Tyler Pisani, Senior Director of Audience and Consumer Revenue at The Spokesman-Review, and Arvid Tchivzhel, SVP at Mather Mather’s Arvid Tchivzhel recently sat down with Tyler Pisani, Senior Director of Audience and Consumer Revenue at The Spokesman-Review—a family-owned newspaper that has been a| Mather
Get In Touch Call or email us (+1) 770 993 4111 info@mathereconomics.com Headquarters USA 1215 Hightower Trail, Building A, Suite 100 Atlanta, GA 30350 Europe Katwilgweg 2 2050 Antwerp, Belgium (+32) 032100210 Canada 250 University Avenue, Suite #200 Toronto, ON M5H 3E5, Canada| Mather
Even the best strategy can stall without the right people to drive it forward. Mather’s Fractional Leadership service helps you close the “last mile” of implementation by embedding seasoned media operators directly into your team —bridging talent gaps and accelerating growth. Get in Touch Whe| Mather
October 13th, 2025 Organic search is eroding — and the impact runs deep. Mather’s October update on AI Overviews and News Media explores the structural declines reshaping digital distribution. Audience ... Read more| Mather
By: Katherine Ruane, Director of Strategic Marketing Background Aller Media Nordic, founded in 1873, is one of the largest media houses in the Nordics with more than 60 lifestyle, health, ... Read more| Mather
Pablo Altieri, Founder of Diagonal Minds September 11th, 2025 In this exclusive Q&A, Pablo Altieri, Founder of Diagonal Minds, shares his take on the state of Latin America’s media industry, covering ... Read more| Mather
By: Katherine Ruane, Director of Strategic Marketing Background Alma Media, one of Finland’s leading media groups, has built its reputation on editorial excellence and sustainable business growth. Its flagship business ... Read more| Mather
By Dustin Tetley, VP of Operations & Data Science, and Chris Mateer, Consultant August 25, 2025 News publishers around the world are rethinking how to structure introductory offers to grow ... Read more| Mather
Each quarter, we deliver a comprehensive industry snapshot of U.S. news publishers—spotlighting revenue and volume trends, consumer marketing insights, and the latest shifts in pricing strategy. Our goal is ... Read more| Mather
August 12th, 2025 We’re back with your July 2025 Audience Benchmarking Update.This month’s snapshot shows a sharp reset for North American news audiences. Engagement across 480+ U.S. and Canadian news ... Read more| Mather
By Luke Magerko, Director of Consulting at Mather July 23rd, 2025 While many newsrooms are grappling with declining digital traffic and shrinking resources, the Bangor Daily News (BDN) is showing that growth is still possible — with the right strategy, focus, and tools in place. In the| Mather
Who we are Mather is the modern publisher's go-to strategic partner, blending deep industry expertise, advanced analytics, and AI-powered tech to supercharge revenue and ensure the sustainability of your media revenue model. What sets us apart Having partnered with hundreds of publishers, we ha| Mather
By: Katherine Ruane, Director of Strategic Marketing, and Daniela Lomas, Marketing Specialist at Mather Background The Bangor Daily News (BDN) has been a trusted voice in Maine for over a century, but even established institutions must evolve in today’s fast-paced digital landscape. Facing stagnat| Mather
By: Aleksandra Kozioł, Content Specialist at PushPushGo, and Katherine Ruane, Director of Strategic Marketing at Mather What’s standing between strong journalism and real audience impact? It’s a question more publishers are asking as they face a growing challenge — not just reaching audiences, but| Mather
By Arvid Tchivzhel, SVP of Technology at Mather Economics, Todd Benoit, President of Bangor Daily News, and Katherine Ruane, Director of Marketing Strategy at Mather January 7th, 2025 Background Founded in 1889, the Bangor Daily News (BDN) has been Maine’s trusted voice for over 130 yea| Mather
By Katherine Ruane, Director of Marketing Strategy at Mather October 23rd, 2024 With recent news from Digiday revealing that Business Insider increased conversions by 75% using an AI-powered paywall, we’re taking a closer look at how publishers can leverage similar strategies for the| Mather
Latest findings on Digital Subscription Offer Optimization stemming from extensive economic modeling and A/B testing of subscription offers and audience segmentation. In this post, we give an overview of the topic and research approach. Additional findings will be shared in subsequent posts on our developing framework for optimizing go-to-market offers and measuring tradeoffs in short-term vs. long-term goals.| Mather
auf Deutsch Mather Economics expands its global footprint by acquiring AI-powered solution provider Sophi Atlanta, Georgia – August 22, 2023 - Mather Economics (Mather), a global leader in strategic advisory for subscriber yield management, digital product pricing, and content analytics, ha| Mather
Elevate Strategic Planning News media is at a pivotal crossroads — digital transformation is no longer optional Mather helps publishers secure long-term success by optimizing print strategies and maximizing digital opportunities. Learn More Mather helps you navigate this transition with exper| Mather
By Luke Magerko, Consulting Director at Mather July 17th, 2025 There’s growing concern across the industry that AI-generated search and content features are disrupting how people find and engage with news. One product in particular, Google’s AI Overview—is raising eyebrows for good reason| Mather
By: Matt Lindsay, CEO and Joel Medford, Data Analyst and Team Lead at Mather Economics June 24th, 2024 In a recent study, Mather Economics analyzed the performance of 118 websites for one year after they changed their paywall strategies in March 2023. One group of news sites, the "closed"| Mather
By Katherine Ruane, Director of Strategic Marketing at Mather July 3rd, 2025 Across the news industry, publishers are moving beyond rigid paywall rules toward AI-powered systems that adapt in real time to reader behavior. But this shift isn’t about automation for automation’s sake—it’s about buildi| Mather
By: Katherine Ruane, Director of Strategic Marketing May 29th, 2025 Background The Tampa Bay Times in Florida is the largest newspaper in the southeastern United States and a nationally recognized leader in investigative journalism, with multiple Pulitzer Prizes to its name. Known for its commitme| Mather
By Michael O’Neill, Founder of Sophi, and Ariel Burkett, VP of Global Sales & Marketing at Mather February 9th, 2025 Paywalls have become the backbone of digital monetization for publishers worldwide. In their early days, they followed a one-size-fits-all approach, treating every use| Mather
By Mike O'Neill, Founder of Sophi, Daniela Lomas, Marketing Specialist, and Katherine Ruane, Director of Strategic Marketing at Mather April 29, 2025 Ten years ago, a newsroom challenge sparked a new idea. What started as an internal solution at The Globe and Mail has grown into Sophi, an AI-powere| Mather
By Matt Lindsay, President and CEO, and Michael O’Neill, Founder of Sophi at Mather April 8th, 2025 Publishers face a delicate balancing act: growing their subscriber base while maximizing advertising revenue. Yet many still rely on static paywalls that treat all visitors the same, overlooking a c| Mather
Sophi Dynamic Paywall Engine In an era when capturing every digital growth opportunity is essential, Sophi's Dynamic Paywall Engine brings best-in-class, AI-driven intelligence within reach—empowering publishers to maximize subscriptions, optimize site yield, and free teams from the demands of pay| Mather
By Katherine Ruane, Director of Strategic Marketing at Mather Economics BackgroundFounded in 1829, The Philadelphia Inquirer (The Inquirer) has been a cornerstone of news and information for nearly 200 years, influencing public dialogue and playing a significant role in the city’s history. Known for| Mather
