Simone Biles named world's most marketable athlete for second time - SportsPro
US gymnastics icon Simone Biles leads the way in SportsPro’s 15th annual 50 Most Marketable Athletes ranking.| SportsPro
US gymnastics icon Simone Biles leads the way in SportsPro’s 15th annual 50 Most Marketable Athletes ranking.| SportsPro
Argentine soccer superstar Lionel Messi leads SportsPro’s 14th annual 50 Most Marketable Athletes ranking.| SportsPro
The business of athlete endorsement is evolving, and this year’s 50 most marketable sports stars are increasingly showing that few topics are off limits when it comes to brand collaborations. The post Eight ways the world’s most marketable athletes are showing up for brands appeared first on SportsPro. The post Eight ways the world’s most marketable athletes are showing up for brands appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
Another year, another chance to take stock of the most marketable athletes on the planet as SportsPro drops its 16th annual ranking. The post Fewer women, no Ohtani, and middle-aged icons: The numbers behind the most marketable athletes of 2025 appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
Today’s generation of marketable athletes aren’t simply participating in culture – they’re shaping it. In an era where fans are as engaged by what their favourite sports stars are interested in and stand for off the field, it isn’t just those with the most individual accolades or biggest follower counts that offer relevance to sponsors. The post How cultural relevance is fuelling a new era of athlete marketability appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
Seven world championships and 105 wins make Lewis Hamilton the most successful Formula One driver of all time. But limiting his influence to on-track success does not do justice to the wider impact of a generational athlete who has managed to transcend motorsport. The post The next Muhammad Ali? Why Lewis Hamilton is the world’s most marketable athlete appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
The 2025 edition of the world’s 50 Most Marketable Athletes assigns each sports star a persona type for the first time, giving brands a powerful new tool for building balanced sponsorship portfolios. The post Why we introduced personas for this year’s 50 Most Marketable Athletes list appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
SportsPro’s latest ranking of the world’s 50 Most Marketable Athletes includes intriguing shifts in the pecking order, with Steph Curry overtaking Caitlin Clark and Carlos Alcaraz edging out Jannik Sinner. A closer look at the data reveals the key factors that set certain sports stars apart from their peers. The post Why a 17-year-old skateboarder is more marketable than Kylian Mbappe appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
Formula One superstar Lewis Hamilton leads the way in SportsPro’s 16th annual 50 Most Marketable Athletes ranking.| SportsPro
As the world's most lucrative sports league prepares to kick off its 106th season, SportsPro breaks down the key figures underpinning its commercial growth.| SportsPro
F1 2025 Commercial Guide: Every team, every sponsor, all the major TV deals.| SportsPro
Each NFL preseason game averaged 2.2m viewers, with viewership up 17 per cent on last year’s set of matchups.| SportsPro
YouTuber and Twitch personality Zack Nani is paying a six-figure sum to show up to three games per match week for free.| SportsPro
German soccer’s top-flight made a net profit after taxes of €114.8 million, with transfer income increasing significantly.| SportsPro
Digital media firm will work with MLB on content and activations at key events as ;league eyes younger audiences| SportsPro
Netflix, Apple, NBC and ESPN could all sign short-term agreements “in the next few weeks” as expansion talk resumes.| SportsPro
Personal care brands such as Dove, Rexona and Axe will activate for multiple men’s and women’s World Cups through to 2029.| SportsPro
Red Roses shirt sponsor O2 secures official involvement with this summer's home Women's Rugby World Cup in England.| SportsPro
The new digital platform will transform how fans connect with Glamorgan Cricket while positioning Sophia Gardens as a premier venue for sport and events.| SportsPro
Broadcaster’s CEO says deal terms “were not right” as French soccer top flight seeks partner for DTC channel.| SportsPro
French soccer's Ligue 1 will make its DTC platform will be available to Prime Video users without needing a Prime membership.| SportsPro
New Ligue 1+ service will broadcast eight games exclusively each weekend live in France, with the ninth game to be shown on delay.| SportsPro
Ligue 1 could become the first major European soccer league to go all-in on domestic streaming. But will this final roll of the dice work?| SportsPro
Sports streamer DAZN launched in 2016 with a vision to disrupt the sports broadcasting market with digital distribution, vast amounts of content, and more affordable, flexible subscriptions. It expanded rapidly […]| SportsPro
The latest in news across the sports industry covering Broadcast & OTT, Finance and Investment, Major Events, Sponsorship and Marketing and Technology.| SportsPro
Comcast-owned broadcaster NBC sees off joint rival bid from CBS and ESPN to secure Premier League rights until 2028.| SportsPro
The Premier League drew its lowest average television audience for the US network since the 2021/22 season.| SportsPro
Yankees and Mets RSN ratings rivalry heats up, German Supercup kicks off new soccer season and Nascar struggles.| SportsPro
German top-flight Bundesliga is first major European soccer league to hand rights to content creators as part of wider overhaul.| SportsPro
Baseball league’s media rights reshuffle reportedly set to leave tech giant out of the picture as ESPN closes in on MLB.TV| SportsPro
82,000 supporters expected at London's Allianz Stadium on 27th September for 2025 Women's Rugby World Cup final.| SportsPro
Agency to support creator-led, six-a-side soccer competition’s sales efforts and conduct strategic review.| SportsPro
LFP Media chief says DTC streaming service Ligue 1+ has already matched what DAZN achieved over entire 2024/25 season.| SportsPro
CricViz has been appointed by India’s public service broadcaster, Prasar Bharati, to produce a new cricket show for fans across India.| SportsPro
Startup track league’s founder Michael Johnson reveals investor pulling out caused “major, major cash flow issue”.| SportsPro
Startup track league cites economic concerns for cancelling LA finale and switches focus to 2026 campaign.| SportsPro
Federation’s president Sebastian Coe says situation “not good” with track stars reportedly owed millions of dollars in payments.| SportsPro
The 2026 season of Michael Johnson’s Grand Slam Track is on ice until the competition's debts are settled.| SportsPro
Major departure from IOC’s clean venue policy gets blessing of Olympic body as Honda and Comcast secure naming rights to LA28 venues.| SportsPro
Pohlad family to remain as owners and say they are in process of adding “two significant limited partnership groups”.| SportsPro
By leveraging CRM technology, sports organizations are transforming fan engagement into a powerful revenue stream, offering personalized experiences that drive increased loyalty and boost sales across merchandise, tickets, and subscriptions.| SportsPro
Bayern Munich form new agreement that moves away from commercial elements and focuses on youth soccer development in African nation.| SportsPro
Content, events and business intelligence tools for the international sports community.| SportsPro
Internet giant Amazon said its Thursday Night Football viewership was up 11 per cent among 18 to 34-year-olds.| SportsPro
The Baltimore Ravens vs Pittsburgh Steelers match-up fails to beat viewership for Peacock’s playoff game last season.| SportsPro
The 'skinny bundle' from DirecTV offers more than 25 sports and broadcast networks, including ESPN, Fox, NBC and TNT.| SportsPro
ESPN, Fox and WBD’s Venu Sports streaming joint venture has disbanded. SportsPro breaks down how we got to this point and what comes next.| SportsPro
TikTok may have been given a temporary reprieve by US president Donald Trump, but the future of the platform in America remains uncertain.| SportsPro
IOC presidential candidate open to fresh discussions on structure and financial distribution of top-tier partnership programme.| SportsPro
NIP Group co-CEO says agreement with Abu Dhabi Investment Office shows esports industry is “back in a stable state”.| SportsPro
After supporting the delivery of Paris 2024 and running a viral campaign to spotlight the issue, Enedis is hopeful that more organisers will seize the opportunity to decarbonise their events.| SportsPro
With just days until the Olympics opening ceremony, SportsPro looks at some of the key trends shaping the marketing activity for Paris 2024.| SportsPro
Japanese car manufacturer decides not to extend TOP partnership with IOC but will continue to support athletes.| SportsPro
The Japanese electronics titan ends its 37-year long partnership after reviewing ‘how sponsorship should evolve’.| SportsPro
The beauty brand becomes the first sponsor of the WNBA’s first Canadian franchise ahead of their 2026 debut.| SportsPro
Governing body Fifa's top-tier partners Adidas and Coca-Cola believe their existing deals should cover the Club World Cup.| SportsPro
The new agreement for Major League Baseball's Baltimore Orioles will unlock US$600 million to fund upgrades to the ballpark.| SportsPro
17-year-old Luke Littler's first world title triumph averages 2.72 million on UK pay-TV broadcaster Sky Sports.| SportsPro
MLB Commissioner Rob Manfred hopes to have half of all teams on board for launch, which could take place next year.| SportsPro
Fast food chain Subway signs multi-year deal with Women's Professional Leagues Limited worth 'over UK£1m'.| SportsPro
TNT Sports says it would be “challenging” to extract Six Nations rugby union rights from FTA TV in the UK and Ireland.| SportsPro
Executives from the likes of the WSL, IMG, Coca-Cola, WTA, Visa and the NBA share their sponsorship predictions for the year ahead.| SportsPro
The made-for-television golf contest will take place mid-December in Las Vegas and will be broadcast on TNT.| SportsPro
PGA Tour commissioner Jay Monahan remains optimistic of reaching agreement but negotiations will “continue to take time”.| SportsPro
Labour government commits to Football Governance Bill as English soccer leagues remain deadlocked over funding agreement.| SportsPro
The International Series event is set to take place at the DLF Golf and Country Club in Gurgaon next February.| SportsPro
Former minority owner Amanda Staveley is open to investing in another soccer club following her exit from Newcastle.| SportsPro
All-stock deal is expected to close in first half of 2025 and will see Endeavor increase TKO ownership to 59%.| SportsPro
The self-proclaimed ‘worldwide leader of sports’ pioneered the concept of a cable channel in the US when it launched in 1979. It has since grown into one of the industry’s […]| SportsPro
Cosm will send cameras and production crews to NFL stadiums to broadcast at least three games per week for remainder of regular season.| SportsPro
The WNBPA wants to create a new ‘equity-based economic model’ that changes as the league’s finances improve.| SportsPro
This year's list of the world's 50 most marketable athletes features seven women's basketball stars, proving that Caitlin Clark isn't the only one bringing new - and highly engaged - audiences to the WNBA.| SportsPro
SportsPro presents all the key off-court details for the planet’s preeminent women’s basketball competition and its 12 franchises. The 28th season of the Women’s National Basketball Association (WNBA) is arguably […]| SportsPro
Brands benefit from 'Caitlin Clark effect' with 45 per cent of total broadcast value coming from Indiana Fever games.| SportsPro
Breaking down how tech and broadcasting have transformed the NFL on and off the field and what future innovations will aid its plans for global expansion.| SportsPro
Agreement includes Two Circles being named exclusive media sales agency for Uefa Women’s Champions League.| SportsPro
Founded in 2011, Two Circles is an international sports and entertainment marketing business that leverages data and knowing fans best to help organisations grow audiences and revenues. From 13 international […]| SportsPro
Payments firm Visa's head of sponsorships for Europe says the company hit all of its Paris 2024 targets before the Olympics started.| SportsPro
The Endeavor-owned business is also collaborating with MLS on hospitality experiences for the soccer showpiece.| SportsPro
The upcoming commercial cycle will span five years from 2025 to 2030 but shorter-term deals remain a possibility.| SportsPro
With seven Olympic and 23 world championship gold medals, Simone Biles has won it all. At the same time, she has become a champion of more than just gymnastics.| SportsPro
With the Olympic baton now passed on to LA, SportsPro picks out the key commercial figures from Paris 2024.| SportsPro
German workwear manufacturer Strauss to also feature on the batting helmets of all 120 MiLB teams from 2025.| SportsPro
Major League Baseball attributes growth in popularity at home and in-stadium to rule changes that have made the game more appealing.| SportsPro
SportsPro's technology editor explains the recent trend towards free ad supported television (FAST).| SportsPro
The jersey patch sponsorship deals in the league rose 59% totaling $204 million, with 20 active deals in 2024.| SportsPro
SportsPro examines LA Dodgers star Shohei Ohtani's impact in increasing viewership, sponsorship and even tourism in Los Angeles.| SportsPro
In its first themed week of the year, SportsPro hears from experts across sport to paint a picture of how the industry is balancing the concerns of people, planet and profit.| SportsPro
12-year partnership with IOC sees Gulf state deepen esports presence and strengthen ties with the Olympic Games’ organiser.| SportsPro
Why is Saudi Arabia investing so heavily in competitive gaming and how will the Esports World Cup shape the future of the industry?| SportsPro
Clubs will now be able to face Girona and Nice respectively next season after changes made to ownership arrangements.| SportsPro
Lead author of Leonard Curtis study warns concerns will exist “for some time to come” over another team possibly collapsing.| SportsPro
