Find out the challenges, opportunities, and demographic changes related to diversity and inclusion in the travel industry.| Moxee Marketing
Travel holds the power to etch memories that endure a lifetime. It begins with a dream, whether it’s an eagerly anticipated vacation or a spontaneous weekend escape. The journey unfolds across five distinct stages of travel: 1) dreaming and inspiration, 2) researching and planning, 3) decision-making and booking, 4) experiencing and enjoying, and finally, 5) … The Five Stages of Travel: Your Guide to Crafting Compelling Content for Each Journey Phase Read More » The post The Five Stages ...| Moxee Marketing
At the height of the COVID-19 pandemic, when most were stuck at home due to travel restrictions, there was a surge in virtual tourism. Heck, I helped one of my clients launch daily live-stream broadcasts via several social media channels (Facebook, YouTube, and Twitter) to stay connected with existing clients and fans. The success of … Exploring the World of Virtual Tourism: Advantages, Disadvantages, and Frequently Asked Questions Read More » The post Exploring the World of Virtual Touris...| Moxee Marketing
Social media is an integral part of the digital marketing mix for businesses. With billions of users worldwide, social media platforms provide companies with an effective way to reach a large and engaged audience. Activity on social media platforms can drive brand awareness, sales, and customer satisfaction. This blog post outlines the top social media … Maximizing Your Reach: The Top Social Media Platforms and Messenger Apps for Marketing Your Business Read More » The post Maximizing Your...| Moxee Marketing
Creating high-quality content is an essential part of any successful digital marketing plan. But with so many different digital marketing channels and social media platforms to consider, it can be overwhelming to know where to start. That’s why it is important to invest the time to create a content development process. A content development process … The Content Development Process: 8 Steps to Create Engaging, High-Quality Content Read More » The post The Content Development Process: 8 S...| Moxee Marketing
Marketing is a crucial aspect of any business, as it helps to create awareness and interest in a company’s products or services. The 4Ps of marketing is a commonly used model that outlines the key factors that can affect a product or brand’s success. These four elements are product, price, place, and promotion; they are … What Are The 4Ps Of Marketing? Read More » The post What Are The 4Ps Of Marketing? appeared first on Moxee Marketing.| Moxee Marketing
A company’s brand is its unique identity that sets it apart from its competitors. It is the sum of a company’s reputation, product quality, customer service, and other factors that contribute to the overall perception of the company in the minds of its customers and stakeholders. One of the key elements of developing a successful … The Art of Influence: How to Use Color Psychology in Branding and Marketing to Connect with Your Customers and Drive Sales Read More » The post The Art of I...| Moxee Marketing
TikTok is a social media platform founded in 2016 and has exploded in popularity recently, particularly among younger audiences. Owned by ByteDance (a Chinese tech company), TikTok allows users to create and share short videos, often set to popular music, that can be entertaining, informative, or both. Despite concerns about ByteDance’s close ties to the … TikTok for Business: How to Get Started and Make the Most of It Read More » The post TikTok for Business: How to Get Started and Make...| Moxee Marketing
Earlier this year, I attended the Museums + Heritage Show, which brings together museum professionals from around the world to discuss the latest trends and developments in the field. While at the conference, I attended a range of sessions where such topics as building digital skills, monetizing online audiences, the power of storytelling, and decolonizing … The Power of Marketing in Decolonizing Museums: Promoting Inclusivity and Diversity in Cultural Institutions Read More » The post The...| Moxee Marketing
CLIENT: DESTINATION CLEVELANDServices: Market Research Destination Cleveland is a “private non-profit convention and visitors bureau whose mission is to drive economic impact and stimulate community vitality for Cleveland through memorable leisure, convention, and business travel experiences.” And as Research Committee Chair for the Black Travel Alliance, I had the opportunity to lead our participation in … Case Study – Destination Cleveland Read More »| Moxee Marketing
Find out about the #PullUpForTravel Campaign and launch of the Black Travel Alliance advocating for diversity and inclusion in the travel industry.| Moxee Marketing