In a country with a slow pick up of email newsletters, find out how Keskisuomalainen used JAMES automised and personalised newsletters to relaunch their email newsletter strategy. The post Increasing subscriber retention by 2% with automated personalized newsletters in Finland appeared first on Twipe.| Cases Archive - Twipe
L’Edition du Soir, launched by Ouest-France was the first digital-only newspaper in France and has now become one of the most read digital-only editions in Europe. At Twipe we are proud to be part of this success story, from the humble beginning in 2013 to the astounding success of this ongoing collaboration with Ouest-France. From Zero […] The post Ouest-France launches digital-only edition appeared first on Twipe.| Cases Archive - Twipe
In 2020, NRC joined the JAMES Launch Partner Programme. In this project, we explored how NRC could leverage the power of automation and personalization to further improve their subscriber retention. During the one year project, we experimented by using a variety of algorithms and formats to create personalized newsletters with JAMES. Following our collaborative research, […] The post NRC experiments with newsletter personalization appeared first on Twipe.| Cases Archive - Twipe
About Aachener Zeitung Aachener Zeitung is published by Medienhaus Aachen together with its sister paper the Aachener Nachrichten. With 15 local titles, both daily newspapers have a circulation of over 83,000 in the Aachen region. Since 2017, Aachener Zeitung has been using Twipe’s ePaper analytics technology EngageReaders. The tool has quickly become an integral part […] The post Aachener Zeitung getting to know their audience through EngageReaders appeared first on Twipe.| Cases Archive - Twipe
The French sports publisher L’Équipe is a French sports publisher founded in 1946. It is known for its daily newspaper L’Équipe, which covers sports news and events in France and around the world. In addition to the newspaper, L’Équipe also operates a mobile app, a sports news website and produces several television programs. The company […]| Twipe
One of the biggest hurdles in digital publishing is turning anonymous readers into paying subscribers. The Telegraph chose Twipe as a tech provider to help them build a news app that users love and keep returning to. Our collaboration has delivered impressive outcomes: From an increase in active monthly users and time spent in app, […]| Twipe
Südwestdeutsche Medienholding (SWMH), StZ’s parent company, manages an extensive network of brands in the German media sector.| Twipe
Enabling growth and peace of mind Le Monde joined Twipe’s Platform in late 2017 for its newspaper’s digital edition. Since then, it has leveraged its strong brand and our reliable Replica technology to build one of the biggest digital audiences in France. On this basis, it has set the ambitious goal to reach 1,000,000 subscribers […]| Twipe