Let’s Get ‘Phygital’ | B2B Marketing
If you want to find out why phygital experiences can enhance your campaigns to stand out, check out our blog with The Creative Consultancy.| B2B Marketing
At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen. Marketers must have the ability to plan and manage marketing budgets, have measurable marketing KPIs and understand the financial impact on their GTM strategy. […] The post The Future of B2B Marketing: Navigating 2026 with Strategy and Resilience appeared first on B2B Marketing.| B2B Marketing
If you want to find out why phygital experiences can enhance your campaigns to stand out, check out our blog with The Creative Consultancy.| B2B Marketing
The new UK’s AI legislation marks a pivotal moment for B2B marketers navigating an increasingly complex data environment.| B2B Marketing
Propolis is where B2B marketers find the right strategies, frameworks, and skills to confidently drive growth, build teams, and prove a clear business impact.| B2B Marketing
Explore Propolis pricing tailored for B2B marketing leaders and their teams. Discover how our solutions can help you achieve your marketing goals.| B2B Marketing
Get in touch with us to discover how B2B marketing can elevate your business and drive success.| B2B Marketing
If you're looking for the top US B2B branding agencies, check out our list featuring Mower, Gravity Global, Marketbridge and much more.| B2B Marketing
B2B Marketing provides actionable intelligence, data, events and training to help marketers maximize business performance and realise their potential.| B2B Marketing
Social media is a big deal when it comes to chasing those…well, big deals.| B2B Marketing
If you’re on the hunt for the top marketing agencies in the USA, check out our report featuring Dentsu B2B, Marketbridge, and Gravity Global.| B2B Marketing
Whether you're an agency or client-side marketer, we have your go-to guide for enhancing your B2B content marketing strategy with expert advice.| B2B Marketing
Imagine spending an entire month each year simply fixing broken tools. That’s the harsh reality for many B2B CMOs, according to a new study by Intermedia Global (IMG). The report found that senior marketers waste over 21 working days annually troubleshooting their martech stacks. This statistic raises serious questions about how we choose, implement and manage […] The post Why B2B CMOs Waste Weeks on Martech Failures appeared first on B2B Marketing.| B2B Marketing
In today’s B2B marketing climate, getting the whole C-suite on board can be an obstacle, especially when it comes to purchasing decisions. However, when done right, it can lead to marketing proving its place in the business with real, tangible commercial impact. We spoke to Doug Winter, CEO, Seismic to discuss how the landscape has […] The post Why Involving the Entire C-Suite is Critical to Tech Purchasing Decisions, With Seismic appeared first on B2B Marketing.| B2B Marketing
Over the past year or so, the conversation around the importance of being a commercial marketer has gained serious momentum, and for good reason. As budgets tighten, buyer expectations rise, and marketing’s role in driving business growth comes under sharper scrutiny, commercial accountability is fast becoming the core competency for every serious B2B marketer. At […] The post B2B Ignite 2025: Why Commercial Marketing is the Future appeared first on B2B Marketing.| B2B Marketing
On the hunt for a B2B content marketing agency in the USA? Check out our list featuring Dentsu B2B, Fahlgren Mortine, Bader Rutter and more.| B2B Marketing
Propolis offers B2B marketers proven strategies, expert insights, and practical tools to drive growth, build teams, and achieve business impact. Access real-world solutions for your marketing challenges.| B2B Marketing
If you haven’t read our latest US Agencies Benchmarking Report, you’ll find a report robust of agency insights, from average gross income and rising stars in the industry to specialist agencies. And one of the top specialisms this year? Demand generation. We’re here to break down all the B2B demand generation agencies in the US. […] The post Which Demand Generation Agency Was Named #1 in the US? Our 2025 Report Reveals All appeared first on B2B Marketing.| B2B Marketing
Two decades ago, the pathway to product knowledge invariably led through direct interactions with sales teams. Sales representatives held the keys to information, controlling the flow of product details, pricing, and capabilities. Today, this dynamic is completely reversed. In an age where virtually unlimited information is at buyers’ fingertips, data shows that over 80% of […] The post The Data Revolution: Transforming Sales Leadership in a Digital-First World appeared first on B2B Marke...| B2B Marketing
Discover how AI is transforming B2B marketing recruitment: boosting sourcing and reducing bias. But human judgment remains crucial in hiring.| B2B Marketing
Inside the Mosaic Project: What leaders are saying behind closed doors about AI, data, change management and the future of marketing tech.| B2B Marketing
Empower your B2B marketing with Propolis. Build effective strategies and skills to drive growth and demonstrate impact using expert advice and essential tools.| B2B Marketing
Discover how to align sales and marketing to drive revenue, engagement and differentiation in B2B Product Marketing.| B2B Marketing
If you're looking for B2B branding guidelines or advice, check out our most recent blog with Bray Leino, where Pete James breaks it all down.| B2B Marketing
The marketing rule of 7 is one of the oldest in the book. Explore how relevant it is for B2B businesses today, and how marketers can execute it.| B2B Marketing
