While consumers continue to enjoy a myriad of TV show options, discoverability remains a work in progress — and an increasingly valued feature by consumers, according to Hub Entertainment Research. | Viewers continue to enjoy having plenty of content options at their disposal, but new data shows discovery remains a challenge. And Hub Entertainment says streamers need to showcase the full reach of their libraries, not just the latest investments.| StreamTV Insider
Vizio is looking to expand in the TVOS space, disclosing plans Thursday to explore partnerships with third-party TV OEMs to license its smart TV software. | Alongside third-quarter earnings, Vizio disclosed it's in early discussions to license its operating system to TV OEMs in the U.S. market.| StreamTV Insider
Driven by factors including a dominant infiltration into U.S. | The performance during the October - December period represented the first time that YouTube surpassed $10 billion in ad sales in a quarter.| StreamTV Insider