The majority (85%) of American consumers watch at least some live TV content, according to Horowitz’s latest annual report, State of Media, Entertainment & Tech: Viewing Behaviors 2025. While older viewers (91% of 50+ year-olds) tend to be more likely to watch live TV, most younger viewers (78% of 18-34 year-olds and 81% of consumers ages 35-49) report doing so as well.| Horowitz Research
As smart devices and digital services become more prevalent in American homes, two-thirds (66%) of consumers indicate they would likely switch to a bundle from one provider for not only streaming TV services but also home security, fitness, smart home, music, and other subscription services, according to Horowitz’s latest annual report, State of Media, Entertainment & Tech: Subscriptions 2025.| Horowitz Research
An overwhelming 91% of combined homeowners polled in California, Texas and Florida worry about the impacts of extreme weather, rising energy costs and power grid instability, and majorities are interested in power backup solutions and reducing grid reliance, according to a new Horowitz Research survey.| Horowitz Research
Growing up, I understood allyship as respect and empathy. Over time, I realized it also means advocacy, accountability, and showing up consistently. In previous pieces, I have talked about how allyship must extend beyond Pride Month. This year, I’m turning my attention to the impact of true LGBTQIA+ representation.| Horowitz Research
Nearly 2 in 3 (64%) consumers with smart homes agree that having smart devices has vastly improved their quality of life, according to the recent annual report, State of Media, Entertainment & Tech: Subscriptions 2025. Another 6 in 10 (60%) smart device owners look forward to adding even more smart devices in the near future. In addition, having smart devices has allowed more than half (53%) of smart homes to save money in the long run.| Horowitz Research
EcoFlow, an emerging leader in the market for portable power products, solar technology, and smart home energy solutions, has partnered with Horowitz Research, a Division of M/A/R/C Research and leading consumer market research firm in the consumer home services and technologies space, to take a pulse of consumer sentiment towards solar battery systems.| Horowitz Research
Social media is a powerful platform for young Black American consumers to stay connected to media and entertainment, news on current events, and their favorite brands. According to Horowitz’s annual report, FOCUS Generation Next, 3 in 4 (75%) Black Gen Z consumers use social media apps every day or almost every day, with YouTube, TikTok, and Instagram being their top-used platforms.| Horowitz Research
Nearly half (48%) of American homes have at least one smart home device, according to Horowitz’s latest annual report, State of Media, Entertainment & Tech: Subscriptions 2025. Beyond the 7 in 10 smart homes that have smart TVs, the top smart home devices include home security cameras (66%), sound systems (57%), doorbells/door cams (52%), and lightbulbs/light fixtures (35%).| Horowitz Research
Our benchmark study tracks the evolution of the pay and free TV, streaming, internet, and mobile environment, including MVPDs, vMVPDs, SVODs, AVOD, FAST, OTA, and 5G.| Horowitz Research
Mobile providers like T-Mobile, AT&T, and Verizon have been aggressively rolling out 5G home internet (also known as FWA, or fixed wireless access) in more U.S. markets over the past year. Penetration of the service has now reached 12%, and more than half (56%) of non-FWA subscribers are likely to consider the service when it becomes available in their area, according to Horowitz’s latest annual report, State of Media, Entertainment & Tech: Subscriptions 2025.| Horowitz Research
The saying goes, “Your pet is your best friend for part of your life, but you are their best friend for their entire life.” This simple truth encapsulates the deep bond many of us feel with our pets, and for Gen Z this connection runs deep – it’s a lifestyle, a priority, and in many ways, a reflection of who we are.| Horowitz Research
We produce a FOCUS Black edition of each general market study. FOCUS Black reports can be purchased á la carte or as part of an Insights Partnership.| Horowitz Research
The evolution of free, ad-supported TV (FAST) channels was one of the key topics during the panel, Revolution or Evolution: What's Really Happening in the Streaming Space? at Horowitz’s Cultural Insights Forum, held at the Telemundo Center in Miami last November. Panelists addressed the state of the streaming industry, including what the future holds, multichannel bundles and key players; challenges in the pursuit of audiences, engagement, and advertising revenue; and how to win over divers...| Horowitz Research
Having access to Asian-language and international content is an important consideration when making subscription decisions among Asian American homes, Horowitz’s latest annual report, FOCUS Asian Volume I: Subscriptions 2024, finds.| Horowitz Research
Horowitz Research is excited to announce that early bird registration is officially open for the Cultural Insights Forum. The forum will be held at Telemundo Center in Miami, as part of an exclusive partnership with the conference’s Platinum Venue Sponsor, NBCUniversal Telemundo Enterprises, on November 14, 2024.| Horowitz Research
SYNDICATED RESEARCH: AVAILABLE AS PACKAGES OR À LA CARTE Contact Us for More Info & Pricing Become a Horowitz Insights Partner and gain access to the most comprehensive content and consulting available on the state of the evolving media ecosystem, how consumers interact with content and brands, and how culture and identity impact media consumption […]| Horowitz Research
SYNDICATED RESEARCH BECOME A HOROWITZ INSIGHTS PARTNER Becoming an Insights Partner is like adding Horowitz consultants and analysts to your research and insights team. Become a Horowitz Insights Partner and gain access to the most comprehensive studies and consulting available on the state of the evolving media ecosystem, how consumers interact with content and brands, and how […]| Horowitz Research
In the ever-changing landscape of sociopolitical views, the past two years have brought about some notable shifts in what young people consider important. As we take note of these changes, it becomes clear that Generation Z is redefining its priorities and values in significant ways.| Horowitz Research
The availability of culturally relevant content plays a major role in which platforms and services Black TV content viewers decide to use, according to Horowitz Research’s new annual report, FOCUS Black Volume I: Subscriptions 2024.| Horowitz Research
Growing up, I was taught the importance of treating everyone with respect, love, and compassion. These values have guided me throughout my life, especially as I developed relationships with family, friends, and colleagues who identify as part of the LGBTQIA+ community. LGBTQIA+ individuals represent 1 in 5 (21%) younger American adults (18-34 years old), according to the State of Media, Entertainment, and Tech: Viewing Behaviors 2024 report.| Horowitz Research
Horowitz Research is excited to announce the return of the Cultural Insights Forum, the industry’s most robust research- and strategy-driven conference. The Forum will be hosted on November 14, 2024, at Telemundo Center in Miami as part of an exclusive partnership with NBCUniversal Telemundo Enterprises, the conference’s Platinum Venue Sponsor.| Horowitz Research
FOCUS Generation Next provides a comprehensive look at Gen Z, their relationships and behaviors around video content (long form, user generated, eSports, etc.), entertainment (including gaming), relationships with brands, and what brands need to consider when looking to engage these politically aware digital natives.| Horowitz Research
