Agentic AI and the Evolution of CMA Program Management | Point of Reference
Discover how agentic AI is reshaping CMA program management, scaling advocacy, and freeing managers for more strategic impact.| Point of Reference
Discover how agentic AI is reshaping CMA program management, scaling advocacy, and freeing managers for more strategic impact.| Point of Reference
Looking for proven insights for customer advocacy success? These thought leadership blogs help guide the way.| Point of Reference
Spreadsheets work—until they don’t. Learn the signs it’s time to upgrade to a customer advocacy solution vs spreadsheets. The post 5 Signs You’ve Outgrown Spreadsheets for Customer Advocacy appeared first on Point of Reference.| Point of Reference
AI is evolving fast, but when it comes to advocacy, structured advocate profile data remains the most reliable, accurate source for confident decisions. The post AI Is Only as Smart as Your Advocate Data appeared first on Point of Reference.| Point of Reference
Customer marketing and advocacy isn’t just a job—it’s a path to leadership, impact, and real customer success. Yes, it can be challenging, but the rewards are worth it. If your company doesn’t value it, find one that does. Keep going—you’re making a difference! The post Why We Do What We Do appeared first on Point of Reference.| Point of Reference
The post Why Customer Communities and Advocacy Programs are the Ultimate Power Couple appeared first on Point of Reference.| Point of Reference
The post This is How Customer Advocacy Programs Make CMOs Look Good appeared first on Point of Reference.| Point of Reference
The post Attributes of Our Top Performing Advocacy Program Managers appeared first on Point of Reference.| Point of Reference
We recently held a user group call on the topic of user adoption. The panel of four customers have each used unique methods and practices that proved particularly effective. Monthly sales exec meeting (cross functional, level up to execs) benevity includes SVP of sales, dir pre-sales, CS manager share key metrics (e.g., time to close […] The post Advocacy Program User Adoption – Lessons from the Field appeared first on Point of Reference.| Point of Reference
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Customer marketing technology for data maintenance, customer advocate lead generation, content, customer rewards and metrics, and more.| Point of Reference
See a live demo of ReferenceEdge, the comprehensive, 100% Salesforce-native customer advocacy technology software.| Point of Reference
Learn why customer advocacy program measurement should measure activities tied to the CMO and company's growth goals.| Point of Reference
Discover how customer advocacy programs boost retention and loyalty. Learn proven strategies to reduce churn and grow revenue—even in a bear market.| Point of Reference
User adoption of new technology only succeeds with shared commitment. Learn how vendor and customer partnerships drive lasting adoption.| Point of Reference
Leadership support in customer advocacy carries a clear vision, active engagement, and collaboration across teams| Point of Reference
