Adding variants to your product allows a merchant to sell multiple versions of a book on one product listing page. Merchants can sell the same book with different format options such as different binding types, different colors, or different content.| help.luludirect.lulu.com
There are two options when connecting a Lulu Project to Lulu Direct. You can either create a brand new Product in Lulu Direct, or you can connect an existing Store Product to Lulu Direct.| help.luludirect.lulu.com