22 September 2025 – More than 21 million Australians used a news website or app in August, with content reaching 96% of people online nationwide, new Ipsos iris data has revealed.| IRIS
Below you’ll find the most recently published IAB Ipsos iris monthly data for July 2025.| IRIS
The report looks into the digital media use of GenZ in Australia relating to key media and industry categories to develop insights relevant to content publishers, social media platforms and marketing and media investment strategists.| IRIS
21 August 2025 – Australians have responded to the year’s reductions in interest rates and softening cost-of-living pressures to start planning their next real estate move, with nearly 14 million Australians using a home and property website or app in July, new Ipsos iris data has revealed.| IRIS
Below you’ll find the most recently published IAB Ipsos iris monthly data for June 2025.| IRIS
22 July 2025 – Australians are embracing online gaming in huge numbers, with nearly 17 million visiting a games website or app in June, new Ipsos iris data shows.| IRIS
Below you’ll find the most recently published IAB Ipsos iris monthly data for May 2025.| IRIS
24 June 2025 – Australians love their entertainment, with 21.8 million, or 98% of the population aged 14+ using an entertainment website or app in May, and Gen Z is leading the charge, according to the latest Ipsos iris data.| IRIS
Below you’ll find the most recently published IAB Ipsos iris monthly data for April 2025.| IRIS
22 May 2025 – Major local and international news events, including lead up to the Federal election, the death of Pope Francis, the Erin Patterson mushroom trial, and US President Donald Trump’s tariff trade war, saw 21.3 million readers rivetted to Australian websites and apps, the latest Ipsos iris data for April shows.| IRIS
