As reported earlier by SoftBank News, on January 1, 2024, a magnitude 7.6 earthquake struck the Noto Peninsula in Ishikawa Prefecture, Japan, and immediately after that SoftBank Corp. (TOKYO: 9434) has been urgently working to restore communications as quickly as possible and support people in affec…| SoftBank News. Bringing IT closer to home.
Japan’s National Institute of Information and Communications Technology (NICT), Kiyohara Optics, ArkEdge Space and SoftBank Corp. (TOKYO: 9434) recently announced a collaborative agreement to demonstrate optical wireless communications between Low Earth Orbit satellites in space and the HAPS vehicle…| SoftBank News. Bringing IT closer to home.
A 5G communication standard streamlined and optimized for wearables and other IoT devices Lower-cost, lower-power 5G optimized for IoT devices A streamlined version of New Radio (NR) 5G radio communication technology, “RedCap”— short for “Reduced Capability” and also known as “5G RedCap”—is defined …| SoftBank News. Bringing IT closer to home.
“Pokémon GO Fest” is a series of large-scale events organized by Niantic, developer of the mobile augmented reality (AR) game “Pokémon GO.” Held in cities around the world, Pokémon GO Fest combines the digital gameplay of the mobile app with real-world exploration and social interaction. Pokémon GO …| SoftBank News. Bringing IT closer to home.
SoftBank Corp. (TOKYO: 9434) is promoting a “Ubiquitous Transformation (UTX),” which aims to create a world where people can stay connected anytime and anywhere by combining terrestrial mobile networks with non-terrestrial networks (NTN) such as High Altitude Platform Station (HAPS), as well as Geos…| SoftBank News. Bringing IT closer to home.
As reported by SoftBank News, PayPay Corporation—a leading financial services provider in Japan with its “PayPay” cashless payment service and a SoftBank Corp. (TOKYO: 9434) group company—has been at the forefront of providing QR code-based payment options for international visitors to Japan to meet…| SoftBank News. Bringing IT closer to home.
A digital platform that manages and coordinates different city functions and services such as transportation, disaster prevention, welfare and administration in an integrated fashion. Integrating data across sectors to address complex urban challenges A City Operating System (City OS) is digital inf…| SoftBank News. Bringing IT closer to home.
In the advertising industry, words continue to carry a lot of weight. From catchy headlines to persuasive product descriptions, effective copywriting forms the backbone of successful advertising campaigns. The creative process that goes into copywriting takes significant resources, however, and mark…| SoftBank News. Bringing IT closer to home.
SoftBank Corp. (TOKYO: 9434) is promoting a “Ubiquitous Transformation (UTX),” which aims to create a world where people can stay connected anytime and anywhere by combining terrestrial mobile networks with non-terrestrial networks (NTN) such as High Altitude Platform Station (HAPS), as well as Geos…| SoftBank News. Bringing IT closer to home.
Japan continues to see more visitor arrivals, with the Japan National Tourism Organization (JNTO) reporting a single-month record of 3.428 million arrivals in August 2025, a 16.9% increase compared to August in the previous year. Due to Japan's continued popularity as a destination and the summer ho…| SoftBank News. Bringing IT closer to home.
eSIM—short for “embedded Subscriber Identity Module”—is seeing increased adoption in smartphones as it offers a number of advantages over traditional plastic SIM cards. For instance, eSIM can be provisioned remotely, eliminating the need to insert a physical SIM card. eSIM also makes it easier to ad…| SoftBank News. Bringing IT closer to home.
On March 13, 2024, SoftBank Corp. (TOKYO: 9434) launched its "Private 5G (Dedicated Type)" service that enables enterprises, local governments and other organizations to build customized 5G networks on their premises with dedicated base stations. With the Private 5G (Dedicated Type) service, SoftBan…| SoftBank News. Bringing IT closer to home.
Image of server installation To realize its long-term vision of becoming a provider of next-generation social infrastructure for a society that coexists with AI, SoftBank Corp. (TOKYO: 9434) is advancing a wide range of initiatives, including the buildout of distributed AI data centers. To fully aut…| SoftBank News. Bringing IT closer to home.
Since its debut in 1975, Tokyo’s semiannual Comic Market, also commonly known as “Comike” or “Comiket,” has been a cornerstone event for manga and anime fans from all over Japan, and around the world. Held in December and August at Tokyo’s Big Sight convention center, Comiket, with its focus on self…| SoftBank News. Bringing IT closer to home.
From November 15-26, 2025, the “25th Summer Deaflympics Tokyo 2025” (Tokyo 2025 Deaflympics) will take place. The sporting event sees elite deaf athletes from all over the world competing every four years. As a Total Support Member, SoftBank Corp. (TOKYO: 9434) is sponsoring the Tokyo 2025 Deaflympi…| SoftBank News. Bringing IT closer to home.
Expo 2025 Osaka, Kansai (Expo 2025), which runs from April 13 to October 13, is welcoming millions of visitors from around the world, offering them a glimpse into the future of a society powered by AI, robotics and other advanced technologies. To make this global exposition a success, seamless conne…| SoftBank News. Bringing IT closer to home.
SoftBank Corp. (TOKYO: 9434) is promoting a “Ubiquitous Transformation (UTX),” which aims to create a world where people can stay connected anytime and anywhere by combining terrestrial mobile networks with non-terrestrial networks (NTN) such as High Altitude Platform Station (HAPS), as well as Geos…| SoftBank News. Bringing IT closer to home.
A technology that enables base stations to run on software Virtualized radio networks that allow efficient operations and flexible expansion vRAN, short for “virtualized Radio Access Network,” is a technology that implements some of the functions of a mobile base station—such as determining connecti…| SoftBank News. Bringing IT closer to home.
SoftBank Corp. (TOKYO: 9434) is promoting a “Ubiquitous Transformation” (UTX) for communications—an aim to create a world where people can stay connected anytime and anywhere by integrating Terrestrial Networks (TN) on the ground with Non-Terrestrial networks (NTN) in the sky, including satellites i…| SoftBank News. Bringing IT closer to home.
A cloud computing environment governed domestically to ensure that data storage, management, access rights and operational policies stay within national boundaries. Data sovereignty and national security Sovereign cloud refers to a cloud service that not only stores and manages data in accordance wi…| SoftBank News. Bringing IT closer to home.
On February 10, 2025, SoftBank Corp. (TOKYO: 9434) President & CEO Junichi Miyakawa presented earnings results for the first nine months (April - December, 2024) of the fiscal year ending March 31, 2025 (FY2024 Q1-Q3). At the press conference held in Tokyo, Miyakawa started with a review of SoftBank…| SoftBank News. Bringing IT closer to home.
In March 2024, SoftBank Corp. (TOKYO: 9434) announced it is aiming to further enhance its call centers for mobile, fixed-line and Internet communication services in Japan by using generative AI. To achieve this goal, it is launching a joint development project with Microsoft Japan. The project, whic…| SoftBank News. Bringing IT closer to home.
Since 2010, SoftBank Corp. (TOKYO: 9434) has been using high-quality paper shopping bags with a plastic finish at its ‘SoftBank’ stores and other retail outlets. The luxurious white bags displaying the ‘SoftBank’ logo have been a common sight around Japan, and since the ‘Y!mobile’ communications bra…| SoftBank News. Bringing IT closer to home.
On July 16, 2025, SoftBank Corp. (TOKYO: 9434) hosted SoftBank World 2025, a major event for enterprise customers. In addition to keynotes and talk sessions, visitors were invited to explore advanced technologies and services in the neighboring exhibition hall. One major display showcased SoftBank’s…| SoftBank News. Bringing IT closer to home.
The ability of nations or companies to develop and operate AI within their own borders in line with their legal systems and cultural values. Right to control AI becoming an important security consideration As AI technology rapidly evolves around the world, the importance of sovereign AI—where nation…| SoftBank News. Bringing IT closer to home.
On August 5, 2025, SoftBank Corp. (TOKYO: 9434) President & CEO Junichi Miyakawa presented earnings results for the first quarter (April - June 2025, Q1) of the fiscal year ending March 31, 2026 (FY2025). At the press conference held in Tokyo, Miyakawa reviewed SoftBank’s consolidated results, repor…| SoftBank News. Bringing IT closer to home.
Over the past 25 years, the effects of climate change have seriously impacted many parts of the world, with Japan being no exception. According to the Japan Meteorological Agency and other government agencies, since 2000, the number of extremely hot days has increased by 2.6 times, flash floods by 1…| SoftBank News. Bringing IT closer to home.
Starting August 4, 2025, MONET Technologies—a joint venture with SoftBank Corp. (TOKYO: 9434), Toyota Motor Corporation and other Japan-based automotive manufacturers—is offering a mobility service that uses autonomous driving technology on public roads in Tokyo Waterfront City (Daiba, Aomi and Aria…| SoftBank News. Bringing IT closer to home.
While the average turnover among employees is 8.7% in Japan’s tightening labor market, employees working at customer contact centers are contending with a much higher turnover rate of approximately 30%*. This high churn at contact centers impedes stable staffing, which increases workloads and servic…| SoftBank News. Bringing IT closer to home.
As detailed at its 39th Annual General Meeting of Shareholders, AI computing infrastructure is one of SoftBank Corp.'s (TOKYO: 9434) major growth initiatives, and a key part of its strategy to provide next-generation social infrastructure for Japan. On July 23, 2025, SoftBank announced a major new d…| SoftBank News. Bringing IT closer to home.
“With their ability to think and act independently, I believe AI agents will usher in a social transformation that surpasses the ones brought by previous Industrial Revolutions.” So remarked Junichi Miyakawa, President & CEO of SoftBank Corp. (TOKYO: 9434), during his keynote presentation at SoftBan…| SoftBank News. Bringing IT closer to home.
As AI-RAN emerges as a next-generation social infrastructure for the AI era, SoftBank Corp. (TOKYO: 9434) is taking the lead with the development of its pioneering solution: AITRAS. AITRAS integrates AI and radio access networks (RAN) on a common computing platform and its architecture enables advan…| SoftBank News. Bringing IT closer to home.
A metric that measures power usage efficiency at IT facilities, such as data centers A key metric to measure energy efficiency at IT facilities PUE—an abbreviation for Power Usage Effectiveness—is a key metric used to assess energy efficiency at data centers and other facilities. PUE is calculated b…| SoftBank News. Bringing IT closer to home.
With the rapid development of AI, international data traffic has surged dramatically in recent years. Given this trend, securing a stable international communications network has become essential to sustaining economic growth and maintaining social infrastructure. Addressing the risk of communicatio…| SoftBank News. Bringing IT closer to home.
Agriculture, aquaculture, and livestock farming are often practiced in remote areas far from urban centers. Coastal and mountainous areas like these often lack reliable connectivity, and this has hindered the adoption of digital and AI technologies in primary industries. To address this challenge, S…| SoftBank News. Bringing IT closer to home.
SoftBank Corp. (TOKYO: 9434) held its 39th Annual General Meeting of Shareholders (AGM) on June 26, 2025, at Tokyo International Forum. President & CEO Junichi Miyakawa chaired the meeting, and after reviewing SoftBank’s business progress, strategy and answering shareholder questions, three proposal…| SoftBank News. Bringing IT closer to home.
As a facility key to SoftBank Corp.’s (TOKYO: 9434) next-generation social infrastructure initiative, the “Hokkaido Tomakomai AI Data Center” is designed to house a large-scale computing platform and operate entirely on renewable energy procured locally within Hokkaido Prefecture. On April 15, 2025,…| SoftBank News. Bringing IT closer to home.
SoftBank Corp. (TOKYO: 9434), which is placing high priority on ESG (Environmental, Social, and Governance) management that balances sustainability with enhanced corporate value, held an ESG Briefing Session for investors and the press on March 7, 2025. The session highlighted the company’s strategi…| SoftBank News. Bringing IT closer to home.
During SoftBank Corp.’s (TOKYO: 9434) Q3 FY2024 earnings briefing held on February 10, 2025, President & CEO Junichi Miyakawa noted that after the announcement of a new collaboration with OpenAI on February 3, the company received numerous requests to clarify its stance on AI. Miyakawa addressed the…| SoftBank News. Bringing IT closer to home.
On February 3, 2025, OpenAI, Inc., SoftBank Group Corp., Arm and SoftBank Corp. (TOKYO: 9434) hosted a special event in Tokyo for enterprises based in Japan. Attended by top business leaders and the press, the session featured OpenAI CEO Sam Altman, SoftBank Group Corp. Chairman & CEO Masayoshi Son,…| SoftBank News. Bringing IT closer to home.
On January 1, 2024, a magnitude 7.6 earthquake struck the Noto Peninsula in Ishikawa Prefecture, Japan. The earthquake and its aftershocks severely disrupted transportation, power and water supplies and communications. In response, SoftBank Corp. (TOKYO: 9434) has been working to restore communicati…| SoftBank News. Bringing IT closer to home.
Almost a year has passed since a powerful magnitude 7.6 earthquake struck the Noto Peninsula, located in Japan’s Ishikawa Prefecture. The natural disaster caused severe damage to local infrastructure and homes in the area, and SoftBank Corp. (TOKYO: 9434) and other telecommunications carriers strugg…| SoftBank News. Bringing IT closer to home.
To enable a society that co-exists with AI, SoftBank Corp. (TOKYO: 9434) is continuing to make progress on its goal to build and provide different types of AI infrastructure in Japan. On October 31, SoftBank announced it finished installing approximately 4,000 NVIDIA Hopper GPUs in its Japan top-lev…| SoftBank News. Bringing IT closer to home.
An extensive and efficient network of trains and buses often comes to mind when Japan’s transportation infrastructure is mentioned. To avoid crowded trains and get to locations between stations and bus stops, however, bike-sharing is gaining traction as a new and convenient mode of public transporta…| SoftBank News. Bringing IT closer to home.
