The Grapevine is a creative content newsletter. We pull together every digital PR campaign we've been able to find from the past month. We've analysed over 1,500 content marketing campaigns to find out which categories, types and formats of campaigns worked the best in 2022.| Heroine
Digital PR is an offshoot of SEO. An earned media strategy, the aim of digital PR is to gain high-quality backlinks on publications to increase rankings on Google. This is now adapting with recent changes to how Google shows content in the SERPs.| Heroine