A celeb skincare ad gets called out. Plus: another overhyped fitness study, 'holographic' bike, Ozempic dupes, and more health news.| welltodo.substack.com
A viral TikTok video illuminates the issues plaguing the mental health conversation. Plus: ketamine's woo-woo makeover, Peloton rebrand, wellness travel priorities, and more.| welltodo.substack.com
The dark side of medical tourism. Plus: new teen wellness status symbol, MAHA blunders, and health-tech influencers.| Well To Do
Wellness sections leave a lot to be desired. Plus: Protein mania, latest RFK Jr. effect, AI vs. therapists, and more| welltodo.substack.com
Plus: “Motherhood clarity” therapists, Alo woes, science of 'the ick,' and more news| welltodo.substack.com
Overused media and marketing terms: 2025 edition. Plus: oral care, 'introspection burnout,' mental health misinfo, and more trends| welltodo.substack.com
The Golden Globes commercials were kinda bonkers. Plus: Extreme fitness trends, thin is (back?) in, misleading headlines, and more wellness news.| Well To Do
The fall of a longevity guru, "spirituality" infiltrates new sectors, the marriage of Hollywood and supplements, and much more.| welltodo.substack.com
RFK Jr.'s already influencing the consumer goods space. Plus: What Americans crave, lousy nutrition reporting, and more news.| Well To Do
My latest investigation explores the booming—and unregulated—U.S. egg donor market. Plus: News, wellness trends, women's health research, and more!| Well To Do
The booming supplement industry provides the perfect landing pad for actresses looking for relevance, respect, and the sweet sound of a ka-ching. Plus: News + Trends!| Well To Do
I recap CSICon and QED. Plus: latest bizarre beauty trend, sneaker market, women's health research news, dystopian robots, and more.| Well To Do
Jonathan Stea explains how Dr. Mark Hyman contributes to a controversial view of mental health. Plus: latest wellness news & trends!| Well To Do
A rant about corporate blandness, screen fatigue, and the death of enchantment. Plus: latest wellness news & trends!| Well To Do
The ever-growing hair wellness sector—"follicle fitness," scalp microbiome, etc. Plus: latest fad diet, quadrobics, trending supplements, and more.| welltodo.substack.com
Everyone wants to be a community-building brand! Plus more news & trends: 'Protein candy,' vitamin brand woes, and why are GLP-1 makers funding body positivity orgs?| welltodo.substack.com
Ambiguous buzzwords and 4 reasons I’m bearish on longevity trends. Plus: Lululemon greenwashing complaint, niche women’s health sector heats up, and more.| welltodo.substack.com
A polarizing figure raises questions about the longevity sector. Plus: A shift in Gen Z wellness, “sad leave,” fitness marketing campaign under fire, and more news and trends.| welltodo.substack.com
Plus: A nostalgic social wellness trend, niche influencers, Americans' biggest health gripes, controversial studies, and more.| welltodo.substack.com
A WashPo report on the misinformation campaign against hormonal contraception left out some key points. (Women have questions about birth control—politicizing it doesn't help)| welltodo.substack.com
Innovative (and sci-fi) wearables in women’s health. Plus: Investors notice a growing consumer complaint, smart marketing campaigns, and more wellness news.| welltodo.substack.com
Researchers want more hallucinogen data. Plus: Therapy in unexpected places, ‘immunocosmetics,' Ozempic’s newest woes, and more health & wellness news.| welltodo.substack.com