October 2025 – Dan Slee
4 posts published by Dan Slee during October 2025| Dan Slee
There is now only a single UK regional newspaper that sells more than 20,000 copies a day. The largest seller in the country is the Belfast-based Irish News which shifts slightly more than the threshold. The lack of fanfare to this news, slipped out without much comment in UK Press Gazette, is probably the most … Continue reading "ALL PRINTED: The further decline of regional print newspapers"| Dan Slee
Facebook group memberships across a bellweather town have risen 39 per cent in 12-months. The rise was recorded in Braintree, Essex further underlining the importance of Facebook groups in the media landscape. Almost a million individual Facebook group memberships was recorded in the district with a combined population of more than 150,000. With two-thirds of … Continue reading "RESEARCH: Community Facebook group memberships rise by almost 40 per cent"| Dan Slee
Right now, we are firmly in the Wild West period of AI in the public sector. We know it’s getting used but we don’t have policies in place. In summer 2025, I carried out research that showed almost half of public sector comms people are using AI without permission and almost 60 per cent of … Continue reading "GUIDANCE GUIDE: Here’s what I learned when I compared AI policies for police, NHS, charity and Welsh, Scottish and UK Government"| Dan Slee
Alarming research on how local Facebook groups are being used to spread hate has been published which public sector communicators need to know about. A small number of interlinked groups have becom…| Dan Slee
It appears that great myth ‘more with less’ is in circulation so I thought I’d give you tools to help you manage expectations. The weasel of all slippery phrases is no stranger to anyone who worked in local government around the 2007 financial crisis. Budgets across the board were cut but nobody really wanted to … Continue reading "SIMPLE MATHS: Exploding the ‘more with less’ myth"| Dan Slee
There’s no question that AI has become the buzzword but like all trends there’s quality and some fluff. For every pre-Be Here Now Oasis banger there is a small army of indie landfill that rea…| Dan Slee
There’s a great scene in journalism memoir ‘Panic as Man Burns Crumpets’ where the author is left in an almost deserted newsroom and reads about how his company is ‘investing in frontline journalism.’ To bring that up to date, today there’d probably be no newsroom and maybe a hub miles away where the title was … Continue reading "PAPER CUTS: What Reach plc’s cuts and changes will mean for public sector comms"| Dan Slee
A truth I keep repeating is there’s been more change in the last 12 months than the last 12 years. But that’s all well and good but where’s the evidence, I idly wondered to myself. Here’s some randomly selected changes from earlier in my career. Press offices sending out press releases as a way to … Continue reading "CHECK LIST: Are you doing these? 10 trends that no longer work in 2025 backed up with data"| Dan Slee
As a kid I HATED the Back to School signs in the shops at the start of the summer holiday. So, I’ve held back about shouting too much about training slots in the rest of 2025. But now August is over, heck here’s a gentle nudge towards workshops and what you’ll learn. There is no … Continue reading "ALWAYS LEARNING: Here’s training dates for the rest of 2025"| Dan Slee
You can trace the evolution of the media landscape through the medium of transfer deadline day. As a Stoke City supporter, I’ve a love-hate relationship with this day of hype, cameras at training g…| Dan Slee
Future comms made easy: social media, PR and digital communications.| Dan Slee
As if from nowhere, England flags on lampposts have suddenly become a political campaign tool. On the one hand, this is a spontaneous expression of cultural identity and a celebration of Engl…| Dan Slee
Often times, it’s not the attention grabbing lines that are the most useful from Ofcom data and 2025’s Media Nations report is no exception. I’ll talk about the findings around YouTube that got mos…| Dan Slee
– Get ahead of the curve on Artificial Intelligence for public sector comms. Understanding Artificial Intelligence is one of the challenges of 2025 but how can you get ahead of the curve? Get…| Dan Slee
Around 12-months ago I ran an exercise by looking at a number of Facebook pages to see what content worked best. Seeing as the algorithms are ever changing I thought I’d refresh the exercise …| Dan Slee
Get you and the team up to speed in a fast evolving AI world – Discover key changes to social media algorithms to save you time and make your content more effective. – Find out where AI…| Dan Slee
Learn to plan, shoot, edit and post effective social video – Understand optimum lengths for effective social video for 2025. – Master how to create video that people won’t want to…| Dan Slee
Getting up to speed on dealing with the media – Preparing an effective proactive pitch for coverage – Dealing with an incoming media query – Understanding the media landscape The …| Dan Slee
