Building Online Businesses - Lars Lofgren
Putting KPIs on rocket ships since 2010. Then watching them blow up. Working on more sustainable paths to growth these days.| Lars Lofgren
Depends on how you define legit. I did some digging into these folks. And everything about their business screams “hey, we’re super duper sketchy!” It’s so bad that I’m still shocked that my Windows key worked (yes, I bought one). First, Vendafly and Digital Chill Mart are the same company. I bought one of their Windows keys. While the key […] The post Are Vendafly and Digital Chill Mart legit? I Put Them to the Test appeared first on Lars Lofgren.| Lars Lofgren
AI isn’t just fucking up SEO. I believe it’s fucking up all of B2B content marketing. Right now, 2 paths are viable. One is a race to the bottom. The other (if I’m right) will survive AI. First, let’s ground ourselves on where we’re at in the evolution of B2B content marketing. A Brief History of B2B Content Marketing: From […] The post The Next Phase of B2B Content Marketing: Influencer Nodes appeared first on Lars Lofgren.| Lars Lofgren
Reddit ain’t the only cheatcode to ranking in Google. Medium is also ripe for the picking. I’ve seen a bunch of Medium articles ranking on page 1 for super valuable terms in Google. So I decided to figure out how it works. Fuck it’s simple. So simple it’s insulting. One of the hottest and most competitive terms right now is […] The post The Stupidly Simple Medium Hack That’s Generating Page 1 Rankings in 2.5 Months appeared first on Lars Lofgren.| Lars Lofgren
I’ve had plenty of business failures. But no matter how crazy things got, my teams and departments have always had a top-tier reputation to execute. We ship. And we keep shipping. All of it high quality work, day in and day out. I’ve had to turn around teams, work across a range of disciplines (marketing, engineering, design, HR, finance, sales, […] The post 10 Management Principles to Copy from Top 10% Teams appeared first on Lars Lofgren.| Lars Lofgren
Site reputation abuse is when a third-party abuses the reputation of a domain to rank a bunch of pages in Google. The SEO community refers to this type of thing as parasite SEO. Google has gone so far as to publish an official policy (documented here) on how this isn’t allowed: Site reputation abuse (parasite SEO) is rampant today. I […] The post The Stupidity of Google’s Site Reputation Abuse Policy appeared first on Lars Lofgren.| Lars Lofgren
Parasite SEO is when a third-party company partners with an established domain, then posts a bunch of SEO content to make a bunch of money. Content often gets published in a subfolder or subdomain or the website. The goal is to leverage the domain’s trust with Google to get rankings and traffic easily. With the right agreement, you can make […] The post The Billion-Dollar World of Parasite SEO: How to Cash In appeared first on Lars Lofgren.| Lars Lofgren
I recently broke down how Reddit mods and users are abusing Google search rankings with affiliate spam. It’s reddit marketing gone awry. The post blew up and got a decent amount of attention. Then I got a front row seat to how deep of a spam filled porta-potty Reddit has become. The State of the Thread When I Posted Here’s […] The post What Happened After I Outed a Reddit Mod for Affiliate Spam appeared first on Lars Lofgren.| Lars Lofgren
Putting KPIs on rocket ships since 2010. Then watching them blow up. Working on more sustainable paths to growth these days.| Lars Lofgren
Let’s say you decide to start a coding bootcamp. Your background is in pedagogy and you love teaching. Your parents were teachers. You find a co-founder, raise a bit of money, and pour your soul into your company. The first couple of years, students love your program. Positive feedback, extraordinary student outcomes, employees love the mission. You are quite literally […]| Lars Lofgren
What if I told you that Forbes Marketplace, the affiliate company operating on Forbes.com ALSO had agreements with CNN and USA Today? And that Forbes Marketplace was stuffing those sites full of affiliate content just like it is with Forbes? And what if Forbes Marketplace went to extreme efforts to hide everything? Would this be considered parasite SEO? I believe […]| Lars Lofgren
Are you sick of Forbes appearing in search results? For topics that Forbes doesn’t have any expertise in? Here’s the organic rankings for “best pet insurance”: Forbes ranks #2. Not sure a business website knows how pet insurance actually works. But okay. They also have the #1 ranking for best cbd gummies: Because it’s a marijuana category, PPC ads don’t […]| Lars Lofgren
