On LinkedIn, the algorithm is designed to reward content that sparks real dialogue. What does this mean for mining companies? Your updates will go further when they invite your audience to weigh in. This month’s tip: Prioritize comments over likes. A handful of thoughtful comments will extend your post’s reach more than a wave of […]| PRA Communications
Good people are tough to find—and even tougher to keep. Mining companies know this better than anyone, with the added challenge of remote sites, high-risk| PRA Communications
We’re halfway through 2025, and it’s been a busy ride. From expanding our client roster to supporting high-impact projects across the Americas, our team has been working hard behind the scenes. Curious what we’ve been up to? This carousel gives a quick look at our H1 highlights – from crisis comms to creative campaigns (plus […]| PRA Communications
In mining, community trust isn’t built solely by executives or community relations leads. It’s built in everyday interactions between local people and| PRA Communications
Find communications and digital marketing support for mining and mining suppliers, clean energy, and enabling technologies industries.| PRA Communications
Earlier in my career, I worked extensively in big tech. I consulted with several Fortune 500 companies, and one thing that always stood out was the culture. I remember walking through offices buzzing with bright, ambitious talent, fueled by generous perks and a shared belief that they were building something meaningful. That was then. Today […]| PRA Communications
I was thinking about an article I read last week in The Guardian about a lithium project in Covas do Barroso, Portugal. Local farmers and residents, many of whom have lived on the land for generations, successfully pushed back against multiple proposed mines. Their reason? They didn’t feel heard. They felt they were being sacrificed […]| PRA Communications
Stakeholder engagement has always been about communication. But in today’s fast-moving, visually driven world, how we communicate is just as important as what| PRA Communications
This May, as we mark Mining Month in Canada, the industry finds itself in a familiar position—navigating uncertainty with focus and resolve. The headlines may be loud, but on the ground, the work continues with quiet determination. Leaders across the sector acknowledged the turbulence: tariffs in flux, supply chains under pressure, and markets reacting in […]| PRA Communications
May was Mining Month—and what a busy and rewarding few weeks it’s been! The month was filled with engagement, learning, and meaningful conversations across British Columbia. From conferences to community events, reminding why mining remains a cornerstone of B.C.’s economy and its clean energy future. All these experiences continue to reinforce why responsible mining matters—locally, […]| PRA Communications
Join the Global Celebration for Women in Mining – June 17, 2025 There’s a different kind of momentum building in the mining sector. One that’s collaborative, cross-cultural, and refreshingly bold. That’s the energy behind this year’s International Day of Women in Mining (IDWIM 2025), and I couldn’t be more thrilled to be part of it. […]| PRA Communications
One of the most common communication mistakes I see organizations make is crafting external messages that are all about the “head”, and totally forget the “heart.” Below is part of a slide I show during presentation and community engagement training sessions. It summarizes a UCLA study that speaks to why what you say will always […]| PRA Communications
There’s a running joke in public relations that it’s nearly impossible to explain to friends and family what we actually do. After a busy April, it seemed like a good time to pull back the curtain a bit. The last few weeks have been a great example of what we do here at PRA, and […]| PRA Communications
There are few moments in the mining sector that feel like a clear line in the sand. One of those “before and after” milestones. But that’s exactly what IDWiM| PRA Communications
PDAC provides the perfect pulse check on where the industry is headed, and this year did not disappoint. Over the course of the conference, we had the| PRA Communications
Image Credit: PDAC, GlobeNewswire| PRA Communications
For miners, getting the message right is critical. Investors seek confidence and optimism. Communities value humility and shared purpose. Governments expect| PRA Communications
Recent amendments to the Competition Act have significantly impacted how businesses can promote their environmental benefits. These changes, aimed at curbing| PRA Communications
