Partner Marketing Benchmarks & Trends for Tech Brands | Foundry
The 2024 Partner Marketing report explores key initiatives, benefits, & challenges tech partner marketers face in today’s evolving landscape.| Foundry
The 2024 Partner Marketing report explores key initiatives, benefits, & challenges tech partner marketers face in today’s evolving landscape.| Foundry
With Halloween right around the corner, I’m excited for all things pumpkin carving, haunted houses, and spooky movies. But there’s one part of haunted houses I can’t stand the constant feeling of being watched. The whole experience feels engineered around every move you make. Unfortunately, that’s exactly how some sales and marketing outreach can feel| Foundry
Check out this article to see how you can find your ideal customer profile using qualitative and quantitative data you already have about your audience. As a B2B marketer for a company with a wide range of potential customers, I can appreciate the struggle of trying to narrow down the total addressable market into only| Foundry
Buyer intent data is key to building your sales and marketing campaigns. Check out this article to make sure you’re doing it right! 1. Not Tracking Your Entire Website A successful first-party intent data strategy requires full visibility into how visitors engage with every corner of your website. If you’re only tracking limited areas like| Foundry
Google Search Ads are a staple in any performance driven marketing strategy. Remarketing ads in particular are known for their effectiveness recapturing users who previously engaged with your website but didn’t convert. In fact, data shows that users are up to 70% more likely to make a purchase when remarketing is used. But poorly optimized| Foundry
Learn how to use first party intent data like Amazon. Personalize content, retarget effectively, and convert more B2B website visitors.| Foundry
Use firmographic data to build precise ABM target lists and reach high-fit accounts with smarter, more personalized marketing strategies.| Foundry
From ABM to technographics, here are 29 B2B marketing terms you need to know to stay sharp and drive results in today’s digital landscape.| Foundry
Discover how dynamic content turns static sites into B2B conversion engines with personalized experiences for every visitor.| Foundry
Learn why public IP data is unreliable and how private IP data helps B2B teams target, personalize, and convert with accuracy.| Foundry
Read the latest on partner marketing, audience strategy, buyer data, tech content, and more from Foundry’s B2B media and technology experts.| Foundry
While Artificial Intelligence isn’t necessarily a new technology, the ease and accessibility of Generative AI has opened a passageway that allows all end users, whether they are in an IT or business function, to effectively use AI-enabled tools. With this brings risks. Non-tech savvy individuals are lured into experimenting with tools and platforms that quickly| Foundry
Partner marketing often feels like a solo journey, but senior marketers from ServiceNow, Cribl, Couchbase, and Moveworks recently came together for an intimate dinner I hosted where they found solidarity and shared insights. As the host of the On the Road podcast, I interview marketers about how partnerships fuel personal and professional growth, but at the| Foundry
Cyber threats are evolving, and security remains a top concern for IT leaders. That’s why Cybersecurity Awareness Month, launched in 2004, continues to play a vital role in educating businesses and individuals on best practices for safeguarding their data. Now in its 21st year, the Cybersecurity and Infrastructure Security Agency (CISA) is continuing its “Secure| Foundry
When it comes to partner marketing, the grand gestures of large-scale co-branded campaigns or major sponsorships using MDF are the cornerstone of success. However, most partnerships are regional or between two mid-sized companies. With that in mind, there is true impact to be made using one of the most effective and overlooked tools for generating| Foundry
I’ve always been an advocate of events as the fundamental intersection between buyers and sellers. When executed thoughtfully, events—both large and intimate—foster essential relationships that create real value for all that show up. As the leading producer in tech events globally, IDG’s goal is to continually create experiences not only where buyer and sponsor expectations| Foundry
The tech purchase process is becoming harder on buyers and sellers alike. As buying teams grow and vendor landscapes become more crowded, buyers now face an overwhelming array of options, straining them when it comes time to evaluating which solutions best meet their needs. At the same time, tech marketers struggle to establish thought leadership| Foundry
Insights on partner marketing challenges and trends, including ROI tracking and sales alignment, shared by leaders at Foundry’s Denver event.| Foundry
CIOs now drive business strategy and tech budgets. Learn why vendors must realign messaging for today’s tech leaders. Read more from Foundry.| Foundry
IDG Communications is now Foundry. We generate and innovate with data, driving demand for technology marketers everywhere. Real people. Real data. Real results.| Foundry
Introducing Foundry Intent. Multiple intent sources combine to capture buying behavior where it happens - giving you the power to take action| Foundry
Review Foundry’s full Terms of Service outlining user rights, usage limits, legal responsibilities, & content permissions across the platform.| Foundry
