By: Aleksandra Kozioł, Content Specialist at PushPushGo, and Katherine Ruane, Director of Strategic Marketing at Mather What’s standing between strong journalism and real audience impact? It’s a question more publishers are asking as they face a growing challenge — not just reaching audiences, but| Mather
By Arvid Tchivzhel, SVP of Technology at Mather Economics, Todd Benoit, President of Bangor Daily News, and Katherine Ruane, Director of Marketing Strategy at Mather January 7th, 2025 Background Founded in 1889, the Bangor Daily News (BDN) has been Maine’s trusted voice for over 130 yea| Mather
By Katherine Ruane, Director of Marketing Strategy at Mather October 23rd, 2024 With recent news from Digiday revealing that Business Insider increased conversions by 75% using an AI-powered paywall, we’re taking a closer look at how publishers can leverage similar strategies for the| Mather
Latest findings on Digital Subscription Offer Optimization stemming from extensive economic modeling and A/B testing of subscription offers and audience segmentation. In this post, we give an overview of the topic and research approach. Additional findings will be shared in subsequent posts on our developing framework for optimizing go-to-market offers and measuring tradeoffs in short-term vs. long-term goals.| Mather
auf Deutsch Mather Economics expands its global footprint by acquiring AI-powered solution provider Sophi Atlanta, Georgia – August 22, 2023 - Mather Economics (Mather), a global leader in strategic advisory for subscriber yield management, digital product pricing, and content analytics, ha| Mather
Elevate Strategic Planning News media is at a pivotal crossroads — digital transformation is no longer optional Mather helps publishers secure long-term success by optimizing print strategies and maximizing digital opportunities. Learn More Mather helps you navigate this transition with exper| Mather
By Luke Magerko, Consulting Director at Mather July 17th, 2025 There’s growing concern across the industry that AI-generated search and content features are disrupting how people find and engage with news. One product in particular, Google’s AI Overview—is raising eyebrows for good reason| Mather
By: Matt Lindsay, CEO and Joel Medford, Data Analyst and Team Lead at Mather Economics June 24th, 2024 In a recent study, Mather Economics analyzed the performance of 118 websites for one year after they changed their paywall strategies in March 2023. One group of news sites, the "closed"| Mather
By: Katherine Ruane, Director of Strategic Marketing, and Daniela Lomas, Marketing Specialist at Mather Background The Bangor Daily News (BDN) has been a trusted voice in Maine for over a century, but even established institutions must evolve in today’s fast-paced digital landscape. Facing stagnat| Mather
By Katherine Ruane, Director of Strategic Marketing at Mather July 3rd, 2025 Across the news industry, publishers are moving beyond rigid paywall rules toward AI-powered systems that adapt in real time to reader behavior. But this shift isn’t about automation for automation’s sake—it’s about buildi| Mather
By: Katherine Ruane, Director of Strategic Marketing May 29th, 2025 Background The Tampa Bay Times in Florida is the largest newspaper in the southeastern United States and a nationally recognized leader in investigative journalism, with multiple Pulitzer Prizes to its name. Known for its commitme| Mather
Get In Touch We'd love to show you how Mather's solutions can help you drive sustainable revenue growth! Please fill in the form below, and one of our experts will be in touch shortly. Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Company *Title *Country| Mather
By Michael O’Neill, Founder of Sophi, and Ariel Burkett, VP of Global Sales & Marketing at Mather February 9th, 2025 Paywalls have become the backbone of digital monetization for publishers worldwide. In their early days, they followed a one-size-fits-all approach, treating every use| Mather
By Mike O'Neill, Founder of Sophi, Daniela Lomas, Marketing Specialist, and Katherine Ruane, Director of Strategic Marketing at Mather April 29, 2025 Ten years ago, a newsroom challenge sparked a new idea. What started as an internal solution at The Globe and Mail has grown into Sophi, an AI-powere| Mather
By Matt Lindsay, President and CEO, and Michael O’Neill, Founder of Sophi at Mather April 8th, 2025 Publishers face a delicate balancing act: growing their subscriber base while maximizing advertising revenue. Yet many still rely on static paywalls that treat all visitors the same, overlooking a c| Mather
Sophi Dynamic Paywall Engine In an era when capturing every digital growth opportunity is essential, Sophi's Dynamic Paywall Engine brings best-in-class, AI-driven intelligence within reach—empowering publishers to maximize subscriptions, optimize site yield, and free teams from the demands of pay| Mather
By Katherine Ruane, Director of Strategic Marketing at Mather Economics BackgroundFounded in 1829, The Philadelphia Inquirer (The Inquirer) has been a cornerstone of news and information for nearly 200 years, influencing public dialogue and playing a significant role in the city’s history. Known for| Mather