Curious where your website visitors are really clicking—or rage-clicking? On this week’s EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are transforming the way we analyze user behavior, optimize pages, and (hopefully) keep our clients engaged. We dig into practical tips for choosing the right pages to monitor, interpreting the sometimes confusing world of “dead clicks” versus “rage clicks,” and why your mobile hero image mig...| edgeoftheweb.libsyn.com
This is going to be big. SEO Week 2025 is happening at the end of this month!. Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discuss the seismic shifts in SEO, including generative AI and its profound implications on search dynamics. Join Erin Sparks, Garrett Sussman, and Mike King as they share tales from the frontlines of SEO innovation. The conference is set to be groundbreaking. Thematic days are focused on the Science,...| edgeoftheweb.libsyn.com
Greg Finn jumps into the Paid Ad news focus this week. Friend of the show; it’s always a good time when he is around! What do you think about Google's ambitious prediction that AI will craft mesmerizing customer journeys while the search giant navigates through over 5 trillion searches a year? And what is going on with Google Ads and their announcement that they will use well-performing Headlines in Sitelinks? That’s confusing for us, but it will also be confusing for consumers. What give...| edgeoftheweb.libsyn.com
Duncan Alney of Firebelly joins the EDGE to give his take on Social Media news and trends. A long-time friend of the show, we got him on board to dig into what we should be paying attention to in Social Media right now. Google Business profiles took a hit but are on the mend, while LinkedIn's newest analytics features help professionals find their path to visibility. On this jaunt down the digital lane, Erin Sparks and Duncan Alney unravel the enigma of social media updates and the shenanigan...| edgeoftheweb.libsyn.com
Mark Williams-Cook continues on the EDGE with the last show of 2024 - discussing his recent findings of a Google bug exploit that shows us a HUGE insight into ranking factors. Learning from the endpoints that send data to micro-services that influence features on Google, Mark was able to discover a way to modify the requests that output JSON data. From that - they saw a slew of “properties that Google was collecting from their ranking systems and query classifiers as to certain scores th...| edgeoftheweb.libsyn.com
Welcome back to another episode of news from the EDGE! The August 2024 core update has been rolled out! Primary intentions of the update are to reward high quality content and diminish low-value ranking based SEO content. In light of the August 2024 core update, a ranking bug affecting search results has emerged. Google claims the bug is unrelated to the update and confirms the issue is resolved and search performance should be stabilizing back to normal. Will the Google empire crumble? T...| edgeoftheweb.libsyn.com
Google is upgrading its Local Service Ads, introducing an auto-select photos feature to display in businesses ads, with aims to enhance effectiveness and rankings. To fully take advantage, advertisers should start updating their LSA profile photos. Google says URL parameters can create crawl and indexing inefficiencies. The issue is most common among e-commerce websites that use URL parameters to filter, sort, and specify items. Last Monday, a federal judge ruled that Google is an illegal m...| edgeoftheweb.libsyn.com
