In marketing and advertising, the question is no longer whether to adopt AI, but how to do so responsibly, strategically, and with urgency. This report is designed to help industry leaders navigate that journey.| Basis Technologies
The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age. The post Going Deep on Live Sports Advertising Opportunities appeared first on Basis Technologies.| Basis Technologies
Learn how agencies can transform pitching with tech, data, and AI readiness to work smarter and win more efficiently. The post Optimizing the Agency Pitch with Data, Tech, and Trust appeared first on Basis Technologies.| Basis Technologies
In an age defined by automation, data, and algorithmic precision, the strongest advantages a marketer can cultivate may also be ... The post In the Age of AI, Humanity Can Be a Competitive Edge appeared first on Basis Technologies.| Basis Technologies
Loyalty strategies can feel safer and easier to justify, but growth depends on reaching new customers, not just retaining existing ones. The post Why Acquisition Outpaces Loyalty as a Growth Driver appeared first on Basis Technologies.| Basis Technologies
Explore how AI is reshaping advertising teams, from task automation to evolving roles and job security perceptions.| Basis Technologies
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ... The post Special Report: AI and the Future of Advertising Industry Jobs appeared first on Basis Technologies.| Basis Technologies
For brands in sectors like finance, healthcare, and B2B, influencer marketing presents an opportunity to claim an early adopter advantage. The post Influencer Marketing’s Potential in Untapped Sectors appeared first on Basis Technologies.| Basis Technologies
The marketing funnel has been advertisers’ go-to model for decades—but it doesn’t accurately reflect how consumers behave. The post Beyond the Funnel: A Better Way to Plan Media appeared first on Basis Technologies.| Basis Technologies
Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying.| Basis Technologies
Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.| Basis Technologies
Connect programmatic, direct, search, social, CTV, and more, with over 180 different business intelligence metrics via one interface.| Basis Technologies
Basis experts outline five recommendations to help marketing and advertising leaders navigate economic uncertainty.| Basis Technologies
Four advertising veterans share their insights and predictions on the trends set to shape the industry in 2025.| Basis Technologies
With budgets under scrutiny, Basis’ CMO outlines how marketing leaders can build trust and secure buy-in during turbulence.| Basis Technologies
Discover how AI slop threatens ad performance and brand safety, creating costly risks for marketers facing tighter budgets.| Basis Technologies
Learn how advertisers can counter AI slop to protect brand safety, improve accuracy, and safeguard ROI.| Basis Technologies
Six considerations for marketing leaders strategizing around their brand and performance media investments amidst economic volatility.| Basis Technologies
Media teams are under more strain than ever as they work to craft tailored strategies across the fragmented social media landscape.| Basis Technologies
Explore how AI is transforming search engine marketing, what the future of search might look like, and how leaders can adapt and prepare| Basis Technologies
This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.| Basis Technologies
With misinformation and hate speech continuing to flood social networks, what can advertisers do to protect their brands/clients?| Basis Technologies
Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.| Basis Technologies
Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.| Basis Technologies
It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising professionals?| Basis Technologies
Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?| Basis Technologies
