Step inside Google Cloud Summit Doha 2025 with Zeotap’s event highlights. This visual recap showcases a day of innovation, thought leadership, and meaningful connections, where industry experts explored how privacy-first data strategies and cloud technologies are transforming marketing and customer engagement across the MENA region. We extend our thanks to Google Cloud and the team […] The post Zeotap at Google Cloud Summit Doha 2025 | Cloud Innovation & Privacy-First Data in MENA appeare...| Zeotap
Watch the full panel discussion from Shoptalk Europe 2025, where industry leaders explore the future of marketing technology. Moderated by Gillian Simpson (Deloitte Digital), this session features insights from: Learn how these innovators are reshaping marketing through data, AI, and cutting-edge technology. The post New Marketing Technologies | Shoptalk Europe 2025 appeared first on Zeotap.| Zeotap
ABOUT VIRGIN MEDIA O2 Virgin Media O2 is a British mass media and telecommunications company based in London, England. The company was formed in June 2021 as a 50:50 joint venture between Liberty Global and Telefónica through the merger of their respective Virgin Media, the UK’s fastest major broadband provider, and O2, the UK’s favourite mobile […] The post How Virgin Media O2 Saves Millions With Zeotap CDP appeared first on Zeotap.| Zeotap
20+ Use Cases Activated Across EU and US in First 8 Weeks of CDP Implementation ABOUT ENTAIN GROUP Entain, a leading force in the dynamic sports betting and gaming industry, commands a global presence. Their unwavering dedication to operating exclusively within regulated or regulating markets has positioned them as the premier diversified leader in gaming. […] The post How Entain elevated their retargeting strategy with Zeotap CDP, achieving a 4x higher Match Rate in the gaming industry app...| Zeotap
ABOUT BREUNINGER Breuninger, a German established global department store retailer, is known for catering to up-market shoppers. With a rich history dating back to its founding in 1881, Breuninger has predominantly focused on fashion, clothing and premium household goods, establishing itself as a prominent player in the industry. They are renowned for its dedication to […] The post How Breuninger boosts sales with 46% higher basket value using Zeotap CDP appeared first on Zeotap.| Zeotap
Trends in identity resolution that are influencing marketing strategies and the customer experience Salesforce observed that 80 percent of customers value the brand experience as much as the products themselves. While McKinsey reports that personalisation can reduce acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent and increase marketing […]| Zeotap
With Zeotap CDP you can integrate, unify, segment and orchestrate customer data to make better decisions and achieve business success.| Zeotap
Discover how to align your email marketing with the buyer's journey. Get practical examples, innovative ideas, and tactics to enhance engagement and conversions| Zeotap
Zeotap CDP‘s real-time journey orchestration platform offers marketers a powerful toolkit for unlocking the full potential of real-time marketing.| Zeotap
Unlock the power of Zeotap CDP's Audience Module to effortlessly create complex customer segments for exceptional marketing results. Discover how now.| Zeotap
Discover how a 360-degree customer view enhances understanding of customer needs, motivations, and actions, and learn to build your own with practical tips.| Zeotap
Learn how Zeotap CDP helped Carrefour enhance customer engagement and drive growth through data-driven strategies| Zeotap
Learn the 8 best strategies for first-party data collection to enhance your data-driven marketing efforts and start implementing them today.| Zeotap