A proven process for determining your freelance rates that's especially helpful if you're just starting out as a freelancer.| Leading Expert
You’ve seen Pulp Fiction, right? It’s the classic 1994 dark comedy crime film written and directed by Quentin Tarantino. The film is highly stylized, presented out of chronological order, and filled with eclectic dialogue that reveals each character’s perspectives on various subjects. And yes, it’s profane and violent. Pulp Fiction was nominated for seven Oscars, including Best Picture. … The post The ‘Pulp Fiction’ Technique for Engaging and Persuasive Content appeared first...| Leading Expert
Digital marketers have been guided by six powerful principles of influence that have been at the foundation of offline sales and marketing for a century or more. Reciprocity, linking, authority, social proof, consistency, and scarcity are influence elements that your content marketing should consistently reflect. Those six elements were defined and backed up by social … The post Unity: The Ultra Powerful 7th Principle of Persuasion appeared first on Leading Expert.| Leading Expert
Scarcity. In a nutshell, opportunities of all kinds seem more valuable to us when they are less available. We are often more motivated by the prospect of losing out than by gaining something of the exact same value. For example, studies have shown that physician’s messages that encourage people to stop smoking are more effective when stating … The post Scarcity: Fear of Missing Out appeared first on Leading Expert.| Leading Expert
No, that’s not a typo in the headline above, as we’ll soon see. But first, some disturbing news. It’s become fairly well-known that unfortunate events reported heavily in the media lead to other similar unfortunate events due to copycat behavior. Suicides, murders, and school shootings tend to occur in alarming clusters once the news about … The post Social Proof: Herd it Through the Grapevine appeared first on Leading Expert.| Leading Expert
If you have kids (or have been a kid), and celebrate Christmas, you’ve likely witnessed an interesting phenomenon. Every year, there’s that one “it” toy. Starting way back in the mid-80s with the Cabbage Patch Kids, and followed by Beanie Babies, Furby and Tickle Me Elmo, there’s at least one crucial toy that every kid … The post Consistency: Committed Hearts and Minds appeared first on Leading Expert.| Leading Expert
One of my favorite episodes of South Park is when crass little Eric Cartman puts on a police officer’s uniform. He trolls around on his Big Wheel, screaming “Respect my authori-tie!” before bashing people with his baton. In his quest for authority, Cartman knew what he was doing by putting on that uniform. And given that he … The post Authority: Your Expert Advantage appeared first on Leading Expert.| Leading Expert
At the 1985 Academy Awards, actress Sally Field won Best Actress for Places in the Heart, after having won the same award in 1980 for Norma Rae. She never actually said the exact words I use in my headline, but everyone thinks she did. Regardless, Sally nailed it. Liking matters. In my previous life as a litigation … The post You Like Me . . . You Really, Really Like Me! appeared first on Leading Expert.| Leading Expert
What do you think would happen if you sent out a large batch of Christmas cards early in the month of December — to complete strangers? Nothing? Maybe a few confused phone calls or letters? Nope. Most likely you would receive an avalanche of Christmas cards in return, from people who don’t even know you. … The post Much Obliged: The Power of Reciprocity appeared first on Leading Expert.| Leading Expert
Back when I was an unhappy young attorney in the 1990s, I didn’t dream of being an entrepreneur. I wanted to be a writer (typical of unhappy lawyers). It was my fascination with the early commercial internet that led me to combine writing with entrepreneurship. I enjoyed attracting people with useful knowledge and selling them … The post How “Teamlancing” Powers <br/>Your Personal Enterprise appeared first on Leading Expert.| Leading Expert
We’ve had many requests for more audio content here inside Future Freedom. And as we’ve started in that direction, we’ve also had members ask for a way to listen on their favorite podcast apps. Listening via a podcast app requires subscribing with an RSS feed, which typically means making the audio feed public. That’s not …| Leading Expert
Ready to learn how to increase creativity, even if you're a burned out freelancer? Check out these 12 refreshing hits of inspiration.| Leading Expert
15 excellent client gift ideas for when you're looking for the perfect client gift but aren't exactly sure where to start.| Leading Expert