"When bad ads are more successful than award winners" - Brightbid
BrightBid took part in a great discussion on Performance vs Creativity with some of the UK's leading CMO's managing brands such as Foxy Bingo, Ladbrokes,| BrightBid
BrightBid took part in a great discussion on Performance vs Creativity with some of the UK's leading CMO's managing brands such as Foxy Bingo, Ladbrokes,| BrightBid
📊 Kevin Murphy, a University of Chicago professor and Google's main economics expert, revealed that Google pays Apple 36% of Safari's search advertising| BrightBid
BrightBid significantly helped Mobility Motors, a car dealership group in Sweden, to manage their Google Ads. BrightBid’s ability to conduct advanced optimisations and A/B testing autonomously proved invaluable, resulting in a 40% increase in cost-effectiveness over six months. Anthon, Performance Marketer at Mobility Motors, praised BrightBid’s effectiveness in delivering rapid results and substantial time savings.| Brightbid
In our most recent webinar, our Chief Product Officer, Pontus Wiehager focused on the upcoming changes to Google web tracking in 2024, particularly with the launch of Cookie Consent Mode V2 in March and GA4. In this session we covered how these changes will impact your paid search performance and provided actionable steps to ensure…| Brightbid
We co-sponsored ChannelX’s new report on “How to become a Top Amazon Seller” to help launch our new BrightBridge connector between Google Shopping Ads and| BrightBid
Transform your advertising strategy with BrightBid's AI. Automate bidding, optimize ads, and gain competitive insights to maximize ROI.| BrightBid
"Black Friday became the biggest shopping phenomenon of the year in 2001, dethroning the Saturday before Christmas in the process. Four years later, Cyber| BrightBid
ChatGPT makes “the average really visible”, says Kate Cox, CMO at BrightBid, “so you know what the baseline is.” Econsultancy Live last week on the topic of| BrightBid
SEM and SEO are two different strategies for getting high visibility in Google search results. The two strategies are very different as the methods to achieve| BrightBid
BrightBid’s recognition in the category for the 'best low budget campaign (PPC) (LARGE)' is a testament to our ability to deliver outstanding results for our| BrightBid
In the near future, AI-powered tools like universal translation earbuds and augmented reality glasses will eliminate language barriers, revolutionizing global marketing. Companies are already using these technologies to ensure consistent brand messaging and reduce errors across diverse markets. AI will enhance marketing strategies, personalize user experiences, and offer significant cost savings, ultimately connecting people and brands worldwide while celebrating cultural diversity.| Brightbid
Excited to be a finalist in the GoTech Awards 2024 in the 'AI/ Machine Learning' category. The awards aim to celebrate the UK’s tech pioneers and innovators| BrightBid
In this episode, the podcast featured Gustav Westman, our CEO at BrightBid. They talked with Gustav about how he started his SaaS by first selling 3rd party| BrightBid
BrightBid quoted in eConsultancy's new report: Marketing and generative AI in 2024| BrightBid
Microsoft's $10 billion investment in OpenAI is a game changer, and the generative AI market is expected to be worth $109.37 billion in the US by 2030.| BrightBid
New report on AI’s role in shaping modern marketing and how to drive ROI.| BrightBid
Our survey of 200 UK marketing leaders reveals that 84% are using AI tools, with 79% experiencing improved ROI. Generative AI, especially ChatGPT, is popular.| BrightBid
In a recent statement, our Chief Marketing Officer, Kate Cox, highlighted the positive impact of AI on marketing campaigns: “When used correctly, we’ve seen| BrightBid
