Future comms made easy: social media, PR and digital communications.| Dan Slee
When I worked in local government, a neighbouring council’s traffic warden put a parking ticket on a hearse outside a church. It kicked off. The story, quickly turned from local row to national story which didn’t play well for the council. The general tone was ‘What kind of jumped-up little Hitler would do something like … Continue reading "FLAG SUMMER: What lessons can be learned from Northern Ireland?"| Dan Slee
As if from nowhere, England flags on lampposts have suddenly become a political campaign tool. On the one hand, this is a spontaneous expression of cultural identity and a celebration of Engl…| Dan Slee
In the words of Mark Zuckerburg, video has been the prime way that people consume content online for several years. You may be used to image libraries of visual assets but how do you now create a B-roll library of shots that can be re-used in future content? B-roll is the name for the supporting … Continue reading "STOCK CLIPS: How to build a B-roll library for a public sector comms team"| Dan Slee
Okay, I’ll strike a bargain with you there’s some good news and bad news for the future skills needed in 2030. First bad news, research from academics working with Microsoft has been published and it doesn’t look pretty for public relations. Its 24th on the list of 200,000 jobs most exposed to being replaced by … Continue reading "BUCKLE UP: What does AI mean for the future of PR skills? New research is out"| Dan Slee
In Wales, BBC One remains the main source of news with Facebook in second place. The social challenger to the news crown emerges in Ofcom’s breakdown for the Principality found in Ofcom’s Media Nations: Wales 2025 and Cyfryngau’r Genedl 2025: Cymru. Overall, TV is a source for news for 60 per cent of the population … Continue reading "BBC TV WINS: The media landscape in Wales in 2025 "| Dan Slee
In Northern Ireland, TV news has an unassailable lead as the most popular channel for news. BBC One with 42 per cent is the single most popular channel narrowly beating by one per cent UTV / ITV1. Facebook is in the third place with 29 per cent. The figures come from Media Nations 2025: Northern … Continue reading "TV & RADIO WIN: What the media landscape looks like in Northern Ireland in 2025 "| Dan Slee
Facebook has now overtaken BBC One in Scotland as the single most used place news is consumed. That’s the surprise verdict of Ofcom’s Media Nations 2025: Scotland report a detailed investigation into how media is consumed across the UK. This, I have to say, is huge for public sector communicators. In 2013, just two per … Continue reading "FACEBOOK FIRST: What the media landscape looks like in Scotland in 2025"| Dan Slee
Often times, it’s not the attention grabbing lines that are the most useful from Ofcom data and 2025’s Media Nations report is no exception. I’ll talk about the findings around YouTube that got mos…| Dan Slee
A couple of months ago, I heard a senior executive from The Sun speak about how they’ve upended their approach to journalism. Print was hardly mentioned and the priority is now the moving image. On the one level, it’s not surprising but for someone who grew up with the aggressive tactics of the print-first tabloid … Continue reading "HEADLINE NEWS: What you can learn from The Sun’s video strategy"| Dan Slee
There’s a task I run in a workshop I run where we de-construct a news package that tells its own lesson. An environmental campaiigner talks about how she went scuba diving in the 1950s off the coast of Bali and the sea was crystal clear. Now? It’s full of rubbish. So far so good, but … Continue reading "NUMBERS UP: How to make that big number stick… make it relatable"| Dan Slee
A chance conversation a few years ago led me to explore Facebook groups and detail. What I found out showed how critically important they are to public sector communicators. Firstly, why Braintree?…| Dan Slee
One of the great things when something is new is that you get innovation in the most unexpected places. For example, the Arts Council have published a new resource that can be adapted by any organi…| Dan Slee
One of the striking things from a UK Government survey earlier this year was a word cloud in which the largest word was ‘scary.’ Even advocates of it, and I’d include myself in that, have moments w…| Dan Slee
– Get ahead of the curve on Artificial Intelligence for public sector comms. Understanding Artificial Intelligence is one of the challenges of 2025 but how can you get ahead of the curve? Get…| Dan Slee
Around 12-months ago I ran an exercise by looking at a number of Facebook pages to see what content worked best. Seeing as the algorithms are ever changing I thought I’d refresh the exercise …| Dan Slee
Get you and the team up to speed in a fast evolving AI world – Discover key changes to social media algorithms to save you time and make your content more effective. – Find out where AI…| Dan Slee
Learn to plan, shoot, edit and post effective social video – Understand optimum lengths for effective social video for 2025. – Master how to create video that people won’t want to…| Dan Slee
Getting up to speed on dealing with the media – Preparing an effective proactive pitch for coverage – Dealing with an incoming media query – Understanding the media landscape The …| Dan Slee
