Jessica Malnik works with B2B SaaS startups, professional service firms, and agencies to build marketing moats that compound over time using her signature content moat framework. She’s a strategic marketing thinker who delivers conversion copy and engaging long-form content that works as hard as you do.| Jessica Malnik
SEO isn’t dead. It’s evolving. And in 2025, you aren’t just competing for the top spot on Google and Bing rankings anymore. You’re competing for visibility inside AI chatbots and LLM answers, which means content optimization has to go beyond stuffing keywords into a headline or regurgitating the top 5 results on “Google.” That’s why […]| Jessica Malnik
Ashley wasn’t looking for a copywriter. She was gearing up to fix her org’s homepage, a long-overdue project for a fast-growing skincare membership association. But what started as a “let’s clean up the copy” initiative quickly turned into something messier: She didn’t want to throw more words at the problem. “There were no patterns at […]| Jessica Malnik
Every year since 2014, I’ve deliberately set aside some time in late December or early January to evaluate the past year and set my theme for the year ahead. For the past 6 of those years, I’ve shared my theme for the year in a blog post. My theme in 2014 was change and resiliency. […]| Jessica Malnik
There’s something that I’ve grown to love about the week between Christmas and New Year’s. It feels like time slows down, and everyone becomes more reflective. It is for these reasons that every year since 2014, I’ve deliberately set aside some time that week to evaluate the past year and set my theme for the […]| Jessica Malnik
Sitting in a coffee shop in the middle of the Israeli countryside with a laptop open and a blank Google Doc staring back at me, I can’t help but reflect on all that’s happened in 2017 and think about what I want to accomplish in 2018. While the backdrop may be different, the process has […]| Jessica Malnik
Scrolling through my Facebook news feed over the last week, I saw a ton of people complaining about how crappy this year was. Every single one of them cite the crazy political environment and all the celebrity deaths. Everything points back to news articles and blog posts. The great irony is some of these posts […]| Jessica Malnik
What’s your word for 2016? It’s becoming an annual tradition to ask myself this question at the start of each year. Last year’s word was vulnerability. And the year before were change and resiliency. Looking back, I feel like 2015 was finally the year that I gave myself permission to start living life on my own […]| Jessica Malnik
It’s becoming an annual tradition for me to write a post in the beginning of January reflecting on the past year, and choosing a theme to live by for the year ahead. Last year’s theme was about change and resiliency. As I look back at 2014, I look back at a year that has honestly […]| Jessica Malnik
This SaaS founder had done something most early-stage teams struggle with for years. He built an actual inbound engine. No agency. No paid ads. No growth hacks. Just focused, consistent SEO work that drove thousands of visitors to the site every month. On paper, it looked like it was working. Traffic without trust is a […]| Jessica Malnik
For the past 8 years, I set aside time in late December to reflect on the past year and choose a theme for the year ahead. For 2022, my word is Adventure.| Jessica Malnik
For the past 11 years, I’ve shared my theme for the year in a blog post. It’s a tradition that started as a way to reflect on what worked, what didn’t, and what I want to focus on moving forward. In 2024, my theme was sustainability. At the start of the year, I had grand […] The post My theme for 2025 – Connection appeared first on Jessica Malnik.| Jessica Malnik
After six years of running my business, I’ve realized I thrive in environments where I can take ownership and drive impact. In a large corporate role, I probably wouldn’t last a week for taking too much initiative. Lol. But as a founder partnering with other founders and lean marketing teams, I get to focus on […] The post Reflecting on my 6th year In business appeared first on Jessica Malnik.| Jessica Malnik
One of my favorite yearly rituals is reflecting on the past year and choosing a theme for the year ahead. Last year, I was all in on leveling up. But if I’m keeping it real, my biggest level-up turned out to be in my ability to overthink. So, yeah, not great. Despite my overthinking, I still managed […] The post My Theme for 2024 – Sustainable appeared first on Jessica Malnik.| Jessica Malnik
1,825 days. Or, 5 years. I’ve been running a business for 5 years now. That’s longer than any single individual job I’ve ever had. In fact, I have clients that I’ve been working with longer than any individual W-2 job I’ve ever had. This year was the weirdest year I’ve had in business full of […] The post Reflecting on my 5th Year In Business: Top Highlights and Lessons Learned appeared first on Jessica Malnik.| Jessica Malnik
I've partnered with close to a hundred companies in the last decade, and these are some common traps that I see founders run into when they are ramping up their content marketing efforts. The post The No-Fluff Founders’ Guide: How to Avoid 8 Content Marketing Traps appeared first on Jessica Malnik.| Jessica Malnik
