Taylor Swift is back to give the box office a much needed boost on a weekend where openers are looking muted and the holdover market lacks the benefit of recent tentpole performers in chase frames.| Shawn Robbins @ Box Office Theory
If models hold, Taylor Swift will be second only to Taylor Swift in concert and concert-adjacent box office opening weekends. Also, can PREDATOR: BADLANDS mimic the ALIEN: ROMULUS franchise revival?| Shawn Robbins @ Box Office Theory
Pre-release narratives are already debating whether PTA and Leo's crime comedy will be successful from a budget standpoint, but theaters and moviegoers are already winners with OBAA's release.| Shawn Robbins @ Box Office Theory
The fall slate continues to take shape as reach the end of October's outlook in our public report.| Shawn Robbins @ Box Office Theory
A fresh sports-horror hybrid and key holdovers will strive to keep September's better-than-expected market rolling along.| boxofficetheory.substack.com
Exclusive box office projections and movie business insights from Shawn Robbins built around his proprietary forecasting models. Our audience includes studio executives, theater owners, financial institutions and everyday movie fans. Click to read Shawn Robbins @ Box Office Theory, a Substack publication.| boxofficetheory.substack.com
Returning to our 6-week outlooks, October's key theatrical players are beginning to come into full view.| Shawn Robbins @ Box Office Theory
Anime goes as mainstream as it's ever gone in the domestic market this weekend thanks to DEMON SLAYER, while DOWNTON ABBEY and THE LONG WALK aim to counter-program with varying degrees of results.| Shawn Robbins @ Box Office Theory
Plus, DEMON SLAYER: INFINITY CASTLE continues to bewilder as domestic box office expectations soar higher.| Shawn Robbins @ Box Office Theory
Warner Bros.' horror- and horror-adjacent dominance over September records will extend further this weekend, while Disney counters with one of the most successful musicals of all time.| boxofficetheory.substack.com
Despite lamenting the absence of a BEETLEJUICE BEETLEJUICE-type singular performance from last year, this September's key releases may be able to hold their own in the aggregate.| Shawn Robbins @ Box Office Theory
A handful of new releases will entice the most dedicated of moviegoers this weekend as the industry expects another slow Labor Day before THE CONJURING: LAST RITES kicks off fall next week.| Shawn Robbins @ Box Office Theory
Sony and Crunchyroll are building to possible anime records for INFINITY CASTLE in North America, while the CONJURING "finale" and others aim to anchor early fall box office.| Shawn Robbins @ Box Office Theory
Zach Cregger's breakout will continue to thrive, and Netflix is (surprisingly?) inviting young KPOP DEMON HUNTERS fans to get off the "couch, couch, couch" with a two-day cinematic sing-along event.| Shawn Robbins @ Box Office Theory
Can DiCaprio and Anderson turn a cinephile event into a larger mainstream autumn box office winner? How are the unexpected musical events of late summer and early fall trending?| Shawn Robbins @ Box Office Theory
Zach Cregger's genre breakout will be unrivaled in its second frame as NOBODY 2 enters an already crowded male-driven movie market.| Shawn Robbins @ Box Office Theory
Mid-September hosts a trio of films courting different audiences. Which have potential to stand out during a time inevitably disadvantaged by year-over-year comps to 2024's BEETLEJUICE BEETLEJUICE?| Shawn Robbins @ Box Office Theory
It may not be "Barbenheimer", but the male-female countering duo of WEAPONS and FREAKIER FRIDAY looks to drive one final healthy summer frame before the calendar slows down for the rest of August.| Shawn Robbins @ Box Office Theory
September's calendar continues to take shape, but can August's key players live up to expected potential?| Shawn Robbins @ Box Office Theory
Marvel and DC's hit summer tentpoles settle in for the long haul, but can counter-programmers break away from recent mid-range trends?| boxofficetheory.substack.com
Can THE CONJURING finale get this fall's box office started on solid footing?| Shawn Robbins @ Box Office Theory
James Gunn's DC Studios flagship tentpole hopes to capitalize on positive reception, IMAX and premium screen retention, and no notable direct competition in its second frame.| boxofficetheory.substack.com
Where SUPERMAN lands will depend as much on the crowd-friendly quotient of the film itself as well as how willing audiences are to embrace Gunn's vision of optimism personified by the Man of Steel.| boxofficetheory.substack.com
Exclusive box office projections and movie business insights from Shawn Robbins built around his proprietary forecasting models. Our audience includes studio executives, theater owners, financial institutions and everyday movie fans. Click to read Shawn Robbins @ Box Office Theory, a Substack publication.| boxofficetheory.substack.com
