If you are wondering _why_ you would want to add negative keywords to your Performance Max campaigns, read this. If you are already convinced you need to add negative keywords to your PMax campaigns, you can use any of these methods: Add your negative keywords at the account level Add your negative keywords to a … Continue reading "How to add negative keywords to your performance max campaigns"| ᴎils rooijmans
If you are wondering _why_ you would want to exclude Mobile App Placements from your account, read this. If you are looking for the quickest and easiest way to exclude _all_ Mobile App Placements from your account (without having to click 140 App categories) follow these steps: In the Google Ads UI, select the … Continue reading "Excluding all Mobile App Placements – the quicker and easier way" The post Excluding all Mobile App Placements – the quicker and easier way appeared first o...| ᴎils rooijmans
With hundreds of scripts that have been published in 2024 where do you even begin?! Let me spare you the pain of endlessly searching for, installing, and testing the best Google Ads scripts that came out in 2024. Here’s the list with my top 5 scripts of 2024, all FREE and ready to boost … Continue reading "The Best Google Ads Scripts of 2024" The post The Best Google Ads Scripts of 2024 appeared first on ᴎils rooijmans.| ᴎils rooijmans
Have you checked your Performance Max Website Placements lately? It’s CRAZY where Google is showing your ads, right? I mean, who want to see their ads appear on ‘247slots.tk’, ‘cupcakes4cash.xyz’, ‘divorcepayday.com’ or some things even more obscure? Performance Max like to shows show ads in every corner of inventory that is available to Google. … Continue reading "How To Exclude Website Placements from your Performance Max Campaigns" The post How To Exclude Website Placements...| ᴎils rooijmans
After conducting audits over hundreds of PMax campaigns, I know that over 80% of them still make this mistake; they DON’T exclude Mobile App placements. Remember, Performance Max campaigns maximize your _spend_, NOT your profits. Here’s WHY you want to exclude mobile apps from your Performance Max campaigns: Irrelevant App placements: Your ads almost … Continue reading "How To Exclude Mobile App Placements from your Performance Max Campaigns"| ᴎils rooijmans
Script: PMax Placement Exclusion Suggestions What it does: This script suggests placement exclusions for bad placements where your PMax ads showed. If new placement exclusions are suggested the placement exclusions are reported via email. The email contains a link to a Google Doc spreadsheet documenting all the placement exclusions suggestions. Why you care: PMax is … Continue reading "Google Ads Script – PMax Placement Exclusion Suggestions V1.1" The post Google Ads Script – PMax Place...| ᴎils rooijmans
Today, I had to fix some URL tracking parameters for one of my clients. Manually fixing UTM parameters to contain the campaign name is Groundhog Day of drudgery. Copy-pasting campaign names in the tracking template or URL suffix is extremely time-consuming and a guaranteed recipe for disaster when you forget to add them to newly created … Continue reading ""| ᴎils rooijmans
“Is my account spending its budget efficiently?” It’s a question every Google Ads advertiser should be asking every month if not every week. Yet…answering this question is hard! How do you know? You could look at all the individual search terms and decide if their clicks are worth the money. With THOUSANDS of search terms … Continue reading "Google Ads Script – Lin Rodnitzky Ratio"| ᴎils rooijmans
Are you tired of endlessly sifting through your search term reports? With Google pushing broad match like a fitness coach demanding “just one more rep”, and match types becoming more fuzzy than my memory of high school Greek, we are all forced to monitor our search terms like a hawk, 24/7, and negate all those … Continue reading ""| ᴎils rooijmans
Campaigns Reporting Script (Fun Edition) What it does: This Google Ads script creates a nicely formatted email that reports the performance of your campaigns. It includes funny emojis to quickly help you discriminate between good performing campaigns and bad performers. Why you care: Simplistic reports like this can give you a quick and easy look … Continue reading "Google Ads Script Review – Campaigns Reporting Script (Fun Edition)" The post Google Ads Script Review – Campaigns Reporti...| Nils Rooijmans
Let’s talk PMax search terms… You are a PPC Pro, so you LOVE your keywords, right? Keywords are _the_ most powerfull signal of intent. Keywords are great to target. AND keywords are great to UNtarget (exclude/negate). Adding negative keywords to our accounts is one of the best ways to reduce wasted ad spend and increase … Continue reading "Google Ads Script – Performance Max Non-Converting Search Term Alerts"| ᴎils rooijmans
Performance Max is a black box. Extremely little data about its performance is shared with us via the Google Ads interface. Yet, we all crave this data. In fact, if I had to choose between a Google Sheet with yesterday’s PPC stats and my morning coffee… my Harar French press would win. BUT, the thing … Continue reading "Google Ads Script – PMax Trending Search Categories"| ᴎils rooijmans