Pre-WICKED: FOR GOOD weekend's key releases will be more about their eventual legs than their openings, but could Edgar Wright's high-concept re-imagining upset a 2010s era franchise three-quel?| boxofficetheory.substack.com
Exclusive box office projections and movie business insights from Shawn Robbins built around his proprietary forecasting models. Our audience includes studio executives, theater owners, financial institutions and everyday movie fans. Click to read Shawn Robbins @ Box Office Theory, a Substack publication.| boxofficetheory.substack.com
A three-month drought in animated releases and tons of goodwill for the original film could help Disney enjoy back-to-back Thanksgiving helpings with ZOOTOPIA 2.| Shawn Robbins @ Box Office Theory
Scott Derrickson's well-reviewed follow-up to 2022's midsummer horror breakout looks to keep an underwhelming October box office afloat for at least one more week.| Shawn Robbins @ Box Office Theory
The global phenomenon that was WICKED last year is already signaling signs of a big encore with WICKED: FOR GOOD concluding the hugely popular musical adaptation.| Shawn Robbins @ Box Office Theory
Disney's fifteen-years-in-the-making sequel is tracking well among core male audience fans with healthy business expected from premium screens, but will it break out beyond the brand's inherent niche?| Shawn Robbins @ Box Office Theory
Pre-WICKED: FOR GOOD weekend's key releases will be more about their eventual legs than their openings, but could Edgar Wright's high-concept re-imagining upset a 2010s era franchise three-quel?| boxofficetheory.substack.com
Taylor Swift is back to give the box office a much needed boost on a weekend where openers are looking muted and the holdover market lacks the benefit of recent tentpole performers in chase frames.| Shawn Robbins @ Box Office Theory
If models hold, Taylor Swift will be second only to Taylor Swift in concert and concert-adjacent box office opening weekends. Also, can PREDATOR: BADLANDS mimic the ALIEN: ROMULUS franchise revival?| Shawn Robbins @ Box Office Theory
Pre-release narratives are already debating whether PTA and Leo's crime comedy will be successful from a budget standpoint, but theaters and moviegoers are already winners with OBAA's release.| Shawn Robbins @ Box Office Theory
The fall slate continues to take shape as reach the end of October's outlook in our public report.| Shawn Robbins @ Box Office Theory
A fresh sports-horror hybrid and key holdovers will strive to keep September's better-than-expected market rolling along.| boxofficetheory.substack.com
Returning to our 6-week outlooks, October's key theatrical players are beginning to come into full view.| Shawn Robbins @ Box Office Theory
Anime goes as mainstream as it's ever gone in the domestic market this weekend thanks to DEMON SLAYER, while DOWNTON ABBEY and THE LONG WALK aim to counter-program with varying degrees of results.| Shawn Robbins @ Box Office Theory
Plus, DEMON SLAYER: INFINITY CASTLE continues to bewilder as domestic box office expectations soar higher.| Shawn Robbins @ Box Office Theory
Warner Bros.' horror- and horror-adjacent dominance over September records will extend further this weekend, while Disney counters with one of the most successful musicals of all time.| boxofficetheory.substack.com
Despite lamenting the absence of a BEETLEJUICE BEETLEJUICE-type singular performance from last year, this September's key releases may be able to hold their own in the aggregate.| Shawn Robbins @ Box Office Theory
A handful of new releases will entice the most dedicated of moviegoers this weekend as the industry expects another slow Labor Day before THE CONJURING: LAST RITES kicks off fall next week.| Shawn Robbins @ Box Office Theory
Sony and Crunchyroll are building to possible anime records for INFINITY CASTLE in North America, while the CONJURING "finale" and others aim to anchor early fall box office.| Shawn Robbins @ Box Office Theory
Zach Cregger's breakout will continue to thrive, and Netflix is (surprisingly?) inviting young KPOP DEMON HUNTERS fans to get off the "couch, couch, couch" with a two-day cinematic sing-along event.| Shawn Robbins @ Box Office Theory
Can DiCaprio and Anderson turn a cinephile event into a larger mainstream autumn box office winner? How are the unexpected musical events of late summer and early fall trending?| Shawn Robbins @ Box Office Theory
Zach Cregger's genre breakout will be unrivaled in its second frame as NOBODY 2 enters an already crowded male-driven movie market.| Shawn Robbins @ Box Office Theory
Exclusive box office projections and movie business insights from Shawn Robbins built around his proprietary forecasting models. Our audience includes studio executives, theater owners, financial institutions and everyday movie fans. Click to read Shawn Robbins @ Box Office Theory, a Substack publication.| boxofficetheory.substack.com
