When you combine food, advice and examples from around the world you’re almost always onto a winner – throw in some delightful illustrations and it’s| Boom Online Marketing
For nearly 30 years, a series of legal disputes raged between Apple Corps (The Beatles record label) and Apple Inc (the Mac / iPad / iPhone people) over their| Boom Online Marketing
We’re a specialist home & garden digital marketing agency. Find out how our SEO services can help make your site at home in the search results.| Boom Online Marketing
Creative Content Marketing is at the very core of everything we do in digital and SEO. It's the perfect way to achieve visibility through brand awareness & engagement.| Boom Online Marketing
Need help with copywriting? With years of experience writing web copy for SEO and content marketing, the team at Boom know how important it is to get it right.| Boom Online Marketing
Our experienced content marketing team are on hand to give your content the boost it needs. Let us take your content marketing to the next level.| Boom Online Marketing
Standing out from the crowd is crucial in eCommerce marketing, but with so many online shops competing for the same audience, how can your online business truly differentiate itself? Here are a few ways… Being the cheapest Having the best quality product or service Selling exclusive products Personalising your product or service Investing in your… Read More »The Power of Niching Down for Your eCommerce Business| Boom Online Marketing
Lately, I’ve been seeing a lot of articles about structured data and schema markup, and why it’s important for SEO. In a world where search marketing is more complex than ever (and this is particularly true for eCommerce), structured data can help to simplify, give context to and, well, structure your content in the eyes… Read More »Structured Data for eCommerce – Benefits and Best Practices for a Beautifully Marked-up Website| Boom Online Marketing
Have something to shout about and want to build links? Then Digital PR is what you need. Build awareness and increase traffic with creative content and targeted outreach.| Boom Online Marketing
Lately, there’s been a lot of talk (and evidence) to suggest that Google’s bias towards larger businesses is somewhat questionable. With every update, it seems that small businesses are faced with increasingly daunting challenges, lacking the investment, expertise, and resources (and helpful bias?) that bigger businesses have at their disposal. Understandably, this mountain can often… Read More »How Small eCommerce Sites Can Compete with Larger Businesses in Digital Marketing| Boom Online Marketing
We’re so thrilled to share that we’ve retained our Google Premier Partner status for 2024. It means we’re in the Top 3% of Google partner agencies for client growth, retention and performance… and have been for eight years in a row! That’s pretty impressive, even if we say so ourselves. Being a Google Premier Partner… Read More »We’re Google Premier Partners For The 8th Year Running| Boom Online Marketing
For eCommerce and retail websites, category pages are of paramount importance. They give the user a rundown of all the products your business offers and can sometimes be the first touch-point a user has with your site. Without customer-centric category pages, visitors are unlikely to convert into customers and your revenue will not be as… Read More »What Makes a Good eCommerce Category Page?| Boom Online Marketing
Speaking with my designer hat firmly on, the principle of “form following function” has been a fundamental cornerstone in my approach since my early days as a web designer in the ’90s. Yes I am that old. In a nutshell, the principle asserts that the shape or design of an object should be informed by its… Read More »Why “Form Following Function” is Crucial in Content Marketing| Boom Online Marketing
Businesses with more than one physical location can face a few challenges when trying to appear in the top positions for local search. In this article, we’ll explore everything you need to know about boosting your online presence for each of your business locations. Let’s start with some basics. What is multi-location SEO? Multi-location SEO… Read More »How to Optimise Local SEO for Multiple Physical Locations| Boom Online Marketing
Content is king. That’s the phrase. But even the best content will struggle to reign over the digital landscape without a robust technical foundation. Enter technical SEO – undoubtedly the unsung hero behind the scenes, quietly shaping the destiny of your website in the realm of search engines. If content is king, then technical SEO… Read More »Technical SEO for Dummies| Boom Online Marketing
As yet another Google core update rolls out, let’s see what the team have been reading to keep abreast of all the current changes, trends, and advancements in the world of digital marketing. We also take a bit of a retrospective look at the history of Google, as it celebrates its 25th anniversary (and makes… Read More »What Boom Have Been Reading November 2023 Edition| Boom Online Marketing
Communication is evolving at breakneck speed and people want to know things yesterday, wherever they are. The choice between traditional and digital PR can be| Boom Online Marketing