French streamer Zack Nani acquires Saudi Pro League rights - SportsPro
YouTuber and Twitch personality Zack Nani is paying a six-figure sum to show up to three games per match week for free.| SportsPro
YouTuber and Twitch personality Zack Nani is paying a six-figure sum to show up to three games per match week for free.| SportsPro
German soccer’s top-flight made a net profit after taxes of €114.8 million, with transfer income increasing significantly.| SportsPro
Digital media firm will work with MLB on content and activations at key events as ;league eyes younger audiences| SportsPro
Netflix, Apple, NBC and ESPN could all sign short-term agreements “in the next few weeks” as expansion talk resumes.| SportsPro
Personal care brands such as Dove, Rexona and Axe will activate for multiple men’s and women’s World Cups through to 2029.| SportsPro
Red Roses shirt sponsor O2 secures official involvement with this summer's home Women's Rugby World Cup in England.| SportsPro
Video game publisher confirms several licensing deals and renewals. The post EA Sports signs up as official England partner ahead of EA FC 26 launch appeared first on SportsPro.| SportsPro
Dallas Cowboys lead the way for 19th straight year at US$13bn, followed by LA Rams and New York Giants. The post Average NFL team valuation jumps 25% to US$7.1bn appeared first on SportsPro.| SportsPro
6pm CET start will help European soccer showpiece reach younger fans and audiences in Asia. The post Uefa moves Champions League final kick-off three hours earlier appeared first on SportsPro.| SportsPro
MVPD hopes more affordable bundle will drive subscriptions but NBC is missing. The post Fubo offers sports-specific pay-TV bundle in the US, including ESPN DTC appeared first on SportsPro.| SportsPro
Jim Ratcliffe’s petrochemicals firm becomes latest financial backer to UK sportswear group. The post Ineos invests in Castore as part of Belstaff deal appeared first on SportsPro.| SportsPro
Antoine Le Nel, Revolut's chief growth and marketing officer, tells SportsPro how the brand assesses partnership opportunities and why it won’t simply be putting its logo on your team’s jersey. The post What’s driving Revolut’s global sports sponsorship push? appeared first on SportsPro.| SportsPro
US women’s sports fund could buy up to 49% of WSL outfit at UK£55m valuation. The post West Ham United hold ‘advanced talks’ to sell stake in women’s team to Monarch Collective appeared first on SportsPro.| SportsPro
Paramount-owned network to show two Sunday evening games per week as part of multi-year agreement. The post NFL expands UK FTA presence with Channel 5 Sunday evening games appeared first on SportsPro.| SportsPro
Streamer will offer coverage without a subscription in key markets. The post DAZN to show live NCAA college football and basketball across UK, Europe and MENA appeared first on SportsPro.| SportsPro
Anti-trust lawsuit alleges illegal campaign to “crush” controversial pro-doping event. The post Enhanced Games files US$800m lawsuit against Wada, World Aquatics and USA Swimming appeared first on SportsPro.| SportsPro
Commissioner for Intergenerational Fairness, Youth, Culture and Sport says "European football must stay in Europe". The post EU commissioner: Playing domestic soccer matches overseas ‘a betrayal’ appeared first on SportsPro.| SportsPro
Agreement will reportedly run into mid-2030s and represents largest naming rights deal in Formula One. The post McLaren cash in ‘US$100m-a-year’ Mastercard title sponsorship appeared first on SportsPro.| SportsPro
Seventeen teams across the organisation participated in the annual hackathon for a shot at the top three prizes. The post Sportz Interactive’s 2025 Hackathon spotlights future of fan engagement with GenAI-led innovations appeared first on SportsPro.| SportsPro
Popular content creator among first group to host additional streams of the game between the Chiefs and Chargers. The post YouTube plans iShowSpeed altcast for live NFL Brazil game appeared first on SportsPro.| SportsPro
Spend surges 122% over the past decade as lucrative rights deals fuel growth. The post US sports rights spending hits US$30.5bn in 2025 appeared first on SportsPro.| SportsPro
Ben Harburg believes Saudi Pro League is operating in a high growth market with “weakening or flatlining competition”. The post Al Kholood owner: European soccer “on the decline” as major leagues become “lethargic” appeared first on SportsPro.| SportsPro
Building on record digital growth, Ten Toes will continue running England Rugby and Red Roses channels—driving daily content, community engagement and strategic consultancy through 2027. The post England Rugby extends partnership with Ten Toes in two-year deal appeared first on SportsPro.| SportsPro
Broadcaster recently missed out on rights to UFC’s flagship events. The post ESPN ‘eyes deal’ to integrate UFC Fight Pass into DTC platform appeared first on SportsPro.| SportsPro
A total of 4.6m viewers watched the UK PSB’s live linear coverage of the tournament’s opening weekend. The post Ratings roundup: Women’s Rugby World Cup opener watched by 3m on BBC appeared first on SportsPro.| SportsPro
The new digital platform will transform how fans connect with Glamorgan Cricket while positioning Sophia Gardens as a premier venue for sport and events.| SportsPro
Broadcaster’s CEO says deal terms “were not right” as French soccer top flight seeks partner for DTC channel.| SportsPro
French soccer's Ligue 1 will make its DTC platform will be available to Prime Video users without needing a Prime membership.| SportsPro
New Ligue 1+ service will broadcast eight games exclusively each weekend live in France, with the ninth game to be shown on delay.| SportsPro
Ligue 1 could become the first major European soccer league to go all-in on domestic streaming. But will this final roll of the dice work?| SportsPro
Sports streamer DAZN launched in 2016 with a vision to disrupt the sports broadcasting market with digital distribution, vast amounts of content, and more affordable, flexible subscriptions. It expanded rapidly […]| SportsPro
The latest in news across the sports industry covering Broadcast & OTT, Finance and Investment, Major Events, Sponsorship and Marketing and Technology.| SportsPro
Comcast-owned broadcaster NBC sees off joint rival bid from CBS and ESPN to secure Premier League rights until 2028.| SportsPro
The Premier League drew its lowest average television audience for the US network since the 2021/22 season.| SportsPro
Yankees and Mets RSN ratings rivalry heats up, German Supercup kicks off new soccer season and Nascar struggles.| SportsPro
German top-flight Bundesliga is first major European soccer league to hand rights to content creators as part of wider overhaul.| SportsPro
Baseball league’s media rights reshuffle reportedly set to leave tech giant out of the picture as ESPN closes in on MLB.TV| SportsPro
82,000 supporters expected at London's Allianz Stadium on 27th September for 2025 Women's Rugby World Cup final.| SportsPro
Agency to support creator-led, six-a-side soccer competition’s sales efforts and conduct strategic review.| SportsPro
LFP Media chief says DTC streaming service Ligue 1+ has already matched what DAZN achieved over entire 2024/25 season.| SportsPro
CricViz has been appointed by India’s public service broadcaster, Prasar Bharati, to produce a new cricket show for fans across India.| SportsPro
Startup track league’s founder Michael Johnson reveals investor pulling out caused “major, major cash flow issue”.| SportsPro
Startup track league cites economic concerns for cancelling LA finale and switches focus to 2026 campaign.| SportsPro
Federation’s president Sebastian Coe says situation “not good” with track stars reportedly owed millions of dollars in payments.| SportsPro
The 2026 season of Michael Johnson’s Grand Slam Track is on ice until the competition's debts are settled.| SportsPro
Major departure from IOC’s clean venue policy gets blessing of Olympic body as Honda and Comcast secure naming rights to LA28 venues.| SportsPro
Pohlad family to remain as owners and say they are in process of adding “two significant limited partnership groups”.| SportsPro
By leveraging CRM technology, sports organizations are transforming fan engagement into a powerful revenue stream, offering personalized experiences that drive increased loyalty and boost sales across merchandise, tickets, and subscriptions.| SportsPro
Bayern Munich form new agreement that moves away from commercial elements and focuses on youth soccer development in African nation.| SportsPro
Content, events and business intelligence tools for the international sports community.| SportsPro
Internet giant Amazon said its Thursday Night Football viewership was up 11 per cent among 18 to 34-year-olds.| SportsPro
Nascar Cup Series 2025 Commercial Guide: All the teams, sponsors and major TV deals.| SportsPro
The Baltimore Ravens vs Pittsburgh Steelers match-up fails to beat viewership for Peacock’s playoff game last season.| SportsPro
The 'skinny bundle' from DirecTV offers more than 25 sports and broadcast networks, including ESPN, Fox, NBC and TNT.| SportsPro
ESPN, Fox and WBD’s Venu Sports streaming joint venture has disbanded. SportsPro breaks down how we got to this point and what comes next.| SportsPro
TikTok may have been given a temporary reprieve by US president Donald Trump, but the future of the platform in America remains uncertain.| SportsPro
IOC presidential candidate open to fresh discussions on structure and financial distribution of top-tier partnership programme.| SportsPro
NIP Group co-CEO says agreement with Abu Dhabi Investment Office shows esports industry is “back in a stable state”.| SportsPro
After supporting the delivery of Paris 2024 and running a viral campaign to spotlight the issue, Enedis is hopeful that more organisers will seize the opportunity to decarbonise their events.| SportsPro
With just days until the Olympics opening ceremony, SportsPro looks at some of the key trends shaping the marketing activity for Paris 2024.| SportsPro
Japanese car manufacturer decides not to extend TOP partnership with IOC but will continue to support athletes.| SportsPro
The Japanese electronics titan ends its 37-year long partnership after reviewing ‘how sponsorship should evolve’.| SportsPro
The beauty brand becomes the first sponsor of the WNBA’s first Canadian franchise ahead of their 2026 debut.| SportsPro
Governing body Fifa's top-tier partners Adidas and Coca-Cola believe their existing deals should cover the Club World Cup.| SportsPro
The new agreement for Major League Baseball's Baltimore Orioles will unlock US$600 million to fund upgrades to the ballpark.| SportsPro
17-year-old Luke Littler's first world title triumph averages 2.72 million on UK pay-TV broadcaster Sky Sports.| SportsPro
MLB Commissioner Rob Manfred hopes to have half of all teams on board for launch, which could take place next year.| SportsPro
Fast food chain Subway signs multi-year deal with Women's Professional Leagues Limited worth 'over UK£1m'.| SportsPro
TNT Sports says it would be “challenging” to extract Six Nations rugby union rights from FTA TV in the UK and Ireland.| SportsPro
Executives from the likes of the WSL, IMG, Coca-Cola, WTA, Visa and the NBA share their sponsorship predictions for the year ahead.| SportsPro
The made-for-television golf contest will take place mid-December in Las Vegas and will be broadcast on TNT.| SportsPro
PGA Tour commissioner Jay Monahan remains optimistic of reaching agreement but negotiations will “continue to take time”.| SportsPro
Labour government commits to Football Governance Bill as English soccer leagues remain deadlocked over funding agreement.| SportsPro
The International Series event is set to take place at the DLF Golf and Country Club in Gurgaon next February.| SportsPro
Former minority owner Amanda Staveley is open to investing in another soccer club following her exit from Newcastle.| SportsPro
All-stock deal is expected to close in first half of 2025 and will see Endeavor increase TKO ownership to 59%.| SportsPro
The self-proclaimed ‘worldwide leader of sports’ pioneered the concept of a cable channel in the US when it launched in 1979. It has since grown into one of the industry’s […]| SportsPro
Cosm will send cameras and production crews to NFL stadiums to broadcast at least three games per week for remainder of regular season.| SportsPro
The WNBPA wants to create a new ‘equity-based economic model’ that changes as the league’s finances improve.| SportsPro
This year's list of the world's 50 most marketable athletes features seven women's basketball stars, proving that Caitlin Clark isn't the only one bringing new - and highly engaged - audiences to the WNBA.| SportsPro
SportsPro presents all the key off-court details for the planet’s preeminent women’s basketball competition and its 12 franchises. The 28th season of the Women’s National Basketball Association (WNBA) is arguably […]| SportsPro
Brands benefit from 'Caitlin Clark effect' with 45 per cent of total broadcast value coming from Indiana Fever games.| SportsPro
Breaking down how tech and broadcasting have transformed the NFL on and off the field and what future innovations will aid its plans for global expansion.| SportsPro
Agreement includes Two Circles being named exclusive media sales agency for Uefa Women’s Champions League.| SportsPro
Founded in 2011, Two Circles is an international sports and entertainment marketing business that leverages data and knowing fans best to help organisations grow audiences and revenues. From 13 international […]| SportsPro
Payments firm Visa's head of sponsorships for Europe says the company hit all of its Paris 2024 targets before the Olympics started.| SportsPro
The Endeavor-owned business is also collaborating with MLS on hospitality experiences for the soccer showpiece.| SportsPro
The upcoming commercial cycle will span five years from 2025 to 2030 but shorter-term deals remain a possibility.| SportsPro
With seven Olympic and 23 world championship gold medals, Simone Biles has won it all. At the same time, she has become a champion of more than just gymnastics.| SportsPro
With the Olympic baton now passed on to LA, SportsPro picks out the key commercial figures from Paris 2024.| SportsPro
German workwear manufacturer Strauss to also feature on the batting helmets of all 120 MiLB teams from 2025.| SportsPro
Major League Baseball attributes growth in popularity at home and in-stadium to rule changes that have made the game more appealing.| SportsPro
SportsPro's technology editor explains the recent trend towards free ad supported television (FAST).| SportsPro
