Real-time reporting can be incredibly beneficial in situations where we need immediate data to provide actionable insights and answer our marketing or business questions as the data gets collected. However, it is not suitable for all use cases. Piwik Pro Analytics now supports acquiring real-time insights through its analytics suite’s “real-time dashboards” feature. Although Piwik […]| DumbData
If you’re already tracking internal site search action in Google Analytics or Piwik Pro and want to set up similar tracking in your Microsoft Clarity project, this article is for you. Not only will we walk through how to track site searches in Microsoft Clarity, but you’ll also get to learn how to make the […] The post [4] Ways To Measure Site Search In Microsoft Clarity + How To Use The Data appeared first on DumbData.| DumbData
I often come across UTM tagging mistakes, especially after clicking on marketing campaign links where UTMs are used as part of the measurement strategy. Surprisingly, I have seen large brands even make these mistakes, and if you’re auditing your business or a client’s UTM strategy and practices, you’re in luck, as this guide is here […] The post [18] Costly UTM Tracking Mistakes That Can Ruin Your Data (+ Fixes) appeared first on DumbData.| DumbData
Installing Piwik Pro on your website is an easy process, and I’ll walk you through it in this guide, regardless of the CMS you use or the technology your website runs on. This article will not cover account creation or best-practice configurations (you could reach out if you feel stuck and need help). Instead, I […] The post How To Install Piwik Pro On Any Website & CMS (WordPress, Shopify, Wix, Squarespace, Custom, etc.) appeared first on DumbData.| DumbData
Are you trying to see what page a visitor was on before they arrived on another specific page? Good news! You can use the referrer dimension to see data about the previous page in Google Analytics 4. Here’s what you need to know about page referrer in GA4. Here’s what we’re going to explore in […] The post Previous Page Google Analytics 4: Referrer in GA4 appeared first on DumbData.| DumbData
If you’re experienced with Google Analytics 4 (GA4) and now working with Piwik Pro, you might find yourself unsure about the distinction between “Visitors” and “Users” in Piwik Pro, what they mean, whether they refer to the same thing, and how they are counted (is there any estimation applied?). In this short guide (arguably my […]| DumbData
Get free marketing and analytics tools, templates, recipes, dashboard templates, processes and educational content on DumbData.co| DumbData
In this blog post, I will explore the options available for setting up server-side data collection in Piwik Pro Analytics. You’ll also learn about the benefits it can bring to your business, marketing strategies, and measurement processes, as well as some key considerations to keep in mind when implementing server-side measurement for your business or […]| DumbData
Do you find discrepancies between the data reported by Microsoft Clarity and Google Analytics, particularly in the number of sessions and users? If so, this guide will walk you through some of the possible reasons for these differences and provide insights into addressing them effectively. 15 Key Reasons for Discrepancies Between Google Analytics and Microsoft […]| DumbData
Different advertising platforms and Martech tools often expect product data (commonly referred to as an “item array”) in specific formats. These structures vary across platforms like Google Analytics, Meta Pixel, TikTok Pixel, Google Dynamic Remarketing, etc. Whether you’re using a web GTM container or a server container, transforming this product data to match the expected […]| DumbData
FREE Matomo Campaign URL Builder Worksheet| DumbData
Auditing your Google Analytics property can help you identify what is working well or not with your GA4 setup. It also lets you determine the health, integrity, and quality of the data you are collecting in your analytics property and which areas require improvement. The launch of the FREE and UNLIMITED Google Analytics (GA4) audit […]| DumbData
Free Google Tag Manager Custom Templates to Save you time and simplify your tracking setups Here is a list of FREE Google Tag Manager (GTM) custom templates developed by the DumbData Measurement Resource Hub to help address various data collection challenges. We currently offer 40+ templates for both Web and Server GTM containers, with several […]| DumbData
Many valid reasons exist to audit your Google Analytics property. However, if you rely entirely on automated (or semi-automated) Google Analytics (GA4) audit tools to handle the job, this guide will help you see why that may not be enough and where they fall short. This article highlights some of the most critical aspects of […]| DumbData
This is a detailed guide exploring reporting options in Piwik Pro Analytics. It gives you a head start on navigating each option and insights into how Piwik Pro integrates with your organization’s preferred dashboarding and reporting environment. Reporting is a crucial feature in any analytics platform that helps collect and store data. Piwik Pro Analytics […]| DumbData
If you’re considering Piwik Pro as an analytics tool for your business, client, or organization, you might be wondering whether Piwik Pro is a suitable choice, especially from a privacy and compliance standpoint. Or perhaps you’re already using Piwik Pro but aren’t fully aware of the privacy features and settings it offers to help ensure […]| DumbData
When you’re working in server-side Google Tag Manager (sGTM) preview mode, and you encounter a scenario where a request, such as a GA4 request (although rare, I’ve seen it happen), displays the following message in the Console tab of the server-side tagging debugger preview: “No Client Claimed the Request.“ Additionally, the Client section might display […]| DumbData
Microsoft Clarity does not provide a JavaScript API or function that can be executed from the front end (i.e., the user’s browser) to retrieve the current session playback URL. However, in this guide, I will show methods that reconstruct the session recording URL using values from Microsoft Clarity’s user and session cookies (_clck and _clsk), […]| DumbData
I might be wrong to assume that almost everyone working with Google Tag Manager, Piwik Pro, or Tealium TMS has some familiarity with dataLayers and has worked with them before. However, this article does not explain what a dataLayer is or how to create one. Instead, it focuses on governance strategies, necessary checks and best […]| DumbData
Contact Us We’d Love To help you get smarter with data Contact info Team@dumbdata.co Follow Us Linkedin Youtube Our Location we live anywhere fun & work co-exists Have any questions or need to reach us, you can fill out the form below| DumbData
FREE Implementation Template Installing Microsoft Clarity in Piwik Pro Tag Manager Quickly deploy the Microsoft Clarity tracking script, custom tags and user id tracking on your website using this FREE Piwik Pro Tag Manager. The template will save you time and helps you activate the tracking you need for actionable insights in Microsoft Clarity. We […]| DumbData
Free Template for Installing Microsoft Clarity with Google Tag Manager You can now seamlessly deploy Microsoft Clarity tracking script, custom tags, and user ID tracking on your website effortlessly with the help of this Google Tag Manager measurement recipe. This free Google Tag Manager template will save you time and help you activate the necessary […]| DumbData
A comprehensive guide to understanding the concept of “Custom Tag”, how to add them (using Google Tag Manager, Piwik Pro or hard coded), find them, and use them in Microsoft Clarity, with practical application examples included. This article will provide concise yet informative content about “Custom Tags” in Microsoft Clarity, a free digital experience optimisation […]| DumbData
In the past, Microsoft Clarity lacked support for event tracking; however, it has now introduced event tracking capabilities, referred to as “Smart Events.” In this blog post, you’ll comprehensively understand my findings after my experimentation and analysis of these newly introduced event-tracking features, plus more. Previously, event tracking in Microsoft Clarity was only possible using […]| DumbData
Free Microsoft Clarity eCommerce + Purchase Tracking Template With Google Tag Manager After installing Microsoft Clarity on your eCommerce website, you can use this Google Tag Manager template to track your visitors’ purchasing journeys. The eCommerce measurement recipe uses Microsoft Clarity’s “Smart Events” and “Custom Tags” to track shopping behaviour, providing valuable insights to enhance your customers’ […]| DumbData
Enhance Your Microsoft Clarity Implementation with this Comprehensive and Free Audit Worksheet| DumbData
FREE Campaign URL Builder Worksheet (With New GA4 UTMs Included)| DumbData
Step-by-step guide on how to integrate 9+ session recording tools with Piwik Pro, Google Analytics (GA4), Mixpanel, Amplitude and CRM In today’s digital world, users are trying to manage their time effectively as they try to complete an action on your website, and their behaviour is becoming complex. Web analytics tools like Google Analytics (GA4), […]| DumbData
I guess you are familiar with the tool “Microsoft Clarity” and that you know what custom tags are too. If you don’t know what Microsoft Clarity is, here is a quick intro for you; It’s a digital experience optimization and analytics tool that makes it easy to measure user experience metrics like rage clicks, dead […]| DumbData
Free Worksheets that makes implementation and documentation easy and fun We created worksheets that will make the analytics implementation process and documentation easy and organized. These worksheets are free to use, and on each worksheet page, there are videos with an instructional guide on how to use them. DumbData All Worksheets GA4 Migration Sheet This […]| DumbData
