The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted. The post What a “US Version” of TikTok Could Mean for Advertisers appeared first on Basis Technologies.| Basis Technologies
Adtech consultant Peter Crofut joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV. The post Finding Smarter CTV Audiences appeared first on Basis Technologies.| Basis Technologies
Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ... The post AI and the Future of Marketing appeared first on Basis Technologies.| Basis Technologies
Filippo Gramigna breaks down the critical role curation plays for buyers, sellers, and the entire programmatic ecosystem. The post The Untapped Power of Curation appeared first on Basis Technologies.| Basis Technologies
Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town. The post TikTok by the Numbers: Stats and Facts for Digital Advertisers appeared first on Basis Technologies.| Basis Technologies
Join industry leaders as they unpack new research on AI’s impact, risks, and opportunities for advertisers in 2025. The post AI in Advertising: Risks, Rewards, and Opportunities Ahead appeared first on Basis Technologies.| Basis Technologies
Jim Daily shares why moderation remains essential to fostering safe, productive dialogue for both consumers and advertisers. The post Building Better Online Communities for Users—and Advertisers appeared first on Basis Technologies.| Basis Technologies
Ian Forrester, founder of creative effectiveness platform DAIVID, joins the podcast to discuss why traditional creative testing is too slow and costly for today’s high-volume ad world. The post How AI Is Transforming Creative Effectiveness appeared first on Basis Technologies.| Basis Technologies
Discover how AI slop threatens ad performance and brand safety, creating costly risks for marketers facing tighter budgets.| Basis Technologies
Learn how advertisers can counter AI slop to protect brand safety, improve accuracy, and safeguard ROI.| Basis Technologies
Ari Paparo, founder of Marketecture Media, joins host Noor Naseer to discuss his new book and the impact of storytelling in adtech.| Basis Technologies
Basis Technologies improves the lives of digital marketers with the world’s most automated and comprehensive advertising platform.| Basis Technologies
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.| Basis Technologies
Fragmented data is a key challenge for advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.| Basis Technologies
Six considerations for marketing leaders strategizing around their brand and performance media investments amidst economic volatility.| Basis Technologies
Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.| Basis Technologies
Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2025.| Basis Technologies
Media teams are under more strain than ever as they work to craft tailored strategies across the fragmented social media landscape.| Basis Technologies
Explore how AI is transforming search engine marketing, what the future of search might look like, and how leaders can adapt and prepare| Basis Technologies
An overview of some of the key findings, challenges, and opportunities uncovered in Basis' 2025 Advertising Agency Report.| Basis Technologies
Inefficiency is driving agency complexity in 2025. See how advertising leaders can tackle it to alleviate some of their biggest problems.| Basis Technologies
This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.| Basis Technologies
With misinformation and hate speech continuing to flood social networks, what can advertisers do to protect their brands/clients?| Basis Technologies
Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.| Basis Technologies
Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.| Basis Technologies
It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising professionals?| Basis Technologies
Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?| Basis Technologies