Christmas in July 2025 While consumers are still focused on their summer holidays and half term, those of us working in marketing and media are already planning for Christmas. With that in mind, our CEO, Mike Follett, has written a white paper that uses real-world attention data to reveal which TV advertisers won […] The post Christmas in July 2025 appeared first on Lumen Research.| Lumen Research
The 5 key learnings from the Attention Stage in 2025 (and the one thing missing) I always find the London MADFest event invigorating, illuminating, and, in a good way, exhausting. There’s so much great content that the challenge is taking it all in. In fact, taking it all in is impossible, so the […]| Lumen Research
Thursday 10th April, London: Leading attention business Lumen Research has appointed Matt Bennathan as Chief Commercial Officer (CCO), bringing over 25 years experience in martech and adtech to the company. Matt joins from Zeotap Data, where he led building, selling and distribution of the most effective audiences in digital advertising. Previously, Matt pioneered […]| Lumen Research
In-store retail media attention study This whitepaper explores the unique advantages of small-format stores in generating significantly greater attention to in-store media displays compared to large-format stores. Compared to large-format stores, in-store media in small-format stores generates: 2x VISIBILITY: Small stores offer 2x the opportunity to see (OTS) for branded in-store media because […]| Lumen Research
Thursday 6th February 2025, London, UK: Lumen, the leading attention business, has announced Ben Dimond as its new Commercial Director, bringing over 16 years’ experience working within the advertising technology sector. Ben joins the company from PLAYGROUND XYZ, a GumGum company, where he headed up the global attention analytics business and was instrumental […]| Lumen Research
Survey: The Attention Metrics Landscape in 2024| Lumen Research
3 Key Findings from the Made-for-Advertising Landscape in 2024| Lumen Research
3 Attention Takeaways from Cannes 2024| Lumen Research
Report: From Made for Advertising to Made for Attention| Lumen Research
Lumen Research Announces EMEA Partnership with IPG Mediabrands| Lumen Research