How to Migrate UA to GA4: The Marketer’s Guide
From July 1st, 2023, Google discontinued its Universal Analytics (UA) for its Google Analytics 360 users. Hence, they must migrate to Google Analytics 4 (GA4). | GrowthNirvana
Hundreds of companies use Growth Nirvana to connect their data sources. Below are some interesting insights and our most popular data connectors. Data Connector Insights A surprisingly popular data connector is Google Sheets and Email which is primarily used to ingest ad hoc data (ex, business goals like revenue targets, OKRs, and KPIs). Another use case for […]| GrowthNirvana
Google Analytics 4 might seem like an overwhelming sea of numbers where deriving meaningful insights is like finding a needle in a haystack. That’s where GA4 reporting comes in. GA4 reports are like guiding stars that help you navigate the data toward making better-informed decisions for your business. GA4 Reports gather data from your websites […]| GrowthNirvana
Trying hard to maximize your Return On Investment with PPC campaigns? It’s challenging to drive higher returns when your ads aren’t attracting enough traffic, or you get plenty of clicks but fewer conversions. Welcome to Growth Nirvana’s comprehensive guide on mastering PPC Lead Generation strategies. In this blog, we’ll explore PPC lead generation in its […]| GrowthNirvana
As a PPC marketer, you need to understand your campaigns’ performance and find ways to improve them. Yet there may be times when you overload your senses with all the available PPC metrics. We understand that. That’s exactly why we focus on solidifying your PPC analysis basics in this article. It will help you identify […]| GrowthNirvana
If your PPC campaign isn’t working well, it can drag down the entire performance. So, to get the most out of your PPC campaigns, you need to track and measure them accurately. Successful PPC campaigns need calculations, analysis, and tools to plan, build, measure, and optimize them. Improving your campaign results also relies on continuous […]| GrowthNirvana
Looks like you’ve begun your PPC journey! While PPC campaigns can potentially drive more leads, there’s a lot you must look into when running the campaigns. PPC campaigns do not guarantee results. Hence, if you fail to track your campaign, you may end up spending more with no valuable outcomes. Here comes the role of […]| GrowthNirvana
Gathering data from multiple sources, curating reports manually, and ensuring that all of the reports are in an easy-to-understand format is a tiresome activity. Agencies and marketers dealing with multiple clients would have to spend days at a stretch just to get these things done. But this tool will automate all of these tasks, Agency […]| GrowthNirvana
Businesses rely more on data-driven marketing campaigns as more customers research and buy products online. This necessitated automating marketing data collection and analysis with the help of various tools. Adverity is one of the most popular tools to automate data collection and analysis. It can streamline your marketing data and harness valuable insights from the […]| GrowthNirvana
Do you find gathering and analyzing data from different sources to make informed decisions time-consuming? A tool that you can refer to is Supermetrics. Being a top data analytics platform, Supermetrics brings numerous features to its users. With this tool, you can integrate data from various sources, like Google Analytics, Facebook Ads, LinkedIn Ads, and […]| GrowthNirvana
From July 1st, 2023, Google discontinued its Universal Analytics (UA) for its Google Analytics 360 users. Hence, they must migrate to Google Analytics 4 (GA4). | GrowthNirvana
