Click here to see Mary Abbazia from Impact Planning Group interview Jeanne Davis, Head of Williams Lea Tag’s Client Feedback...| IMPACT
Most businesses miss a tremendous opportunity to differentiate -- even in mature B2B markets -- by not practicing the art and science of segmentation. In this episode, the team provides practical tips and examples for segmenting markets in ways that help create powerful value propositions.| IMPACT
Can influencer marketing work as effectively in B2B as it has in B2C? In this second in a series of "surprise topics", Sean asks the group to weigh in on the practicality of B2B influencer marketing.| IMPACT
Storytelling Tools that Win In our last article, we explored why so many B2B “stories” fall flat — timelines of... The post Storytelling Tools that Win appeared first on IMPACT.| IMPACT
The buzz around business storytelling is real—but many strategic narratives miss the mark. Here’s how to shift from fact dumps...| IMPACT
This season's discussion of trends continues with a growing phenomena: replacing traditional pricing models with subscription-based pricing. The group discusses why subscription models can make sense in many types of B2B and B2C businesses, which situations are best for the concept, and the "watch-outs" for sellers considering the approach. Listen and decide if you should be consider this trendy pricing strategy!| IMPACT
This episode focuses on the trend of surge/dynamic pricing - the practice of charging more when demand is higher and vice versa. Just because technology gives unprecedented power to suppliers to match price with demand, should they do it? The team discusses the pros and cons of this variable pricing strategy -- when circumstances warrant it, and when to be cautious about the approach.| IMPACT
Our latest post is a short video on Pricing Strategy. You can see it at Can You Price Smarter?. If you would...| IMPACT
Stay up-to-date with the latest marketing trends and insights on The Accidental Marketer's blog. Our expert team shares valuable tips, strategies, and advice to help entrepreneurs and small business owners improve their marketing efforts.| IMPACT
With AI and the right strategic tools, pricing precision is finally within reach. The Price–Value Gap Is Still Strategy’s Achilles’...| IMPACT
Solving The Big “If” The “Big If” is what we call the dilemma some of our clients — especially those...| IMPACT
The Accidental Marketer is your go-to resource for expert marketing services and advice. Our team specializes in helping entrepreneurs and small business owners navigate the world of marketing and achieve their goals. From strategy to branding to social media management, we offer a range of services designed to drive results.| IMPACT
If your sales team isn’t aligned to your segmentation and messaging, this article shows how AI and strategic tools can...| IMPACT
Strategy Fatigue is real—but the right strategic tools, powered by AI, can help you differentiate what you deliver and prove...| IMPACT
In the beginning… I want to take a trip down memory lane as a set-up for this short article. Of...| IMPACT
Before you craft the perfect narrative, know what you want to be known for. Everyone is trying to tell better...| IMPACT
Forecasting competitive impact starts with measuring perceived value. AI can help. For years, strategy discussions have centered on what to... The post How to Know If Your Strategy Will Be Enough appeared first on IMPACT.| IMPACT
Some companies are paralyzed. Some are moving fast. But without a blueprint, even the best tech builds in the wrong...| IMPACT
The best way to outcompete isn’t just to analyze your competition—it’s to see yourself through your customer’s eyes. It’s easy...| IMPACT
The best opportunity isn’t always the biggest—it’s often the least contested. When companies face tough resource allocation choices—across segments, products,...| IMPACT
AI Doesn’t Care About Your Product–And That’s a Good Thing The most important part of any strategic marketing plan is...| IMPACT
The most powerful competitive strategies often emerge from beyond your industry’s borders. By identifying and applying the perfect strategic analogy...| IMPACT
Needs-based segmentation is marketing’s secret weapon. It focuses on uncovering the “why” behind customer decisions—their true motivations and needs. Yet,...| IMPACT
There are distinct benefits to in-person marketing training sessions, but the advantages to online teams training may surprise you. Learn about 3 now.| IMPACT
In the fast-paced world of B2B marketing, time and innovation are often in short supply. Marketing executives frequently find themselves...| IMPACT
The best salespeople are good at many things, especially storytelling. They understand the environment they are in, the audience they...| IMPACT