An unspoken alternative to traditional full-time role.| www.elenaverna.com
A decade-long journey from free work to premium advisory rates| www.elenaverna.com
“Elena, what should I do when I start a new job?”| www.elenaverna.com
Managers without vertical expertise, this is your extinction call| Elena's Growth Scoop
4 things I'd recommend every company to do.| www.elenaverna.com
And why old-school SaaS is on a ticking clock.| www.elenaverna.com
Why look for a product when you can just... build it???| www.elenaverna.com
Don’t get cute with the Growth team order. Build them in the right sequence.| www.elenaverna.com
High-impact experiments you can (and should) be running.| Elena's Growth Scoop
The zero marginal cost era of software is over - let's review the best strategies to price your AI functionality.| Elena's Growth Scoop
AI will blow up traditional monetization models. Are you ready to evolve yours?| www.elenaverna.com
And you should start investing in your own career optionality.| Elena's Growth Scoop
“What broke?” shouldn’t be your only data question.| www.elenaverna.com
Plus my 10 go-to churn reducing tactics.| Elena's Growth Scoop
(Without losing your soul)| Elena's Growth Scoop
The smartest sales-led companies are borrowing PLG tactics to make their sales motion faster, smoother, higher-converting, and more scalable.| www.elenaverna.com
Red flags to watch out for and how to write a good growth JD. All with real-life examples.| Elena's Growth Scoop
Would you believe me if I told you that this newsletter gets more monthly views than the Salesforce blog?| Elena's Growth Scoop
Traffic trends from WebMD, Quora, Stack Overflow, Chegg, G2, CNET, Reddit, Wikipedia, and Substack!| www.elenaverna.com
How to get the first-party data you 100% need to have.| www.elenaverna.com
