Fourth in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...| IMPACT
Solving The Big “If” The “Big If” is what we call the dilemma some of our clients — especially those...| IMPACT
Many people are passionate about sports, so it’s fun when the business of sports can teach us about business strategy. ...| IMPACT
In this podcast episode, Mary, Sean and Tom discuss the recent merger between the PGA Tour and LIV Tour in...| IMPACT
The team continues last episode’s discussion about the fight between two professional golf tours and the profound strategy lessons from...| IMPACT
The Accidental Marketer is your go-to resource for expert marketing services and advice. Our team specializes in helping entrepreneurs and small business owners navigate the world of marketing and achieve their goals. From strategy to branding to social media management, we offer a range of services designed to drive results.| IMPACT
If your sales team isn’t aligned to your segmentation and messaging, this article shows how AI and strategic tools can...| IMPACT
For our 100th podcast, we take on one of the hottest topics in business: Artificial Intelligence (AI). There is much...| IMPACT
Watch the video below for a 1-minute summary of the post. Click here to view the entire article: Are You...| IMPACT
People who understand value-based pricing know that it's a powerful strategy. So why don't more companies implement? Many think its not possible to accurately measure value from the customer's viewpoint. So they default to cost-based or competitor-based pricing approaches. The group concludes that those who think value can't be measured are wrong, and they are missing a huge opportunity to price better!| IMPACT
Strategy Fatigue is real—but the right strategic tools, powered by AI, can help you differentiate what you deliver and prove...| IMPACT
In the beginning… I want to take a trip down memory lane as a set-up for this short article. Of...| IMPACT
Before you craft the perfect narrative, know what you want to be known for. Everyone is trying to tell better...| IMPACT
Forecasting competitive impact starts with measuring perceived value. AI can help. For years, strategy discussions have centered on what to... The post How to Know If Your Strategy Will Be Enough appeared first on IMPACT.| IMPACT
Some companies are paralyzed. Some are moving fast. But without a blueprint, even the best tech builds in the wrong...| IMPACT
Are You Guilty of Making These Threat Assessment Mistakes? Direct competitors can hurt you, but indirect competitors can kill you. ...| IMPACT
Notoriously ruthless competitor Amazon has formed a symbiotic partnership with historic rival Kohl’s: but who’s really winning here?| IMPACT
The best way to outcompete isn’t just to analyze your competition—it’s to see yourself through your customer’s eyes. It’s easy...| IMPACT
Stay up-to-date with the latest marketing trends and insights on The Accidental Marketer's blog. Our expert team shares valuable tips, strategies, and advice to help entrepreneurs and small business owners improve their marketing efforts.| IMPACT
The best opportunity isn’t always the biggest—it’s often the least contested. When companies face tough resource allocation choices—across segments, products,...| IMPACT
How AI, Tools, and Human Insight Are Transforming B2B Segmentation Segmentation has long been the holy grail of strategic marketing—essential,...| IMPACT
How AI, Strategic Tools, and Human Insight Are Transforming Scenario Planning If you’re in strategy, product planning, or market development,...| IMPACT
When tariffs or external cost surges hit, companies are faced with one of the toughest challenges in marketing and pricing:... The post How to Raise Prices When Tariffs Hit – Without Losing Customers appeared first on IMPACT.| IMPACT
AI Doesn’t Care About Your Product–And That’s a Good Thing The most important part of any strategic marketing plan is...| IMPACT
The most powerful competitive strategies often emerge from beyond your industry’s borders. By identifying and applying the perfect strategic analogy...| IMPACT
Needs-based segmentation is marketing’s secret weapon. It focuses on uncovering the “why” behind customer decisions—their true motivations and needs. Yet,...| IMPACT
There are distinct benefits to in-person marketing training sessions, but the advantages to online teams training may surprise you. Learn about 3 now.| IMPACT
In the fast-paced world of B2B marketing, time and innovation are often in short supply. Marketing executives frequently find themselves...| IMPACT
The best salespeople are good at many things, especially storytelling. They understand the environment they are in, the audience they...| IMPACT