By Chelsea Jarosh, Industry Analyst at Government Business Council The White House announced on October 30th, 2023 that President Biden is issuing an Executive Order on safe, secure, and trustworthy Artificial Intelligence (AI). The proposed comprehensive strategy should be a vital step toward protecting Americans’ privacy, advancing equity and civil rights, supporting customers and workers,… The post Biden Administration Issues Executive Order on Artificial Intelligence appeared first ...| Market Connections
This article discusses AI-enabled B2G content creation and how it can (frugally) help you create personalized and effective content. The post How to use AI for B2G content creation appeared first on Market Connections.| Market Connections
Assessing aspects of brand perception and performance is vital to growth. Download this (Sample) Brand Health Survey to learn how you can discover more about your brand. The post How brand tracking benefits your brand’s position in the marketplace appeared first on Market Connections.| Market Connections
As AI continues to be a major topic of discussion, companies must keep up, or risk being left behind in the AI gold rush. The post Biden Administration to Introduce Executive Order on Artificial Intelligence appeared first on Market Connections.| Market Connections
Jonathan Sanders, Director, Research, GovExec For any public sector company, there are many ways to measure success. Whether it is winning a recompete, successfully branding after a merger, or diving headfirst into a new agency and winning a contract, the constant growth of the public sector marketplace offers new ways to win and remain competitive. … The post Are you Creating Customer Advocates? appeared first on Market Connections.| Market Connections
The Department of Defense (DoD) has taken a major step forward in its efforts to protect the United States’ defense supply chain by sending the proposed rule for the Cybersecurity Maturity Model Certification (CMMC) to the White House for review. The Office of Information and Regulatory Affairs at the Office of Management and Budget will now begin its review process. The post DoD Sends CMMC Rule to White House for Review appeared first on Market Connections.| Market Connections
When? October 17th, 2023 Where? At the Ritz-Carlton, Tysons Corner What time? 8:00 AM ET – 4:00 PM ET Public sector marketers: come to the GAIN conference for the public reveal of the annual media engagement study that will help you create an effective digital media strategy. The media landscape has evolved over the last… The post M4PS Media Engagement at GAIN 2023 appeared first on Market Connections.| Market Connections
The on-demand recording of the Spring 2023 M4PS Content Marketing Review is available for purchase now. This study gets to the ”why” and the “what” of your B2G marketing strategy to help you make choices that align with your company’s broader goals and budget needs. We are a partner in helping you achieve maximum results. This… The post M4PS Content Marketing Review appeared first on Market Connections.| Market Connections
The biannual Content Marketing Review from Market Connections was released June 29, and the on-demand recordings are available now.| Market Connections
B2G marketing on a budget is something we all deal with. Is it possible to be strategic AND tactical? Our experts discuss.| Market Connections