority (85%) of American consumers watch at least some live TV content, according to Horowitz’s latest annual report, State of Media, Entertainment & Tech: Viewing Behaviors 2025. While older viewers (91% of 50+ year-olds) tend to be more likely to watch live TV, most younger viewers (78% of 18-34 year-olds and 81% of consumers ages 35-49) report doing so as well.| Horowitz Research
As smart devices and digital services become more prevalent in American homes, two-thirds (66%) of consumers indicate they would likely switch to a bundle from one provider for not only streaming TV services but also home security, fitness, smart home, music, and other subscription services, according to Horowitz’s latest annual report, State of Media, Entertainment & Tech: Subscriptions 2025.| Horowitz Research
An overwhelming 91% of combined homeowners polled in California, Texas and Florida worry about the impacts of extreme weather, rising energy costs and power grid instability, and majorities are interested in power backup solutions and reducing grid reliance, according to a new Horowitz Research survey.| Horowitz Research
Growing up, I understood allyship as respect and empathy. Over time, I realized it also means advocacy, accountability, and showing up consistently. In previous pieces, I have talked about how allyship must extend beyond Pride Month. This year, I’m turning my attention to the impact of true LGBTQIA+ representation.| Horowitz Research
We produce a FOCUS Black edition of each general market study. FOCUS Black reports can be purchased á la carte or as part of an Insights Partnership.| Horowitz Research
The evolution of free, ad-supported TV (FAST) channels was one of the key topics during the panel, Revolution or Evolution: What's Really Happening in the Streaming Space? at Horowitz’s Cultural Insights Forum, held at the Telemundo Center in Miami last November. Panelists addressed the state of the streaming industry, including what the future holds, multichannel bundles and key players; challenges in the pursuit of audiences, engagement, and advertising revenue; and how to win over divers...| Horowitz Research
Horowitz Research is excited to announce that early bird registration is officially open for the Cultural Insights Forum. The forum will be held at Telemundo Center in Miami, as part of an exclusive partnership with the conference’s Platinum Venue Sponsor, NBCUniversal Telemundo Enterprises, on November 14, 2024.| Horowitz Research
SYNDICATED RESEARCH: AVAILABLE AS PACKAGES OR À LA CARTE Contact Us for More Info & Pricing Become a Horowitz Insights Partner and gain access to the most comprehensive content and consulting available on the state of the evolving media ecosystem, how consumers interact with content and brands, and how culture and identity impact media consumption […]| Horowitz Research
SYNDICATED RESEARCH BECOME A HOROWITZ INSIGHTS PARTNER Becoming an Insights Partner is like adding Horowitz consultants and analysts to your research and insights team. Become a Horowitz Insights Partner and gain access to the most comprehensive studies and consulting available on the state of the evolving media ecosystem, how consumers interact with content and brands, and how […]| Horowitz Research
FOCUS Generation Next provides a comprehensive look at Gen Z, their relationships and behaviors around video content (long form, user generated, eSports, etc.), entertainment (including gaming), relationships with brands, and what brands need to consider when looking to engage these politically aware digital natives.| Horowitz Research
