SuperSport returns as NBA broadcaster in Africa - SportsPro
SuperSport's deal covers more than 50 African countries and now strengthens Canal+’s offering of the NBA on the continent.| SportsPro
SportsPro presents everything you need to know about Bruin Capital, including the company’s investment thesis, key personnel and transaction history. The post Investor profile: Bruin Capital appeared first on SportsPro.| SportsPro
Japanese corporation aligns contract with Italy’s hosting deal for the tournament. The post Nitto renews ATP Finals title sponsorship to 2030 appeared first on SportsPro.| SportsPro
Alex Kay-Jelski tells SportsPro Media Summit that female events are growing in popularity, provide great content and serve multiple audiences. The post BBC Sport chief: We show women’s sport because it’s brilliant, not because we have to appeared first on SportsPro.| SportsPro
Gandler turns focus to new competition having initially become shareholder in European League of Football over the summer. The post David Gandler’s GSG bags London franchise in breakaway European Football Alliance appeared first on SportsPro.| SportsPro
Deal for Scripps would provide Sinclair stations with rights to WNBA and NWSL games. The post Sinclair buys Scripps stake and circles possible merger appeared first on SportsPro.| SportsPro
20-year partnership billed as largest agreement in Big 12 Conference history. The post University of Arizona lands record US$60m Casino Del Sol stadium naming rights deal appeared first on SportsPro.| SportsPro
CEO believes sponsorship-led model, buy-in from soccer ecosystem, and teams' increasing professionalism will keep it ahead. The post Kings League doesn’t fear ‘copycat’ soccer disruptors as it eyes further expansion appeared first on SportsPro.| SportsPro
SuperSport's deal covers more than 50 African countries and now strengthens Canal+’s offering of the NBA on the continent.| SportsPro
Federation president welcomes new competitions into sport and also stresses that there is “space for everybody”.| SportsPro
Zimbabwean sports minister and former swimmer secures absolute majority in first round of voting to succeed Thomas Bach.| SportsPro
Startup track league cites economic concerns for cancelling LA finale and switches focus to 2026 campaign.| SportsPro
Participants express concerns to World Athletics over money owed to them by Michael Johnson’s startup track league.| SportsPro
CAA Base, CAA Stellar and Wasserman accuse English soccer top flight of failing to consult them on proposed changes to financial rules. The post Premier League faces legal threat from agencies ahead of spending cap vote appeared first on SportsPro.| SportsPro
UK broadcaster criticised for producing “unbelievably sexist” content on the social media account. The post Sky Sports scraps female-focused Halo TikTok channel after three days appeared first on SportsPro.| SportsPro
Soccer league gets short term payment boost as it looks to prove winter schedule gains. The post Apple and MLS agree to end US$2.5bn broadcast deal three years early in 2029 appeared first on SportsPro.| SportsPro
UK Sport admits situation will lead to "uncertainty" for basketball in the UK. The post British Basketball Federation to enter liquidation after financial collapse appeared first on SportsPro.| SportsPro
New multi-year distribution agreement ends two-week blackout of live sport on MVPD. The post ESPN back on YouTube TV after Disney and Google end carriage dispute appeared first on SportsPro.| SportsPro
England stormed to another Women's Rugby World Cup title this summer but what happened on the pitch was only part of the story. The post The Red Roses’ World Cup impact: A defining moment for women’s rugby on social appeared first on SportsPro.| SportsPro
Dodgeball’s global governing body has been taking a multifaceted approach to promoting the game around the world. The post How the World Dodgeball Federation is growing its global community appeared first on SportsPro.| SportsPro
UK pay-TV network to exclusively show 2027 and 2029 Ryder Cups as part of latest four-year deal. The post Sky Sports retains UK Ryder Cup and DP World Tour rights until 2029 appeared first on SportsPro.| SportsPro
Country wants to stage the flagship multi-sport event on the African continent for the first time. The post South Africa to bid for 2036 or 2040 Olympic Games appeared first on SportsPro.| SportsPro
Mercedes and McLaren round out top three as F1's scarcity drives major increases in 2025. The post Average F1 team valuation up 48% to US$3.4bn as Ferrari lead grid appeared first on SportsPro.| SportsPro
Chair of English soccer’s new independent regulator says priority is to help the domestic game “plan for the future”. The post David Kogan ‘absolutely refutes’ regulator will demand more Premier League money appeared first on SportsPro.| SportsPro
NBC launches new sports channel as former cable division Versant launches USA Sports and secures Pac-12 deal. The post NBSCN relaunches as linear cable home for Peacock sports content appeared first on SportsPro.| SportsPro
NBA ace Steph Curry will have sole ownership of Curry Brand and be free to find another retail partner for it.| SportsPro
DR Congo's foreign minister had previously urged PSG, Arsenal and Bayern Munich to scrap 'blood-stained' partnerships with tourism brand.| SportsPro
UAE flag carrier Emirates becomes first airline to partner with Bundesliga club Bayern Munich since Qatar Airways departure.| SportsPro
DR Congo’s foreign minister asks clubs to terminate agreement with Rwanda Development Board amid worsening humanitarian crisis.| SportsPro
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US private equity firm makes its first move in buying Atletico Madrid, since launching a dedicated US$5bn sports investment vehicle.| SportsPro
Content, events and business intelligence tools for the international sports community.| SportsPro
US gymnastics icon Simone Biles leads the way in SportsPro’s 15th annual 50 Most Marketable Athletes ranking.| SportsPro
Argentine soccer superstar Lionel Messi leads SportsPro’s 14th annual 50 Most Marketable Athletes ranking.| SportsPro
The business of athlete endorsement is evolving, and this year’s 50 most marketable sports stars are increasingly showing that few topics are off limits when it comes to brand collaborations. The post Eight ways the world’s most marketable athletes are showing up for brands appeared first on SportsPro. The post Eight ways the world’s most marketable athletes are showing up for brands appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
Another year, another chance to take stock of the most marketable athletes on the planet as SportsPro drops its 16th annual ranking. The post Fewer women, no Ohtani, and middle-aged icons: The numbers behind the most marketable athletes of 2025 appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
Today’s generation of marketable athletes aren’t simply participating in culture – they’re shaping it. In an era where fans are as engaged by what their favourite sports stars are interested in and stand for off the field, it isn’t just those with the most individual accolades or biggest follower counts that offer relevance to sponsors. The post How cultural relevance is fuelling a new era of athlete marketability appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
Seven world championships and 105 wins make Lewis Hamilton the most successful Formula One driver of all time. But limiting his influence to on-track success does not do justice to the wider impact of a generational athlete who has managed to transcend motorsport. The post The next Muhammad Ali? Why Lewis Hamilton is the world’s most marketable athlete appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
The 2025 edition of the world’s 50 Most Marketable Athletes assigns each sports star a persona type for the first time, giving brands a powerful new tool for building balanced sponsorship portfolios. The post Why we introduced personas for this year’s 50 Most Marketable Athletes list appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
SportsPro’s latest ranking of the world’s 50 Most Marketable Athletes includes intriguing shifts in the pecking order, with Steph Curry overtaking Caitlin Clark and Carlos Alcaraz edging out Jannik Sinner. A closer look at the data reveals the key factors that set certain sports stars apart from their peers. The post Why a 17-year-old skateboarder is more marketable than Kylian Mbappe appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
Formula One superstar Lewis Hamilton leads the way in SportsPro’s 16th annual 50 Most Marketable Athletes ranking.| SportsPro
As the world's most lucrative sports league prepares to kick off its 106th season, SportsPro breaks down the key figures underpinning its commercial growth.| SportsPro
F1 2025 Commercial Guide: Every team, every sponsor, all the major TV deals.| SportsPro
Each NFL preseason game averaged 2.2m viewers, with viewership up 17 per cent on last year’s set of matchups.| SportsPro
YouTuber and Twitch personality Zack Nani is paying a six-figure sum to show up to three games per match week for free.| SportsPro
German soccer’s top-flight made a net profit after taxes of €114.8 million, with transfer income increasing significantly.| SportsPro
Digital media firm will work with MLB on content and activations at key events as ;league eyes younger audiences| SportsPro
Netflix, Apple, NBC and ESPN could all sign short-term agreements “in the next few weeks” as expansion talk resumes.| SportsPro
Personal care brands such as Dove, Rexona and Axe will activate for multiple men’s and women’s World Cups through to 2029.| SportsPro
Red Roses shirt sponsor O2 secures official involvement with this summer's home Women's Rugby World Cup in England.| SportsPro
The new digital platform will transform how fans connect with Glamorgan Cricket while positioning Sophia Gardens as a premier venue for sport and events.| SportsPro
Broadcaster’s CEO says deal terms “were not right” as French soccer top flight seeks partner for DTC channel.| SportsPro
French soccer's Ligue 1 will make its DTC platform will be available to Prime Video users without needing a Prime membership.| SportsPro
New Ligue 1+ service will broadcast eight games exclusively each weekend live in France, with the ninth game to be shown on delay.| SportsPro
Ligue 1 could become the first major European soccer league to go all-in on domestic streaming. But will this final roll of the dice work?| SportsPro
Sports streamer DAZN launched in 2016 with a vision to disrupt the sports broadcasting market with digital distribution, vast amounts of content, and more affordable, flexible subscriptions. It expanded rapidly […]| SportsPro
The latest in news across the sports industry covering Broadcast & OTT, Finance and Investment, Major Events, Sponsorship and Marketing and Technology.| SportsPro
Comcast-owned broadcaster NBC sees off joint rival bid from CBS and ESPN to secure Premier League rights until 2028.| SportsPro
The Premier League drew its lowest average television audience for the US network since the 2021/22 season.| SportsPro
Yankees and Mets RSN ratings rivalry heats up, German Supercup kicks off new soccer season and Nascar struggles.| SportsPro
German top-flight Bundesliga is first major European soccer league to hand rights to content creators as part of wider overhaul.| SportsPro
Baseball league’s media rights reshuffle reportedly set to leave tech giant out of the picture as ESPN closes in on MLB.TV| SportsPro
82,000 supporters expected at London's Allianz Stadium on 27th September for 2025 Women's Rugby World Cup final.| SportsPro
Agency to support creator-led, six-a-side soccer competition’s sales efforts and conduct strategic review.| SportsPro
LFP Media chief says DTC streaming service Ligue 1+ has already matched what DAZN achieved over entire 2024/25 season.| SportsPro
CricViz has been appointed by India’s public service broadcaster, Prasar Bharati, to produce a new cricket show for fans across India.| SportsPro
Federation’s president Sebastian Coe says situation “not good” with track stars reportedly owed millions of dollars in payments.| SportsPro
The 2026 season of Michael Johnson’s Grand Slam Track is on ice until the competition's debts are settled.| SportsPro
Major departure from IOC’s clean venue policy gets blessing of Olympic body as Honda and Comcast secure naming rights to LA28 venues.| SportsPro
Pohlad family to remain as owners and say they are in process of adding “two significant limited partnership groups”.| SportsPro
By leveraging CRM technology, sports organizations are transforming fan engagement into a powerful revenue stream, offering personalized experiences that drive increased loyalty and boost sales across merchandise, tickets, and subscriptions.| SportsPro
Bayern Munich form new agreement that moves away from commercial elements and focuses on youth soccer development in African nation.| SportsPro
The Baltimore Ravens vs Pittsburgh Steelers match-up fails to beat viewership for Peacock’s playoff game last season.| SportsPro
The 'skinny bundle' from DirecTV offers more than 25 sports and broadcast networks, including ESPN, Fox, NBC and TNT.| SportsPro
ESPN, Fox and WBD’s Venu Sports streaming joint venture has disbanded. SportsPro breaks down how we got to this point and what comes next.| SportsPro
TikTok may have been given a temporary reprieve by US president Donald Trump, but the future of the platform in America remains uncertain.| SportsPro
IOC presidential candidate open to fresh discussions on structure and financial distribution of top-tier partnership programme.| SportsPro
NIP Group co-CEO says agreement with Abu Dhabi Investment Office shows esports industry is “back in a stable state”.| SportsPro
After supporting the delivery of Paris 2024 and running a viral campaign to spotlight the issue, Enedis is hopeful that more organisers will seize the opportunity to decarbonise their events.| SportsPro
With just days until the Olympics opening ceremony, SportsPro looks at some of the key trends shaping the marketing activity for Paris 2024.| SportsPro
Japanese car manufacturer decides not to extend TOP partnership with IOC but will continue to support athletes.| SportsPro
The Japanese electronics titan ends its 37-year long partnership after reviewing ‘how sponsorship should evolve’.| SportsPro
The beauty brand becomes the first sponsor of the WNBA’s first Canadian franchise ahead of their 2026 debut.| SportsPro
Governing body Fifa's top-tier partners Adidas and Coca-Cola believe their existing deals should cover the Club World Cup.| SportsPro
The new agreement for Major League Baseball's Baltimore Orioles will unlock US$600 million to fund upgrades to the ballpark.| SportsPro
17-year-old Luke Littler's first world title triumph averages 2.72 million on UK pay-TV broadcaster Sky Sports.| SportsPro
MLB Commissioner Rob Manfred hopes to have half of all teams on board for launch, which could take place next year.| SportsPro
Fast food chain Subway signs multi-year deal with Women's Professional Leagues Limited worth 'over UK£1m'.| SportsPro
TNT Sports says it would be “challenging” to extract Six Nations rugby union rights from FTA TV in the UK and Ireland.| SportsPro
Executives from the likes of the WSL, IMG, Coca-Cola, WTA, Visa and the NBA share their sponsorship predictions for the year ahead.| SportsPro
The made-for-television golf contest will take place mid-December in Las Vegas and will be broadcast on TNT.| SportsPro
PGA Tour commissioner Jay Monahan remains optimistic of reaching agreement but negotiations will “continue to take time”.| SportsPro
Labour government commits to Football Governance Bill as English soccer leagues remain deadlocked over funding agreement.| SportsPro
The International Series event is set to take place at the DLF Golf and Country Club in Gurgaon next February.| SportsPro
